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AdWords Not Recording Conversion Value

by Benji Speer
4 replies
Hey Folks,

Reaching out looking for some help with this. AdWords doesn't seem to be recording conversion values despite my Google Tag Manager Debugger showing the proper info in the Data Layer. Any help would be greatly appreciated. Not sure if I'm missing something here or if I should reach out to Google.

Below is a link to photos of my configuration, everything looks right to me, but AdWords is still showing 0 conversion values. It's odd because the photo of Google Tag Assistant and GTM Debugger are open on the same page at the same time. Debugger shows correct value while Tag Assistant shows zero.


AdWords Conversion Value Discrepancy* https://imgur.com/gallery/sA0nyiT

I appreciate the extra set of eyes and any forthcoming suggestions.

Thanks!
#adwords #conversion #recording
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  • Profile picture of the author IGotMine
    Below is a link to photos of my configuration
    No link in your post.
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  • Profile picture of the author IGotMine
    Thanks for calling this out. Is it possible it was removed since I'm a new user and this is my first post?
    Probably. You can always post images in your post. Linking to third-party sites that include advertisements could be abused.
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  • Profile picture of the author Benji Speer
    I was able to figure this out and just wanted to circle back in case anyone stumbles upon this in the future. My AdWords Conversion Tracking Tag in GTM had a Page View trigger. I could see the the data was correct using GTM Debugger, but was not loading into Tag Assistant correctly (see photos linked above).

    The solution was to change the trigger from Page View to Window Loaded. The BigCommerce code that resolved the Order Total variable was for some reason not executing before tag manager executed. After changing the trigger to window load, the code executed in the correct order and loaded the proper values into Tag Assistant and AdWords accordingly.
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