How would I monetize teaching people how to draw?

21 replies
What would be a good way to monetize and on which platform?

Should I start out creating YouTube videos and then transition to a blog, website, and/or FB page?

Sell an e-book or be an Amazon affiliate and do product reviews?

Not quite sure which way to get started.

Your help would be much appreciated,
Josh
#draw #monetize #people #teaching
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  • Profile picture of the author GordonJ
    Originally Posted by Josh Edens View Post

    What would be a good way to monetize and on which platform?

    Should I start out creating YouTube videos and then transition to a blog, website, and/or FB page?

    Sell an e-book or be an Amazon affiliate and do product reviews?

    Not quite sure which way to get started.

    Your help would be much appreciated,
    Josh
    Are you like Bob Ross of old TV fame? He taught painting strokes, on top of his drawings.

    Are you doing cartoons, like Charles Shultz?

    Comic books, like Marvel/DC.

    Whiteboard animations? See, I think maybe you need to niche down, the fact you could probably do it all, may mean that as a generalist you'll face some stiff competition, but if you teach, for example, HOW TO DRAW JIM CARREY TYPE ARTWORK, then your promotional materials would get wrapped around that.

    You could always follow the tested and proven ads in magazines, Can You Draw THIS _______ OR Draw this _____ win a prize.

    Maybe, you can start by identifying who you want to work with, whether you will be low end, high end, generalist, specialist...WHO do you want as a customer?

    Then your marketing can be honed in. Maybe.

    GordonJ
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    • Profile picture of the author Josh Edens
      I draw realistically, people mainly. But, when painting I prefer to paint ships, marinescapes, seascapes, etc.

      But, I'm hoping to teach people how to learn to 'see' so they can draw anything.

      So, I suppose I was thinking I'd be more of a generalist, but if you think I need to niche down I could do that.
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  • Profile picture of the author AgileWeavers
    You should create a membership website where you can get students to sign up and pay you on a monthly basis. You can build your own using Wordpress, if you know how it works or you can get a web developer to build it for you.

    There are good membership plugins in Wordpress too so your developer don't have to create the feature from scratch - https://www.wpbeginner.com/plugins/5...gins-compared/

    Goodluck!
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    • Profile picture of the author Josh Edens
      That's not a bad idea, I was also thinking about selling drawings as coloring pages. How many 'lessons' should I have before I start marketing and advertising?
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      • Profile picture of the author AgileWeavers
        Originally Posted by Josh Edens View Post

        That's not a bad idea, I was also thinking about selling drawings as coloring pages. How many 'lessons' should I have before I start marketing and advertising?
        Yes, Udemy is also a good platform to sell your tutorials. Here's a sample Udemy drawing course - https://www.udemy.com/the-ultimate-d...r-to-advanced/. It has more than 11 hours of tutorials and multiple lessons.

        I think if you are going to use platforms such as Udemy, the advantage is that you don't have to build a website for it, thus minimizing the cost. If you are going to go on the website route, it will take some time and money.

        Time mainly to first build your brand and gain followers. That means you need to blog about it, create free videos and engage with people in social media platforms.

        The advantage of having your own website is that you will be able to brand yourself properly.
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  • Profile picture of the author Copylifemike
    Utilize a website for blogs posts and step by step tutorial lessons.

    Maybe create a membership on there where the user has special access to certain lessons or lifetime access to archived posts.

    YouTube to showcase a live example and walk through on your drawing process.

    As for your question...

    You should build lessons based on the simple outline structure of drawing faces continued until final details of a face are drawn...

    You can utilize the same for other body parts.

    Create a small survey to post on FB or another social network platform asking others what they have trouble with when trying to draw and similar questions that can help you map out their desire.

    Then you'll know how to tailor your tutorials to a certain market and build your lessons.

    You might even gain some interest from that and when you launch they'll quickly sign up.
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  • Profile picture of the author jhondi
    Hi,
    create a Udemy course at udemy.com Art courses are very popular there. good luck on your journey.
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  • Profile picture of the author savidge4
    Originally Posted by Josh Edens View Post

    Should I start out creating YouTube videos and then transition to a blog, website, and/or FB page?
    Basic online structure.. and this goes for just about everything. think a wheel. at the hub would be your website. each spoke then is a path to your hub. Youtube with links to your site. FB with links to your site. Insta with links to your site.

    Create more in depth content within your blog... create a reason for them to come back. IF you choose something like udemy.. you can then use the website as a centerlized poiint of communication offering that course.

    Start thinking bigger picture read stuff like: https://www.agora-gallery.com/advice...rtist-profile/ or https://www.artsy.net/article/elena-...00-artist-bios or https://www.lightspacetime.art/how-t...ist-biography/

    These types of things will help you with specifying your authority ( IE you are an actual " artist " ) having this at the heart of your soon to be online presence means people looking at your Youtube or FB or whatever can come see who you are and what you are about.. connecting with not just your imagery but more specifically with YOU.

    So I suggest.. start with a website - pretty simple portfolio of images, a contact page, an events page if that is something you do, and a BIO page. I would then go a bit out of the box.. and create a pinterest account and start pinning images that you like IE people seascapes ships etc. AND sharing your images as well. From there get onto Insta... visual art to a visual platform. FB same thing... then start tackling Youtube if that is something you are inclined to do.

    This type of structure is going to give you a good amount of reach across a few platforms,so when you decide what it is you want to do in terms of " monetizing " you then have an active platform to do so.

    I would start monetizing pretty early on.. i would use Amazon as a first step and offer the tools that you use personally... you like X pencils.. you like X brushes.. you like X paints. you like X paper.. you like X canvases. Its super easy, and super natural.

    Hope that Helps!
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  • Profile picture of the author Josh Edens
    Thanks so much you guys, these are some great suggestions! I'll have to check out Udemy, I've heard of it but never been to the site.
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  • Profile picture of the author bobreedd
    You can start by creating videos on Youtube and promoting them through Instagram. I think that now it is the most popular site. There you can promote absolutely everything. If you use special tools, then you generally do not have problems with this.
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  • Profile picture of the author themesbydp
    If you have skills and want to sell your own ebook, that will be the good way to earn money. Start your own youtube channel with your tutorials and monetize them with ads. You don't need to promote your videos if you have good content, youtube will do that for unique videos.

    All you need to add the best tags and good description for your videos.
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  • Profile picture of the author ChrisBa
    Originally Posted by Josh Edens View Post

    What would be a good way to monetize and on which platform?

    Should I start out creating YouTube videos and then transition to a blog, website, and/or FB page?

    Sell an e-book or be an Amazon affiliate and do product reviews?

    Not quite sure which way to get started.

    Your help would be much appreciated,
    Josh
    Do you know the common demographics of that niche? (I only ask as I have no idea). Such as age, gender, etc? If you know this, then you can figure out what to market them.

    But yeah, I guess the start would be to get your own website/blog with social media (facebook, youtube, etc) to help gain traffic
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  • Profile picture of the author Brian Trains
    I would also suggest Udemy if you're just starting out. I've enjoyed my time there with the courses I've published.
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  • Hey There,

    I would suggest start with free content of you tube. Teach few things for free.

    Always give before asking. Create a membership site or Udemy course with low membership charges. Also create a community of people passionate about drawings.

    They you can charge people for 1 on 1 coaching over skype. This way you can filter the wannabes and serious guys.

    Regards,

    Andy
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    • Profile picture of the author Josh Edens
      Thanks, Andy, those are some great ideas!

      Josh
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  • Profile picture of the author Andrewsfm
    Create a video course on how to etc, make videos 1 to 3 say for free and then 4+ they have to pay. Promote with paid traffic, youtube ads etc.
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  • Profile picture of the author chriswhiteley
    I agree with a lot of the suggestions of creating great content on Youtube and then transitioning people to a paid course of some sort. Would be a great idea to create a funnel and combine with some solid email marketing.

    Another avenue would be to tap into Instagram. While you won't get as many qualified leads as people are more likely to be cruising Youtube for "how to" videos, but you can get creative to build your brand.

    For example, I always get hooked into watching those infinite repeating videos. You could test with some sketching videos that loop. This could help build an audience of people who like your work. They could be used to amplify and promote your Youtube channel, or course when you create one.

    You could also then use Facebook ads to retarget people who viewed your Instagram profile page, and then refine further by people who are interested in drawing or learning how to draw.
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  • Profile picture of the author OptedIn
    Google search: "Learn How to Draw." About 939,000,00 results (0.55 seconds)

    Just something to consider.
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    "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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  • Profile picture of the author DURABLEOILCOM
    You could just create custom drawings for people on Fourerr and Fiverr. Plenty of money to be made on those platforms. While you are working on Gigs you can make a YouTube videos of each artwork creation from start to finish.
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  • Profile picture of the author PaulLanders
    I think you should create your site, blog and accounts in all networks: fb, instagram, pinterst, and also the channel on YouTube. You are doing a very interesting job and I do not think you will have many competitors. The main right promotion and really interesting content.
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  • Profile picture of the author Sapph
    Before taking this online, I would actually recommend teaching some classes offline (even for free) so you can learn from the real-time interactivity how to best guide people, what pointers they need, etc.

    You will also be able to collect a few testimonials and progress pictures of your students' skills improving, which will really improve the credibility of your online course.
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