Facebook GIFs - why is the reach low?

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Hey there,

On our FB page, we get an average reach around 25,000 (regular content like shared articles, photos, graphics). However, when sharing a GIF in a normal .gif format, the reach is always incredibly low (around 5,000).

Does anyone know why that occurs? The content of the GIFs is pretty engaging in our opinion, but it doesn't seem to work.
#facebook #gifs #low #reach
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