7 replies
Short and to the point. . .

I am an email copywriter (still in the beginning stages of my journey).

My website is fully complete (aside from the blog section).

My mission as to why I chose this path, what I can deliver, what my abilities are, and what end result I'd like to deliver to future clients is very clear to me.

I've decided to horizontally niche myself towards a specific form of copy. I do not feel to niche myself down to a specific market at this time. I'd rather expose myself to a broader range of markets versus stay in one spot. This will give me the variety I need.

At the moment, blogging is the thorn in my side. I am a bit unclear as to what sort of content to write and stick with.

Looking for some guidance on this so i can start to brand myself and show personality etc via my site.

Also - I do not have any social media accounts (in case some suggest doing so).

If I do decide to open an account, it will most likely be Twitter.

I am opposed to Instagram and I refuse to dive in to Facebook.

If I can avoid using any social media, I prefer that.

Thanks in advance to any contributors responding.
#blogging #guidance
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  • Profile picture of the author Kay King
    My mission as to why I chose this path, what I can deliver, what my abilities are, and what end result I'd like to deliver to future clients is very clear to me.

    I've decided to horizontally niche myself towards a specific form of copy. I do not feel to niche myself down to a specific market at this time. I'd rather expose myself to a broader range of markets versus stay in one spot. This will give me the variety I need.
    I hate to say it - but that sounds like a bit of blather to me. I'm sure you know what you mean but the above quotes don't fit with the end of your post where you say you don't know what to write, etc etc


    Does 'exposemyself to a broader range of markets' mean "I want to blog about a lot of things rather than confined myself a niche"? If so, good luck. It's not a good idea but it's one of things no one believes until they try it for themselves.
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  • Profile picture of the author crackhouse
    without knowing your niche there is absolutely no way anyone can give you advice on what to blog about
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    • Profile picture of the author Copylifemike
      My niche is pertaining to a particular skill within copywriting - email copy..

      As for industry, I would target B2B companies. (if that helps).

      There's plenty of copywriters out there that don't niche to one specific industry... And I'm sure there's many more that are generalists which is not what I want for my path.
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  • Profile picture of the author Rose Anderson
    I'm curious why you want to stay away from Facebook?

    There are many small business groups you could join and offer advice about their email marketing. When they need to hire help they'll think of you.

    You can also find local city groups that often allow businesses to advertise once a week. You need to read the rules of each group before posting.

    I'm a member of several copywriting groups where I've learned a lot from others with more experience.

    Groups such as the Cult of Copy Job Board offer many job opportunities.

    Now, back to your question...

    I'd start with blog posts about the benefits of email marketing.

    Then you could have a few about specific parts of writing an email --

    How to write headlines that sizzle like fajitas

    Telling stories that resonate with readers

    Why your call to action sucks

    Using a P.S. to full advantage

    Those are off the top of my head so don't be too hard on me.

    The point of the blog is to show beyond any shadow of a doubt that you are an expert in email copywriting. Some people may take your tips and write they're own. Others, won't want to bother. Instead, they'll see you know what you're talking about and they'll hire you.

    The problem is getting people to your site if your market is all businesses that use email. There's nothing wrong with being a generalist but you have to define a target audience.

    Rose
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  • Profile picture of the author dave_hermansen
    It seems to me that your blog would be about what you do best - guidance on what makes the best type of email copy, what type of headlines get clicked and opened, the best length of an email, what type of words get clicks, etc.

    If you blog about something you have a level of expertise in, you will be seen as an authority figure and some people who do not want to do the work, themselves, may wish to hire you to do those things that you blog about.

    Facebook and Facebook pages are two entirely different things. I'd definitely set up a Facebook business page as well as one on Twitter. Most of all, I would make sure that I was on LinkedIn and that all of my blog posts were being linked to from within that profile.
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  • Profile picture of the author Copylifemike
    Dave and Rose thank you for your feedback and I suggestions.

    It definitely helped me out with ideas.

    It's been so long since I have blogged so was sort of cloudy to me content wise.

    The reason why I'm not on FB is because I don't trust them.

    They've had one too many issues regarding security, personal information shares and shady things.

    Recently I read they now are looking to ask users to share banking information? Why?

    No thanks.

    I also had a page with 3,000 something friends while I tried network marketing years ago and it was more non sense than anything.

    I find it a distraction.

    Not my cup of tea.

    Twitter I'm open to and a LinkedIn.

    Thanks again.
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  • Profile picture of the author sebastya
    Why don't you look at what content has done well in the past?

    Or why can't you do some keyword research to see what people are searching for?
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