My wife and I started a website that offers survival kits and supplies for families. Our niche that we've chosen is families that live in areas where disasters such as hurricanes, tornadoes, earthquakes, and forest fires happen.
We have been part of our target niche. We used to live in Southwest Missouri where an EF5-rated multiple-vortex storm that reached nearly a mile wide went through a town not too far from us. That prompted us to get a survival kit together but we found building our own to be expensive, time consuming, and frustrating. We discussed this with several of our friends and they found that to be the case as well. Thus the idea to start this type of website.
Our website is at https://mainelysurvival.com.
Our strategy to market the site is to reach out to various blogs that are for families that we feel would be interested in our products. We could guest post for them or possibly pay for a feature on their website. We are also in the process of adding blog posts to our own site for seo and buyer education.
Our budget for paid ads is very low so we wanted to focus our efforts in other areas that could possibly be more effective.
Does this seem like a viable strategy? Also, does our website complement this strategy or would you suggest changes to it?