Emails getting high open rate but no clicks. Please help

59 replies
Good day everyone

I tried using email marketing to promote an affiliate offer. I have an 8 day sequence and i always provide value in my emails.

The problem is, I have a high open rate but whenever i send a link to my offer i get zero clicks.

Please i need to understand what I'm doing wrong

Your advice and criticisms are highly welcomed
#clicks #emails #high #open #rate
Avatar of Unregistered
  • Profile picture of the author salsym
    Originally Posted by kingspark View Post

    Good day everyone

    I tried using email marketing to promote an affiliate offer. I have an 8 day sequence and i always provide value in my emails.

    The problem is, I have a high open rate but whenever i send a link to my offer i get zero clicks.

    Please i need to understand what I'm doing wrong

    Your advice and criticisms are highly welcomed
    If your email open rate is good, that shows your subject line is great. But if people are not clicking your affiliate links, please check the way your email is drafted or the quality of your product. I will recommend you start re-phrasing our emails..
    {{ DiscussionBoard.errors[11409861].message }}
    • Profile picture of the author kingspark
      Hello sir. thanks for the response.

      The product is a really nice product. being in the health niche on clickbank, I've seen tons of trash products but this one is really really valuable. I will start rephrasing my emails.

      Thanks once again sir
      {{ DiscussionBoard.errors[11410058].message }}
    • Profile picture of the author Jamel Hassell
      Great response
      {{ DiscussionBoard.errors[11416585].message }}
  • Profile picture of the author ashwinsd
    Apart from the body of the email and quality of the products, It depends on the quality of the list, from where did you get the people on the list? If they know you they will probably click the links, If no, then they require some warm up.
    Signature
    {{ DiscussionBoard.errors[11409943].message }}
    • Profile picture of the author kingspark
      Hello sir. thanks for the response.

      I generate my leads through facebook ads offering a free ebook related to the product i promote.

      Please what kind of a warm up will you suggest? thanks once again
      {{ DiscussionBoard.errors[11410059].message }}
  • Profile picture of the author chuckholmes
    Make sure you use a third party tracking software, so you know how many times your links are being clicked on.

    I use Aweber for my auto-responder. If I send an email in text format, rather than HTML, it doesn't show how many people clicked on the links in my email.

    So, make sure you are using HTML format emails and a link tracking software.

    That should give you a more realistic idea as to how many clicks you are getting.
    {{ DiscussionBoard.errors[11409956].message }}
    • Profile picture of the author kingspark
      hello sir. thanks for the response. I use mailchimp as my autoresponder. I believe my links are being tracked well . or is mailchimp bad at tracking? thanks once again
      {{ DiscussionBoard.errors[11410060].message }}
  • Profile picture of the author ryanbiddulph
    The subject links rock KS - which is awesome - but ask yourself these questions:

    - why did people join your list? Did you provide them with immense value through your blog or email? If not, your clicks will be low because folks don't trust that you know your stuff and recommend quality products.

    - what is the product? Is it 100% aligned or related to your niche?

    - are your emails valuable, helpful, filled with rich content? or do your emails point to blog links or videos filled with helpful content?

    A few questions to ask buddy, to boost clicks.

    Ryan
    Signature
    Ryan Biddulph, Blogger, Author, World Traveling Digital Nomad
    If you want to become a full time blogger you can buy my eBook here
    {{ DiscussionBoard.errors[11409967].message }}
    • Profile picture of the author kingspark
      thanks a lot ryan

      I try my best to provide value through my blog and email.
      Please how else do you suggest i get them to trust me ? i think that's where my main problem is

      the product is 100% aligned with my niche
      I try to keep my emails valuable. some emails are just content while some others point to blog posts.

      Thanks once again ryan
      {{ DiscussionBoard.errors[11410062].message }}
  • Profile picture of the author NetMan
    Originally Posted by kingspark View Post

    Good day everyone

    I tried using email marketing to promote an affiliate offer. I have an 8 day sequence and i always provide value in my emails.

    The problem is, I have a high open rate but whenever i send a link to my offer i get zero clicks.

    Please i need to understand what I'm doing wrong

    Your advice and criticisms are highly welcomed
    Well, it's been said, seems like the subject line must be great if you are having a "high open rate" -which is very relative by the way.

    Now, the ONLY problem you have from that point is YOUR MESSAGE!

    Not the "quality of the product" (how can one know the 'quality' if one does not even click at first?), not that much the "quality of the list" since you STILL have a "high open rate" anyway, no, it's your MESSAGE.

    It's the message that will create the 'perception' (mind set) you want your target market to have to persue the 'journey' you propose to them. Moreover, much of the power resides in the PRE-message (pre-selling) you serve them to entice them to eventually go to see (click) what you are proposing them to see. It's an ART!

    A campaign, a serious one, must be well thought and crafted with a clear path, which is not done overnight!

    So, it's not a matter of what you are doing wrong, it's a matter of what you ARE NOT doing, or not doing adequately.

    Best regards,
    Andy
    Signature
    Earn More Per Order, ...AUTOMATICALLY!
    {{ DiscussionBoard.errors[11410009].message }}
    • Profile picture of the author kingspark
      Thanks a lot Andy. Your advice is much appreciated.
      Whenever i send emails i always do my best to optimize them based on the data I'm getting.
      I agree with your idea of the message being off
      It seems i need to learn more about crafting email messages and i will get right on that.
      I've ran 2 campaigns. the first one, I linked people to a blog post and got 40% ctr even though I've not gotten prior clicks in previous emails.

      When i used the exact email with the exact headline in my second campaign, i got zero clicks and a low open rate.
      I'm still trying to figure out why

      Thanks once again
      {{ DiscussionBoard.errors[11410065].message }}
  • Profile picture of the author niftystats
    whats your stats - sent emails / open emails ... pls. send preview of your email
    {{ DiscussionBoard.errors[11410153].message }}
  • This means your subject line is attracting people but the body of your email is losing interest.

    If you are not getting any clicks, than rewrite the body of your email. It is not relating to the reader and getting them to want more information. Think about the audience you are writing to and figure out what drives them and what type of information or story may relate to them and get them to keep clicking.
    Signature

    Check Out The Link To Get The Free Top 15 Ways To Make Money Online!!
    http://bit.ly/DiscoverPassiveIncomeNow

    {{ DiscussionBoard.errors[11410205].message }}
  • Profile picture of the author mamunmondol
    There will be two reasons for low CTR . First is your targate is wrong person ans second will be quality of you product,You need to target people who are actually interest of you product.
    {{ DiscussionBoard.errors[11410344].message }}
  • Profile picture of the author Andrewsfm
    You want to use short emails, I'll give you an example.

    Subject: Here's an easy way to make a side income

    Need a few extra hundred bucks
    per month with minimum hassle?

    Then this is perfect for you.

    I'm not talking millions. But this
    will certainly cover a car payment,
    maybe more.

    Name
    {{ DiscussionBoard.errors[11410677].message }}
  • {{ DiscussionBoard.errors[11410756].message }}
  • Look for your:
    subject email
    what you offer
    is it looks spammy?
    {{ DiscussionBoard.errors[11411504].message }}
  • Profile picture of the author herrysolution
    Check Your Data, There should be Bot email or firewall
    {{ DiscussionBoard.errors[11411552].message }}
  • Profile picture of the author herrysolution
    check you email list, your data could be infected by Bot
    can you show me you SMTP IP/domain
    {{ DiscussionBoard.errors[11411553].message }}
    • Profile picture of the author NetMan
      Originally Posted by herrysolution View Post

      check you email list, your data could be infected by Bot
      can you show me you SMTP IP/domain
      Hi, I wonder how Bot could "interfere" in the "high-open-rate to zero clicks" situation?
      Care to elaborate?

      On the other end I don't think it's a good idea to post one's SMTP IP in a public forum. I would not, for sure. Unless you explain how useful would that be?

      Regards,
      Andy
      Signature
      Earn More Per Order, ...AUTOMATICALLY!
      {{ DiscussionBoard.errors[11411662].message }}
  • Check you message. The high open rate is a good sign. Sometimes the problem could be as simple as they don't know where to click. You need to include direction in your emails. Tell them what to do.
    {{ DiscussionBoard.errors[11411579].message }}
    • Profile picture of the author NetMan
      Originally Posted by John Jonas Phil VA View Post

      Check you message. The high open rate is a good sign. Sometimes the problem could be as simple as they don't know where to click. You need to include direction in your emails. Tell them what to do.
      Very good insight, as I always say everything is in the message.

      Regards,
      Andy
      Signature
      Earn More Per Order, ...AUTOMATICALLY!
      {{ DiscussionBoard.errors[11411663].message }}
  • Profile picture of the author affmarketer101
    This is easy to understand. If you are trying to sell, then people will be scared of clicking on it.
    {{ DiscussionBoard.errors[11411606].message }}
  • Profile picture of the author luciesmazanska
    exactly as a Discover Ecommerce mentioned!

    Your title is attracting them but body is boring or not enough to convince them!
    Try to create more variations and do testing what converts the best, it takes time, but worth it.
    {{ DiscussionBoard.errors[11411639].message }}
    • Profile picture of the author NetMan
      Originally Posted by Discover Ecommerce View Post

      This means your subject line is attracting people but the body of your email is losing interest.

      If you are not getting any clicks, than rewrite the body of your email. It is not relating to the reader and getting them to want more information. Think about the audience you are writing to and figure out what drives them and what type of information or story may relate to them and get them to keep clicking.
      Originally Posted by luciesmazanska View Post

      exactly as a Discover Ecommerce mentioned!

      Your title is attracting them but body is boring or not enough to convince them!
      Try to create more variations and do testing what converts the best, it takes time, but worth it.
      It's exactly what I explained in details in post #6 here above in the thread when one follows

      Regards,
      Andy
      Signature
      Earn More Per Order, ...AUTOMATICALLY!
      {{ DiscussionBoard.errors[11411667].message }}
  • Profile picture of the author deepab89
    Me facing same issue, please try different template ..or check your template on all platform.. Mobile,PC and browser

    Hope you will find solution

    Thank for asking great qus.

    Lots of newbi face this type of basic issue
    {{ DiscussionBoard.errors[11412030].message }}
  • Profile picture of the author Experito
    What is the exact conversion rate? 5% would be fairly good!
    {{ DiscussionBoard.errors[11412083].message }}
  • Could you be more specific on the numbers? How many opened and how many clicks? Usually, E-mail marketing does have a really high bounce rate and small conversions. So maybe that is normal? Would love to see the numbers!
    {{ DiscussionBoard.errors[11412240].message }}
    • Profile picture of the author NetMan
      Originally Posted by Experito View Post

      What is the exact conversion rate? 5% would be fairly good!
      Originally Posted by Patrik on holidays View Post

      Could you be more specific on the numbers? How many opened and how many clicks? Usually, E-mail marketing does have a really high bounce rate and small conversions. So maybe that is normal? Would love to see the numbers!
      Well, ahem, if you carefully read the OP there's NO CONVERSION, so asking for a CONVERSION RATE is kind of asking how much rain we get on a sunny day.

      Precisely, he states he gets a high open rate but gets NO CLICKS, hence asking how many clicks is ... well... kind of make me wonder how do people read questions... or if they read only part of it because in a too hurry and too much messages...

      As for the "bounce rate" in Email Marketing it is just common bounce rate when done properly. Black hat email marketing and SPAM get high "email bounce rate" -not to be confused with "page bounce rate" term found in SEO.

      Regards,
      Andy
      Signature
      Earn More Per Order, ...AUTOMATICALLY!
      {{ DiscussionBoard.errors[11412315].message }}
  • Profile picture of the author ctpalmer2
    so here are 2 things I can think of off the top of my head:

    1. Your CTA isn't clear so people don't know to click or they are not driven to click
    2. Your Email isn't properly tracking the link clicks. Have you checked the on page analytics to see if traffic is flowing?
    3. Your button isn't programmed to work in majority of the email providers.
    Signature

    The cost to send 50K Emails with Constant Contact: $335.00 a month
    The cost to send 50K Emails with CreateTheAD.com: $39.95 a month

    {{ DiscussionBoard.errors[11412457].message }}
  • Profile picture of the author MarinaSalesTexts
    Hi, may I see your emails? Probably there is something wrong with your offer, or probably with the script. To give more advice its best to see what's wrong.
    {{ DiscussionBoard.errors[11412963].message }}
  • Profile picture of the author ehlee
    Be more authentic in your emails. Touch peoples' pain points and sincerely offer help.
    {{ DiscussionBoard.errors[11413452].message }}
    • Profile picture of the author kingspark
      thanks ehlee. i try to do that. I'm new to email marketing tho.. so its like trial and error.. but I'm getting better at it.. hopefully
      {{ DiscussionBoard.errors[11413853].message }}
  • Profile picture of the author tagiscom
    Originally Posted by kingspark View Post

    Good day everyone

    I tried using email marketing to promote an affiliate offer. I have an 8 day sequence and i always provide value in my emails.

    The problem is, I have a high open rate but whenever i send a link to my offer i get zero clicks.

    Please i need to understand what I'm doing wrong

    Your advice and criticisms are highly welcomed

    Nothing new there, l spent a year or so with Aweber trying everything l could to get some decent sales, after giving my list a truckload of video's and other freebies.

    It rarely worked.

    Or what l found out is, you need a long sales funnel, since the only sale you will likely ever get is the initial one.

    I gave that up after a few years, but l have met others with responsive lists, so l guess that it is possible.

    Signature

    {{ DiscussionBoard.errors[11413485].message }}
    • Profile picture of the author kingspark
      Thanks for the input. I will be sure to work on my audience
      {{ DiscussionBoard.errors[11413852].message }}
  • Profile picture of the author JohnVianny
    GO OUT from MAILCHIP absolutely.

    Its not professional at all. it puts advertising in your mail so people open it and put it into the junk.

    Anyway, how much is your % open rate, how is the size of your list, and % clicks?

    What are you promoting and how is your ad and giveaway?

    i mean ad and giveaway must match with your product.

    Use ActiveCampaign, it has now the best deliverability.
    {{ DiscussionBoard.errors[11413652].message }}
    • Profile picture of the author kingspark
      Hello john. Thanks for the response. my open rate was about 40%.. ctr is around 6%.

      i have a little list .. basically just 15 subscribers.

      I acquire subscribers at about $1.5 per lead and the commission is about $20.. so i need to see a sale in at least 1 in every 10 subs to be profitable.

      I'm promoting a weight loss offer and my ads and giveaway are all related to the offer.

      Please how does mailchimp put my mail in the junk?

      Thanks once again
      {{ DiscussionBoard.errors[11413847].message }}
  • Profile picture of the author Jen Eick
    You said you have an 8 email sequence. Sorry if someone asked and I missed the answer, but in which email do you first include an offer with a link to click?

    You should include and "train" your list to click thru on your links from day one (even if it's first ti go to your free blog oosts, YT videos, etc).
    {{ DiscussionBoard.errors[11413747].message }}
    • Profile picture of the author kingspark
      Thanks jen, The first email with the link is the fifth email.. after that the next offer email is the 8th one. all other emails between those are value.

      As for training my audience to click, I honestly didn't do that but I've started doing that.

      Thanks once again
      {{ DiscussionBoard.errors[11413843].message }}
      • Profile picture of the author NetMan
        Originally Posted by Jen Eick View Post

        You said you have an 8 email sequence. Sorry if someone asked and I missed the answer, but in which email do you first include an offer with a link to click?

        You should include and "train" your list to click thru on your links from day one (even if it's first ti go to your free blog oosts, YT videos, etc).
        Originally Posted by kingspark View Post

        Thanks jen, The first email with the link is the fifth email.. after that the next offer email is the 8th one. all other emails between those are value.

        As for training my audience to click, I honestly didn't do that but I've started doing that.

        Thanks once again
        That is an excellent insight here from Jen, often overlooked, yes training your list is part of a well planned "customer journey" path... (hint: search the the words in quotes)

        And, reading kingspark's response it seems you might have put the finger on a very precise way of thinking and doing things from now on... That does not mean to neglect all other details, of course.

        So, we can conclude in part that an important piece of THE MESSAGE -that many have mentioned in different ways until here in this thread- must always be included some CALLS-TO-ACTION to CLICK on something (even though if it's not for something to sell, which is well done to not sending "affiliate links" or trying to "hard-selling" from the start).

        Now, finding interesting things to tell and share / send to your list is part of the art of "list nurturing", as in keeping them excited and salivating and "ready to buy" even though you are NOT SELLING them. Whatever, that is that you send to your list, I recommend links back to YOUR website for the most of it.*And if you want to share something on another website, like YT for example, always have a meaning to control the link. Even if it's for affiliate sales, because if you want to be successful in Affiliate Marketing you must master the art of "pre-selling"...

        Regards,
        Andy
        Signature
        Earn More Per Order, ...AUTOMATICALLY!
        {{ DiscussionBoard.errors[11414054].message }}
        • Profile picture of the author kingspark
          Thanks once again Andy.

          I am constantly improving my email marketing game. I try to avoid being salesy

          I've updated my sequence so that at least 80% of my emails have calls to action of which the majority is helpful content on my blog

          As for properly preselling, I'll keep at it until I'm better at it.

          Thanks once again for your help. It is much appreciated
          {{ DiscussionBoard.errors[11414231].message }}
        • Profile picture of the author Jen Eick
          Thanks, Andy!


          kingspark- Just an idea, but maybe go back to your email funnel and on the very first email, edit it so it says something like, "Just so you know more about me and who I am, I made a video (or blog post, FB post, etc) for you" - & add a link? That will let the reader know more about who you are (they just subscribed, they're probably at least a little curious), and allows you to include an unobtrusive link for them to click through on from day one. Just a thought, for what it's worth.
          {{ DiscussionBoard.errors[11414611].message }}
  • Profile picture of the author stephenchong
    I think the Problem with your campaign is that you don't have the right list of Customers. If your Click rate is good that mean you template is good but people are not intended to buy your products may be because they are demanding more or your offer don't give them value for money.
    {{ DiscussionBoard.errors[11413929].message }}
  • Profile picture of the author Crestay
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[11414081].message }}
    • Profile picture of the author kingspark
      Thanks a lot crestay

      I honestly found the guide extremely helpful.. thanks once more
      {{ DiscussionBoard.errors[11414229].message }}
  • Profile picture of the author 15writers
    You say you are getting a good open rate but no clicks, and that you provide valuable content in your email. Are you providing too much value? If you are promoting a product or service are you giving away too much information in the email, without encouraging the receiver to click through and see more information themselves? You are clearly good at grabbing their attention and enciting interest enough to get a good open rate, so try and play around with your email body and the texts you are using instead
    {{ DiscussionBoard.errors[11414523].message }}
  • Profile picture of the author Finlay Wall
    Great discussion over here. I would agree that you should think step by step and understand where does your user fail to convert. Get some UI tests going, use a friend. However, the content most likely is the main selling point.
    {{ DiscussionBoard.errors[11414578].message }}
  • Profile picture of the author IGotMine
    i have a little list .. basically just 15 subscribers.
    Impossible to obtain any worthwhile data from 15 subscribers.

    After you have 150 or 1500 you might have a better understanding of their behavior.
    Signature
    $1 Billion Free Traffic Loophole - 10 Done For You Free Traffic Software Tools
    Get FREE Traffic Right Now! >>>
    {{ DiscussionBoard.errors[11414644].message }}
  • Profile picture of the author Neal01
    If you're getting good open rates but no sales the first thing I would look at is if the offer was congruent with the value I'm giving.

    There's no point trying to give advice about working out for example when you're trying to sell a car, bad example I know but just to emphasise the point. The value you give will not impact people if the product you are then selling has no connection to it.

    If the offer is congruent then it could be the quality of the product but also the price.

    Split test different things and you'll know when you're getting closer.

    Wish you all the best.
    Signature

    If want to make a full time living using just your mobile phone, watch this video for details Watch the video here

    {{ DiscussionBoard.errors[11415305].message }}
  • Profile picture of the author manolo2
    Hey



    There is probably some sort of disconnect between your email subject line and the message....Eg if the subject was "How to use video to make money online". Then you start talking about blogging no one will click on the link



    The 2nd thing could be that the links aren't being tracked properly. Some email autoresponders don't track brilliantly so try an external tracking software and see how that goes.


    Emmanuel
    Signature

    Discover How To Profit From Internet Marketing Quickly Using This Simple Method =>Create Money Ideas

    {{ DiscussionBoard.errors[11416859].message }}
  • Profile picture of the author itstrisha
    You can increase the click rate by following the following tips and tricks:
    1. Designing emails for a mobile screen forces you to be ruthless with your content and aesthetic and makes you get to the point faster.
    2. Respect the guidelines for the touch-based interface
    3. You need mail series to for consistency.
    4. HTML Code helps to keep the email templates more compatible on each user's screen. So include the codes carefully for making your emails for best fit.
    5. Scaling of the email templates help to make your email templates responsive in the minimum amount of coding.
    {{ DiscussionBoard.errors[11418014].message }}
  • Profile picture of the author Catchonco
    When designing your email, ensure that the content and design of your message shows the objective you're attempting to accomplish. Keep your email concentrated on the action you need readers to take. Hold note down to just the essential. If you need to expand in your email really, organize information with the goal that you're giving a link at an early stage. That way, readers will see the loop regardless of whether they don't look through the entire message.
    {{ DiscussionBoard.errors[11420746].message }}
  • Profile picture of the author Rank Watch
    First of all, if you are getting a good open rate, so this means you have a good subject line and your emails are not landing in spam. Well, congratulations here!

    Secondly, if you are not getting clicks this can have 3 reasons:
    i)Your audience is not interested in your product or is confused/lacks trusts - A/B test your audience.
    ii)The email body content does not entice your audience to know more about your product/service- Work on a better pitch and try making your audience curious about your product/service
    iii)As @chuckholmes said, your links are not getting tracked. - Find a better email service provider
    {{ DiscussionBoard.errors[11420999].message }}
  • Profile picture of the author Ian5
    People don't believe in your messages!
    {{ DiscussionBoard.errors[11422596].message }}
  • Profile picture of the author rCaliente
    Diagnosing & fixing problems with your email:

    Low open rate = Subject line problem
    A subject line that builds curiosity and is congruent with your content works best. Curiosity compels them to open to find out what you're talking about. Keeping it in line with your content ensures they don't feel misled when they do open.

    Low Clicks = Multiple possible causes, any one or a combination:
    1. Copywriting:
    Your copy should be tightly focused on getting them to click. Build curiosity while telling them what they're going to see. Talk about the pain they want to avoid and the benefits they want to gain.

    2. Copy is too long
    Get to the point. Time is valuable and if they start to see you as wasting their time you will lose attention and see your opens and clicks drop to nothing. The purpose of the subject line is to get them to click. The copy is to get them interested enough to click your CTA. Your salespage should do the selling. The only thing your emails should "sell" is the click. The purpose of your CTA is to make sure they know what to do.

    3. Copy is not congruent
    That means with both your subject line and your audience. The term "bait & switch" applies here where you imply one thing and then show another. Nobody likes that. Make sure your subject is in line with your copy/offer or the relevant connection is clearly explained in your message.

    4. Call To Action (CTA)
    Your CTA must be clear and concise leaving no room for confusion. While you don't need a button, they do help. Make your link (or button) text a statement of what to do. Ex: "Click to Go See It Here" "Click To See X Now" "Click To Get [benefit]" for text links and for buttons just remove the "Click To" so the button isn't huge. Above the button, you do want to have "Click the button below to..."

    No Clicks = Usually techincal
    This can be avoided by following best practices. Test your link, test your button, send yourself a test message before going live. The last thing you want is to have a promotion where your opens are through the roof with no clicks!

    The only thing you can get from 15 subscribers is a guess. You need more subs before you have meaningful data you can make good decisions with.
    Signature

    ~Successful people actually do what unsuccessful people only talk about doing.

    {{ DiscussionBoard.errors[11424027].message }}
  • Profile picture of the author affmarketer101
    People open because your title, but your content does not satisfy their needs, so they don't click.
    {{ DiscussionBoard.errors[11424038].message }}
  • Profile picture of the author amuro
    Let me ask you 2 questions.

    1. Do your subscribers know and trust you?

    2. And do you keep sending promo emails or having a balance of intro, content and promo emails?


    From my experience, it takes an average person at least 7-8 times to look at the offer before making a decision to buy or not.

    Which also brings me to the third and final question.

    3. Is your offer what your subscribers actually need and want?
    {{ DiscussionBoard.errors[11424064].message }}
  • Profile picture of the author ribrah2018
    There should be something wrong with the body of the email. I usually delete straight away if the body of the email sounds too spammy or too good to be true.
    {{ DiscussionBoard.errors[11425713].message }}
  • Profile picture of the author ishboo
    Here's a quote I pulled from a couple responses. In it reveals the secret to why you see ZERO sales and why so many other email marketers see zero sales as well...

    --------BEGIN----------

    - are your emails valuable, helpful, filled with rich content? or do your emails point to blog links or videos filled with helpful content?


    I try to keep my emails valuable. some emails are just content while some others point to blog posts.

    --------END------

    That's why you have zero sales.

    You have built a targeted list of prospects who you have given TOO MUCH VALUABLE INFORMATION to.

    Your list has been trained from day one NOT to buy from you or click your links.

    They have been trained to get everything from you for free.

    Your emails shouldn't contain the answers to their problems.

    Rather, your emails should ONLY describe their problems, and let the link you give them be the solution.

    You also put your list through an indoctrination process with ZERO SELLING.

    If you don't give them a link to buy from on DAY ONE, then you have tainted the list.

    Your list is now dirt. It's worthless. It will take a LOOOONG time now for you to turn your list around.

    Now what you need to do is STOP SENDING FREE SOLUTIONS and start describing their problems.

    Pick one aspect in the product you are promoting and talk about that ONE problem until they feel it and can't stand it.

    Scratch the itch. Poke the sore. Then offer the HOPE (i.e. your link). Do this DAILY since you are in the health niche.

    That niche you need to send at LEAST five emails a week to be competitive and stay in front of your audience. and every email you send should poke at a pain and make them feel it.

    It should NEVER solve their problem.

    From here on out, I recommend sending an email every day. Then work up to twice a day.

    Constantly poking at their pain.

    Then offering hope with a link.

    Let the product give them the solution.

    ALSO, fix your initial email sequence.

    On the very first email, in the P.S. preferrably, let them know that there is hope (an offer for your product).

    If you don't let them know you are there to sell from day one they will never know they are supposed to buy.

    One more thing...

    Your freebie is probably horrible. It is probably all the solution they need (or feel they need) and probably makes too much of a promise. And if you give them what they want in the freebie they will never have a reason to buy the product.

    So make the freebie about their mistakes or their pain as well.

    If that doesn't work, then here's an idea...

    Offer a new affiliate product. Even better idea would be to ask your list what they need help with most so you can create better content for them. Then find an affiliate offer that fits those needs or see if there is a part of the origial offer that solves that need. and then send an email focusing on that pain and then link to the product letting them know there is hope for them to solve that pain in a particular section (or page or video etc. specifically).

    You can trust this advice because as you can see I don't spend my time in here very often. I do this stuff for real. And with my free time (which I have a lot of) I live life doing what I like to do. But I was bored and I thought about this forum recently and decided to pay a visit since it's been so long. So use what I just shared with you. Hope you follow my info above and don't listen to anyone else's post. They're regurgitators who don't do squat and don't know squat like most people spending their time here (unless they are sellers making most of their money selling squat...things haven't really changed).
    Signature

    Marketing online since 1998 and successful since 2000. I was the 17 year old who asked Allen a question of which he posted the answer to inside "How to Become a Global Internet Tycoon" :-)

    {{ DiscussionBoard.errors[11427177].message }}
  • Now a Rate Of Email Clicks

    Across all industries the average results for UK SME email marketing campaigns were: Open rate: 24.79% (2016: 24.88%) Click-through rate: 4.19% (3.42%) Unsubscription rate: 0.49% (0.52%)
    {{ DiscussionBoard.errors[11427407].message }}
  • Profile picture of the author ptrguy
    Give more value in your emails and try to build your list with direct mail.

    Send out postcards and drive them to a Free Report and then make sure that the report educates them.

    If you do that, they will start buying from your link.

    Is the product good?
    {{ DiscussionBoard.errors[11428243].message }}
Avatar of Unregistered

Trending Topics