Drop in SEO traffic while SERP rankings are stable. Why? [SOLVED: READ THREAD FOR DETAILS]
We have a curious issue with our SEO traffic.
From July 14th, we've experienced a sharp drop in organic traffic to a specific subset of our site's pages: Pages with the "/l/" path.
This is not driven by a specific page - all our top performing "/l/" pages have seen a similar sharp decline.
There is also no significant difference in mobile vs desktop traffic.
Here's Google Analytics:
And here's Google Search Console showing "Clicks" to the site:
However, at the same time our SERP rankings have remained largely unchanged.
Here's SEMRush:
And here's Google Search Console showing "Position" data:
In fact, some of the pages that have seen this drop in traffic are still ranking as #1 in Google and are in Google featured snippet for the keywords we're tracking.
What could be the cause of this? What am I missing?
Any help would be greatly appreciated!
Thanks in advance,
Daniel
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