Should I buy this website?

13 replies
Hi all,
I found an artistic blog that had 20k page views per month, but after the owner stoped update it, if fall to 5k. The website has unique design and loaded with quality content + 20k instagram and FB followed . 5 years old. The blog is not monitorized , but I see the potential. My question is : is it worth $1.2k ?
Thank you all.
#buy #website
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  • Profile picture of the author Frank Donovan
    If the site has no revenue history, its value is entirely up to you and what you believe you can do with it. What's your plan for monetization? What experience do you have with managing revenue-producing web properties? How quickly would you expect to see a return on your investment?

    These are questions you need to ask yourself - nobody here can give you a definitive answer.
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  • Profile picture of the author dave_hermansen
    A site that you pay $1,200 for that has no revenue history should be capable of earning at least $100/month to be worth that asking price. If you know for sure that you can do that, it is worth it.

    I'd do a little more digging, however, and make sure all of those followers are real. Anyone can pay for fake followers. Do those followers engage with the content? Do those followers have active social profiles and people who engage with them on their profiles?
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  • Profile picture of the author AgileWeavers
    Originally Posted by Frank Donovan View Post

    If the site has no revenue history, its value is entirely up to you and what you believe you can do with it. What's your plan for monetization? What experience do you have with managing revenue-producing web properties? How quickly would you expect to see a return on your investment?

    These are questions you need to ask yourself - nobody here can give you a definitive answer.
    Originally Posted by dave_hermansen View Post

    A site that you pay $1,200 for that has no revenue history should be capable of earning at least $100/month to be worth that asking price. If you know for sure that you can do that, it is worth it.

    I'd do a little more digging, however, and make sure all of those followers are real. Anyone can pay for fake followers. Do those followers engage with the content? Do those followers have active social profiles and people who engage with them on their profiles?
    I agree with the comments above. Those data can be manipulated too, even the pageviews. There are a lot of websites that are offering to sell traffic for as low as $1 per 1k visits. I'm not saying the site owner is lying but do your due diligence.

    Maybe ask the owner why he did not monetize the site? I mean, it's very easy to slap some Amazon aff links or some adsense ads. If the site really has that much traffic, it might earn more than 100 bucks per month.

    Goodluck!
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  • Profile picture of the author Elad Meron
    Thank you guys. yes, the social media followers are real. This was someone "baby", there are 2060 high quality posts and also found website recommendation in famous journal .
    The owner didn't know how to monitize and all he wanted is to share his passion to the topic.
    I am not going to be poor or rich from 1.2k . I may take the risk. It is better than put it on saving account
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    • Profile picture of the author Brian Abrams
      Originally Posted by Elad Meron View Post

      Thank you guys. yes, the social media followers are real. This was someone "baby", there are 2060 high quality posts and also found website recommendation in famous journal .
      The owner didn't know how to monitize and all he wanted is to share his passion to the topic.
      I am not going to be poor or rich from 1.2k . I may take the risk. It is better than put it on saving account
      Keep us updated, would love to hear how this works out for you.
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  • Profile picture of the author AgileWeavers
    That's great, goodluck on your new project!
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  • Hey Elad,

    The more important point you should ask yourself is do you have it in you to take this business to the next level.

    So whats the "in" i am talking about
    1. The passion for Art. Can you create some content which will add value to the readers?
    2. Do you have the financial muscle to drive huge volumes of traffic?
    3. Or atleast do you know someone whom you can partner with to scale the business?

    As the above gentleman correctly said the business needs to generate atleast $100 to ask price of $1200.

    I wish you good luck and hope this response helps with clarity.

    Cheers,

    Andy
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    • Profile picture of the author OptedIn
      Originally Posted by weekendmarketer View Post

      As the above gentleman correctly said the business needs to generate atleast $100 to ask price of $1200.
      Which, "Law of Internet Marketing" dictates this maxim? I would think that this is a figure that any prospective purchaser would determine for themselves, based upon their own expectations, both in the immediate and long-term.

      No?
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  • Profile picture of the author DigiXpert
    If it's a NICHE which is lucrative enough and there are some successful websites in same niche that is making $ XXXX / month. I think you can go for it at $700 price for me at max.
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    • Profile picture of the author OptedIn
      Originally Posted by DigiXpert View Post

      If it's a NICHE which is lucrative enough and there are some successful websites in same niche that is making $ XXXX / month. I think you can go for it at $700 price for me at max.
      OK. We have now determined what the site is worth to you - and you alone. :-)

      Always remember that something is worth precisely what someone will pay for it and that generally varies with each individual. That's why they have auctions.

      Additionally, it's not what someone SAYS they will pay for it, but what they actually write a check for.
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  • Profile picture of the author DURABLEOILCOM
    Buy a website that is already producing money. If the owner is making zero profit what are the chances you can make a profit from it? Buy a Turn-key Money generating business if not build one from the ground up.
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  • Profile picture of the author affmarketer101
    it doesn't matter about the cost of the website. The thing is what method you should do to generate money and how long you can break even. You should answer it rather than focusing on the number of money, Just my thought.
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  • Profile picture of the author brettb
    It largely depends on the niche. I have a very popular site but the visitors aren't looking to buy stuff. So the site is worthless.
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