3 {{ upvoteCount | shortNum }}
3 {{ upvoteCount | shortNum }}

What steps are you taking to improve sales conversions?

by Bob Laird
2 replies
Online Concert Ticket Sales for Local Events
Good afternoon. If folks would be so kind as to lend us a hand, we'd greatly appreciate it. Sharon and Bob.
  • We are county-level concert promoters bringing national and/or regional music and comedy acts to an underserved region of Maryland, U.S.A..
  • We utilize advertise via traditional means (print media and billboard) as well as modern means (Facebook postings, event listings and boosts, some Twitter and some Instagram, and companion sites such as Bandsintown and the like). Radio and Television are not options in our region.
  • We use a standard web page [www.ceciltixx.com] for content with links to Eventbrite pages for ticket purchasing.
All of the methods we have utilized have driven - in our view - a strong amount of traffic to both the home page and thru to the Eventbrite pages. Surely, we can do better on this - targeting-wise specifically. The issue, however, is how many of our visitors are not purchasing. We have been trying to catch up on this since it came as a surprise to us. We knew that some would visit the Eventbrite pages and change their minds but we are closing at about 6% across the four events as compared to hundreds of visits to the Eventbrite pages let alone those who just came to the main page so far.

How do we combat this issue so that our conversions may increase?
#conversions #improve #sales #steps #taking
Avatar of Unregistered
Avatar of Unregistered

Trending Topics