Can a blog be successful purely on the merit of its content and on-page SEO efforts without the social media? They say having a definite social media strategy or not having it can make or break a blog. Are there highly successful blogs without any social media marketing strategy from their owners? Of course, we need to do everything that we could if we want to achieve success but there are people like me too who's allergic to the social media platforms. I use Facebook more as a socialising tool for my close circle of friends, colleagues and relatives, and to keep myself updated by following certain pages of my choice. I hardly use Twitter, Pinterest of Tumbler even though I have these accounts. Am I a gone-case and heading for a failure because I have not learned to be active on the social media? Just how important is social media marketing for driving traffic?