Quick and Easy Copywriting Tips for Newbies to Get More Sales

by Kurt
18 replies
Copywriting can take years to master. However, there's a few simple things you can do to greatly improve your ability to make more sales.

One of the most basic formulas for writing sales letters, or sales videos for that matter, is to use what's called the AIDA formula.

A = Attention (headline)
I = Interest
D = Desire
A = Action (call to action)

At the most basic level, you need to master the A and A, attention and action. Simply, these are just headlines and call to actions. Not only are these two things the only absolutely essential elements of copywriting, they are the easiest to learn. Often, they can be combined.

Example headline:
Discover the Top 10 Secrets the Experts Don't Want You to Know

Example call to action:
Click now to download the special report for free

From Day One of your IM career, you should be collecting swipe files of head lines and call to actions. Swipe files are just files where you collect head lines and call to actions.

Go to Google now and do searches for things like:
Best headlines swipe file
Best call to action swipe file
list of best headlines
list of best call to actions

You'll also want to do a search and create a swipe file for things like:
the most powerful words and phrases for sales.

As you find more headlines, call to actions and power sales words, keep adding them to your swipe files. You'll refer to your swipe files constantly over your marketing career. No need to reinvent the wheel. Just modify them as needed to fit your particular situation.

Not all of your sales efforts will be full sales letters or videos. Here's a few examples of why headlines and call to actions are so important.

Email marketing - Your email subject line is a headline and it needs to grab attention from all the other emails in your readers' accounts. It also can often also include a call to action to get people to click on the subject to actually open your email. Once opened, a strong call to action can greatly improve the number of clicks to offers like to watch your Youtube video, check out a sales page for your own products of affiliate offers.

Think about how using a headline that doubles your open rate and a call to action that doubles your clicks could actually increase sales 400% (for example).

YouTube - Again, you want a good headline to make your video stand out. Use headline and call to action concepts in your descriptions and thumbnails to increase attention and clicks.

There are other elements, in addition to attention, interest, desire and action (AIDA) that can be added to sales letters and videos. For example:

Urgency - This offer ends soon.
Social proof - Testimonials.
Eliminate risk - Money back guarantee.

And there are other elements you can add, but the essential elements are still attention and call to action.
A good way to build a foundation for sales letters and videos is to visit review sites. Amazon is good for many products and sites like YELP are good for businesses and services.

Look for products/services with good reviews. What do people like about a product or service? Include these points in your sales letters and videos.

Do the same for products and services that have the worst reviews. What do people dislike about a product or service? Address these issues as well.

Start building your headline, call to actions and sales power words swipe files, and use reviews as free customer feedback and you'll be on your way to writing sales letters and videos that get results.
#easy #newbies #quick #sales #tips
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  • Profile picture of the author ACDesignStudio
    Just joined. This is a great post! Have read that WF is not all that great anymore and some no longer visit. Also heard that it's full of scams. Glad I saw your article first. Makes me want to visit more. Thanks for the tips!

    Sandi
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  • Profile picture of the author superowid
    As always Kurt. You go straight and simple. And the most important... it's valuable and simply working. Thanks for the share.
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  • Profile picture of the author ryanbiddulph
    Getting clear around those calls is a big one Kurt. Definitely made a difference for me, when I got clear and comfortable call folks to do 1 thing, again and again, through each blog post, every sig file, every video. Call people to 1 action, again and again, through a range of channels, and that portion of your online business will grow.

    Ryan
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  • Profile picture of the author Kurt
    Another example of using headlines and CTAs (call to actions) is when buying PPC ads. Bing and AdWords ads are basically a combo of the two. Effective Facebook ads also use headline and call to actions.

    Google search for list of call to actions:
    https://www.google.com/search?ie=UTF...ons&gws_rd=ssl

    Google search for list of copywriting headlines:
    https://www.google.com/search?num=10....0.XxWIfl10oEo

    Google search for best headline swipe file:
    https://www.google.com/search?num=10....0.OwUimvr2PWM

    Google search for list of most powerful sales words:
    https://www.google.com/search?num=10....0.84bng9wkKTk


    Serious marketers would be well-advised to spend a few hours researching the google SERPs above and start creating their own swipe files. You'll use these swipe files over and over during your marketing career whenever you need to come up with email subject lines, headlines and subheadlines for sales letters, PPC ads, interesting blog post titles and more.
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  • Profile picture of the author Shkirr12
    Good stuff. Gave a lot of insights
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  • Profile picture of the author oppyeaunome
    Originally Posted by Kurt View Post

    Copywriting can take years to master. However, there's a few simple things you can do to greatly improve your ability to make more sales.

    One of the most basic formulas for writing sales letters, or sales videos for that matter, is to use what's called the AIDA formula.

    A = Attention (headline)
    I = Interest
    D = Desire
    A = Action (call to action)

    At the most basic level, you need to master the A and A, attention and action. Simply, these are just headlines and call to actions. Not only are these two things the only absolutely essential elements of copywriting, they are the easiest to learn. Often, they can be combined.

    Example headline:
    Discover the Top 10 Secrets the Experts Don't Want You to Know

    Example call to action:
    Click now to download the special report for free

    From Day One of your IM career, you should be collecting swipe files of head lines and call to actions. Swipe files are just files where you collect head lines and call to actions.

    Go to Google now and do searches for things like:
    Best headlines swipe file
    Best call to action swipe file
    list of best headlines
    list of best call to actions

    You'll also want to do a search and create a swipe file for things like:
    the most powerful words and phrases for sales.

    As you find more headlines, call to actions and power sales words, keep adding them to your swipe files. You'll refer to your swipe files constantly over your marketing career. No need to reinvent the wheel. Just modify them as needed to fit your particular situation.

    Not all of your sales efforts will be full sales letters or videos. Here's a few examples of why headlines and call to actions are so important.

    Email marketing - Your email subject line is a headline and it needs to grab attention from all the other emails in your readers' accounts. It also can often also include a call to action to get people to click on the subject to actually open your email. Once opened, a strong call to action can greatly improve the number of clicks to offers like to watch your Youtube video, check out a sales page for your own products of affiliate offers.

    Think about how using a headline that doubles your open rate and a call to action that doubles your clicks could actually increase sales 400% (for example).

    YouTube - Again, you want a good headline to make your video stand out. Use headline and call to action concepts in your descriptions and thumbnails to increase attention and clicks.

    There are other elements, in addition to attention, interest, desire and action (AIDA) that can be added to sales letters and videos. For example:

    Urgency - This offer ends soon.
    Social proof - Testimonials.
    Eliminate risk - Money back guarantee.

    And there are other elements you can add, but the essential elements are still attention and call to action.
    A good way to build a foundation for sales letters and videos is to visit review sites. Amazon is good for many products and sites like YELP are good for businesses and services.

    Look for products/services with good reviews. What do people like about a product or service? Include these points in your sales letters and videos.

    Do the same for products and services that have the worst reviews. What do people dislike about a product or service? Address these issues as well.

    Start building your headline, call to actions and sales power words swipe files, and use reviews as free customer feedback and you'll be on your way to writing sales letters and videos that get results.
    I've been studying copywriting for some time and you break this down nicely. Sometimes I think it's easy to get caught up in a the technicalities of copywriting when all you need to do is understand what people want and use AIDA to write it in a way that shows them that they need it.

    Thanks for the value in this post!
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  • Profile picture of the author David Mee
    Thankyou for your post!

    Very useful information!
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  • Profile picture of the author Latamgrinder
    it might seem simple to others but writting an engaging and high converting ad copy is something i strugle with a lot, thanks for taking the time to write this, keep them coming.
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  • Profile picture of the author HowToWritePro
    Great info... solid.
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  • Profile picture of the author acopson
    Thanks for sharing, really useful advice.
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  • Profile picture of the author dave_hermansen
    It sure seems to me that something pretty important is missing in this otherwise great post and that is WHY to buy the product - especially from you. I suppose you could say that they are part of "Interest" and "Desire" but that was pretty much ignored in the post.

    People do not buy things for the heck of it. The only reason that people buy anything is to solve a problem or fill a void. Concentrate foremost on what type of problems your product(s) solve or the void that it fills in different people's lives and make sure that you address all of those things in your text. Different people buy the same product for different reasons. Make sure your text speaks to all of those people.
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    • Profile picture of the author Kurt
      Originally Posted by dave_hermansen View Post

      It sure seems to me that something pretty important is missing in this otherwise great post and that is WHY to buy the product - especially from you. I suppose you could say that they are part of "Interest" and "Desire" but that was pretty much ignored in the post.

      People do not buy things for the heck of it. The only reason that people buy anything is to solve a problem or fill a void. Concentrate foremost on what type of problems your product(s) solve or the void that it fills in different people's lives and make sure that you address all of those things in your text. Different people buy the same product for different reasons. Make sure your text speaks to all of those people.
      The point of my OP wasn't to be a complete guide to copywriting. Instead it was meant for newbies when starting out to concentrate on the two most important elements of copywriting, which are headlines and call to actions.
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  • Profile picture of the author dave_hermansen
    Yeah, I guess I just don't believe that either are important if you don't have the thing in the middle - the part that convinces people to buy it. All three are needed or none of them work.

    And, of course, it's the convincing them part that is the toughest copy writing part.
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    • Profile picture of the author Kurt
      Originally Posted by dave_hermansen View Post

      Yeah, I guess I just don't believe that either are important if you don't have the thing in the middle - the part that convinces people to buy it. All three are needed or none of them work.

      And, of course, it's the convincing them part that is the toughest copy writing part.
      As I said above, you don't need the "middle" for many things like Facebook and Adwords ads, email subject lines, if you are sending people to affiliate product sales letters, Youtube titles, descriptions and thumbnails and more.

      And as I touched on above, there's many elements to the "middle". I just gave a few as examples. My post wasn't meant to be comprehensive. My point was to get newbies to start a swipe file of headlines and call to actions. because they'll use these two elements over and over again in their online marketing careers.

      Let's take the "middle" for Youtube marketing. The "middle" is the video itself. But it's the ability to get attention and action that will (or won't) get people to click on a video in YT's SERPs is essential.

      If your emails don't have good subject lines (attention and action) they won't get opened, at least not as much, and the "middle" doesn't matter.

      Effective email squeeze pages can basically be just a headline and call to action, no "middle" needed.
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  • Neato post, Kurt.


    Gotta figure evry copy sample takes the reader on a journey.


    They start out INTERESTED (or why read on when DISNEY an' LOLCATS beckon?), an' line by line, they discover their interest was a real bonus because it led them to a product or service gonna help 'em out.


    Immediate analogy is a movie or novel plot bcs evry copy pitch tells a story.


    But also you might wanna think' 'bout gettin' in a car an' headin' from home to mebbe a theme park.


    Here, you got landmarks ... an' directions.


    Headlines, CTAs etc are essentially landmarks an' directions ... along with alla the other features for buildin' into a narrative roadmap that proceeds, line to line, from INTEREST to PURCHASE.


    Movie analogy says keep the story unfoldin' neat.


    Journey analogy says stick to the shortcut highways.


    Product or service details drop into this narrative framework.
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  • Profile picture of the author SYKOTIK
    Storytelling with cliff hanger endings.
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  • Profile picture of the author Eddy Chandra
    Great info!
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