No, not the first to ask...there are several threads about the topic. Seems to be confusing for many marketers.



Link below might help...


https://www.warriorforum.com/search-...authority.html

Thank you for the answer. I know that search engines don't use any metrics. But, I have asked what is more quality between these. Cause I think that MOZ is very old and do not show all the paraments.

Neither is better than the other because search engines do not use them. They are best-guesses by each company on how they think search engines see things.

FAR MORE IMPORTANT is how relevant the backlink is A high authority porn website link is not going to help a site selling baby clothes (at least I would hope not). Is the website linking to you related to your website's niche? Is the linking page relevant to the page it links to?

And, of course, does the page/website you want to get backlinks from rank well, itself, and have decent traffic.

If you pretend that search engines aren't involved and ask yourself whether the other website has the potential to send you good, targeted traffic who will be interested in the page you want them to link to, you know you have a solid link.