The ULTIMATE beginners guide to gaining traction in YOUR business!

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Hey fellow warriors and those who are new to the forum.

I decided to create a definite guide so people can stop wasting time buying useless ebooks, getting scammed or worse, just being stuck because they are overwhelmed.

I have spent close to a decade perfecting the art of getting customers through the door, both offline and online and have spent tens of millions of dollars both for my own startups and side projects alongside working with clients and handling their accounts.

I could list out over 100 different marketing channels and discussing them, but for this list, I will focus on 20 common ones you can laser focus on and test for your own ventures!

1# Sales: Yeah this is a pretty obvious channel. No sales = no business, but let's go deeper into this channel. You probably heard of sales funnels. Sales as a channel usually requires some sort of a refined process aka a funnel, to work. This should be your primary focus because every business needs a refined process in order to gain traction, sales and eventually scale.

Sales also include things like hiring salespeople. Do not worry so much about hiring salespeople if your a small one-time player. It's very easy to attract new talent who are eager to work on commision, the hard thing will be managing them. Use the DISC personality test when you hire sales people. Put up an ad offering 50-100k in commisions and they will swarm to you. However you need to make sure you know your numbers but if you do, the higher number you advertise the better talent you will get.

#2 Affiliate Programs: This channel is so underutilized, it's insane. Many of you may be familiar with them already, but for those who aren't, it's essentially an agreement where you pay people or companies for performing certain actions like making a sale or getting a qualified lead. Similar to a sales team, they already send pre-qualified traffic to your business and are only paid if the users they send convert. Major corporations like Netflix and clickfunnels use this to get leads which convert at 90%+. It's a major channel for many smart e-commerce based companies who seek rapid growth. If you are smart, you would want to consider this.

#3 Joint Ventures/Host-Beneficiary Relationships/Business Development: This is another underutilized method. I'm not talking about your usual JV's here. Proper joint ventures require approaching an established company and forming relationships where you sell each others product, either individually or an offer selling both products which compliment each other.
What's even better is that you are not competing against each other so many companies love the idea. NOTE: it can take a little while to set up a deal but if you can pull one off, it can be very profitable 6,7 or even 8 figure deals e.g Sohail Khan managed to get 4 million customers in less than a month by doing a simple JV.

#4 Trade Shows: This is a perfect way to gain clients and establish exclusive partnerships. Most Trade show events are pretty exclusive so there is a lot of opportunities both to show of your business but also form long-lasting relationships. This is great both for B2B and B2C however never go to an event and just proclaim yourself as a CEO. This approach is ineffective unless its some form of a networking event. Instead, pose as sales staff or a marketing manager etc.

#5 Celebrity Endorsements: This method of gaining traction was once very difficult, however since the dawn of Instagram etc, it is much easier and extremely lucrative. You can get these "Influencers" to make a post and you can get a flood of customers for sometimes a very low cost. Now of course if you want someone like Kim Kardashian to advertise your stuff, it's going to cost way more, however, just because its not an A-list celebrity, it does not mean you can't start with a smaller influencer who has 10-50k followers. There will be a day when you can afford more expensive people but DO NOT discount this channel. Now for posts, you can either ask them to make a custom ad or you can simply make one yourself. It's a good idea to actually track and see if our ads are performing so my suggestion is, make a google spreadsheet and record everything, account, traffic received, conversion rate, how much you paid etc. It's very important data. However, if you want additional help with setting up tracking, I may do a separate post for that.

#6 Community Referrals: People keep talking how important community surrounding their business is but never actually take action and invest time and money building one. A strong community can make you a lot of money via referrals so never discount it. Dropbox grew to a large size because it rewarded its fans more storage if they invited their friends. This is a simple method but invests into rewarding your community and it will pay off.

7# Speaking: You know how well webinars work. This is because you connect to a potential buyer directly which has a huge impact on their buying decision. But talking also means more. Put on a seminar, webinar or even a proper engagement. Webinars are great if you are a bit frightened which is normal. Speaking is great to sell your ideas and products.

8# Offline events: South by Southwest is a huge event where tech companies show off their latest ideas and products. Seminars, small events etc are great to come face to face with potential customers and see what their problems and desires are. You can use these events as an onboarding tool for customers. Have some cash? Sponsor an event. You will be displayed and mentioned which attracts customers. Great way to connect with people.

9# SEO: I'm sure I don't really have to explain much when it comes to SEO. For people who are new, Search engine optimization is the practice of ranking your sites high on search engines for traffic. I was never personally a fan of SEO and it's still something I leave to the end. In my opinion, I would rather spend the money on buying media at will however for most people, this is something you shouldn't ignore. Make sure to put in a lot of effort into SEO as it will pay off.

10# SEM/Search Engine Marketing: This is one of my favorite strategies for getting traffic. It's essentially placing ads on search engines like google or bing by bidding on keywords. Companies spend hundreds of millions of dollars EACH DAY attracting new customers.

11# Social Media and Display ads: Banners ads, facebook ads, twitter ads etc etc. This is one of my main ways of getting traffic. This includes all the social media platforms, google display network and more. Facebook is amazing for essentially guaranteed traffic on a reliable basis.

12# Offline ads: Direct mail, tv, billboards, radio etc. A lot of companies still use this channel however due to the recent shift online, it would be great to experiment offline. I've had a lot of success trying stuff offline where fewer people dominate. Some mediums are better than others. If you can track results do it.

13# Direct site leverage: I love this technique because of the immense leverage you can get. Approach blog owners in your industry and reach out to them. Many are very happy to strike a partnership and if one can be established, your business can propel upwards. Not only can you get semi-famous from the start (if the audience is big and the site is an authority site) but also a flood of customers. If you have the money, you can potentially buy the site fully and own the traffic. It's a pretty great underground method.

14# PR: This method is getting your company featured on tv, newspapers, and magazines. It involves finding an agent and is rarely used however its powerful as it can propel you into an authority.

15# Unconventional PR: Stuff like publicity stunts. Remember the red bull space jump? It's pretty great if you are creative. An interesting way to gain traction.

16# Email Marketing: Another channel most of you will be familiar with. It's very important because its a hard business asset you own. Its traffic and customers you own that you can sell too over and over until they leave. It's vital for most companies to build a list as quickly as possible.

17# Content Marketing: Never underestimate content marketing. If it's consistent and good, it can lead to major virality and publicity. Whatever business you're in, make sure you fully engage with this because it can lead to some explosive growth.

18# Native Content: Your ads that are disguised as content aka advertorials. If you can make compelling advertorials, it can lead to massive surges in sales. Services like taboola and revcontent are the places you want to go to if your plane going down the native commerce route. It's a very lucrative channel to consider because it defeats ad blindness.

19# Growth hacking/Viral Marketing: Creating your offer to have an inbuilt viral feedback loop. I would suggest visiting https://growthhackers.com/ to check this out more but its essentially creating your products to be viral from the ground up like Gmail which gave people who signed up to its service a link so they could send it to their friends. It creates a feedback loop where growth happens extremely fast.

20# Leveraging existing platforms: Getting your products on places like the apple app store etc which already have tens, if not, hundreds of millions of users ready to engage. It could be a very powerful way to leverage your customer acquisition.

I will keep this updated and I hope it helps. If there are any spelling errors, please excuse me, I'm on medication as of the time writing this.
#beginners #business #gaining #guide #traction #ultimate
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  • This is the ultimate guide of very generic information.

    Your opening statements reads like a sales letter:

    "
    I decided to create a definite guide so people can stop wasting time buying useless ebooks, getting scammed or worse, just being stuck because they are overwhelmed.

    I have spent close to a decade perfecting the art of getting customers through the door, both offline and online and have spent tens of millions of dollars both for my own startups and side projects alongside working with clients and handling their accounts.

    I could list out over 100 different marketing channels and discussing them, but for this list, I will focus on 20 common ones you can laser focus on and test for your own ventures!"

    I'm just pointing out the obvious native content
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  • Profile picture of the author expmrb
    Look man. You have shared good information and I really appreciate it. But by seeing the post it looks like that all you want is to get some traffic out of it or grow your forum authority here.
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    • Profile picture of the author OptedIn
      Originally Posted by expmrb View Post

      it looks like that all you want is to get some traffic out of it
      No signature link.

      or grow your forum authority here.
      Is that a bad thing?
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  • Profile picture of the author Kay King
    If you expect anyone to post an informative thread (passed copyscape) with good info on a MARKETING forum - and not hope for traffic or benefit....don't know what to tell you.


    As for 'sounding like a sales page' - the info is far more useful for new marketers than posts with 'keyword phrases' bolded.


    This is a good thread to refer to when we get the common question of 'how I can make money on the internet'.....
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  • I like the last one.. 20# Leveraging existing platforms. Leveraging is indeed a powerful way to multiply your business.
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  • I totally appreciate the OPs efforts.

    But to have Beginners in the title is setting them up for what 80% are going to experience no matter what.

    Being in the exact same position this time Next year absorbing too much broad information each and every day thinking they are internet marketing.

    I think a post with that many words with a title like How I would promote my Affiliate Link right now if I was a total Newbie would gain Beginners a whole lot of Traction.

    We have to put ourselves in others shoes and scenarios. Great resource to refer to but the traction is more similar to a stationary bike I believe.

    Art
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  • Profile picture of the author michaelmith1
    Such a great article you have shared. Yes it helps me and I hope to more people. Please keep updating and keep sharing. Thank you so much for this guide.
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  • Profile picture of the author GordonJ
    [QUOTE=Orion3003;11455852]Hey fellow warriors and those who are new to the forum.

    I decided to create a definite guide so people can stop wasting time buying useless ebooks, getting scammed or worse, just being stuck because they are overwhelmed.

    I have spent close to a decade perfecting the art of getting customers through the door, both offline and online and have spent tens of millions of dollars both for my own startups and side projects alongside working with clients and handling their accounts.

    I could list out over 100 different marketing channels and discussing them, but for this list, I will focus on 20 common ones you can laser focus on and test for your own ventures!

    1# Sales: Yeah this is a pretty obvious channel. No sales = no business, but let's go deeper into this channel. You probably heard of sales funnels. Sales as a channel usually requires some sort of a refined process aka a funnel, to work. This should be your primary focus because every business needs a refined process in order to gain traction, sales and eventually scale.

    Let us look at sales. Two PRIME elements: Seller/Buyer. Beginners usually don't have anything to sell, and they look for the path of least resistance, too often AFFILIATE PRODUCTS. Nothing wrong with that, I did it starting in 1996. Great way to start.

    So one needs SOMETHING to sell and SOMEONE to buy it. Where most beginners go wrong is not identifying WHO their buyers and who they want for customers.


    Sales also include things like hiring salespeople. Do not worry so much about hiring salespeople if your a small one-time player. It's very easy to attract new talent who are eager to work on commision,

    I disagree with this, maybe it is easy to get a whole bunch of affiliates but in the real world, finding quality commission only salespeople is very hard. It is the number one advertised position on all the resume places. the hard thing will be managing them. Use the DISC personality test when you hire sales people. Put up an ad offering 50-100k in commisions and they will swarm to you.

    Better offer up some verifiable proof of these numbers. The swarm might be a bunch of bees looking for some easy hony However you need to make sure you know your numbers but if you do, the higher number you advertise the better talent you will get.

    #2 Affiliate Programs: This channel is so underutilized, it's insane. Many of you may be familiar with them already, but for those who aren't, it's essentially an agreement where you pay people or companies for performing certain actions like making a sale or getting a qualified lead. Similar to a sales team, they already send pre-qualified traffic to your business and are only paid if the users they send convert.

    With online programs, a good affiliate program has the back office set up, so should be easy to keep track. Your point about Netflix, et al, leaves out their very deep pockets and can afford to go into a hole for customer acquisition, most beginners don't have anywhere near enough money to implement, and you did say it was a BEGINNER'S guide, eh?
    Major corporations like Netflix and clickfunnels use this to get leads which convert at 90%+. It's a major channel for many smart e-commerce based companies who seek rapid growth. If you are smart, you would want to consider this.

    #3 Joint Ventures/Host-Beneficiary Relationships/Business Development:

    I think this is confusing for most beginners. You mix a lot of stuff in here, when all three are very separate operations, however, a one man band, like most beginners will have a lot of crossover

    This is another underutilized method. I'm not talking about your usual JV's here. WHAT exactly is a usual JV, how would a beginner know what you are referring to?

    Proper joint ventures require approaching an established company and forming relationships where you sell each others product, either individually or an offer selling both products which compliment each other.

    Most established companies will NOT enter into such an arrangement with a beginner who knows nothing. Sorry, just not realistic

    What's even better is that you are not competing against each other so many companies love the idea. NOTE: it can take a little while to set up a deal but if you can pull one off, it can be very profitable 6,7 or even 8 figure deals e.g Sohail Khan managed to get 4 million customers in less than a month by doing a simple JV.Could you show us where you got this from. By the time he started his "challeng" he was already an established marketer with great connections. You think Joe Beginner only has to do what Sohail did to get what Sohail got? Myth and fantasy friend.
    I'll continue this in next post.

    GordonJ
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  • Profile picture of the author GordonJ
    I'm just adding a voice of experience, although, like most of these lists, there are some good ideas, but to say it is DEFINITIVE...HARDLY!

    I'll pick up at number four.

    Originally Posted by Orion3003 View Post



    #4 Trade Shows: This is a perfect way to gain clients and establish exclusive partnerships. Most Trade show events are pretty exclusive

    Which means not just anyone can wander in. Many Trade Shows have requirements. But, I do agree they can be powerful ways to gain clients, if that is what you want. CLIENTS, may be the worst thing a beginner can go after, when, even in your list, there are better ways to go.

    so there is a lot of opportunities both to show of your business but also form long-lasting relationships. This is great both for B2B and B2C however never go to an event and just proclaim yourself as a CEO. This approach is ineffective unless its some form of a networking event. Instead, pose as sales staff or a marketing manager etc.

    The problem with posers when among professionals, they are usually easily detected. Can you give us some examples of how you used trade shows, I can and will. I like Bridal Industry trade shows, because I can sell advertising easily to the exhibitors.

    #5 Celebrity Endorsements: This method of gaining traction was once very difficult,

    It was NEVER difficult. Celebrities are one of the cheapest commodities available, even more so today in this culture of celebrity

    however since the dawn of Instagram etc, it is much easier and extremely lucrative. You can get these "Influencers" to make a post and you can get a flood of customers for sometimes a very low cost. Now of course if you want someone like Kim Kardashian to advertise your stuff, it's going to cost way more, however, just because its not an A-list celebrity, it does not mean you can't start with a smaller influencer who has 10-50k followers.


    Can you show the correlation between followers and buyers? And don't forget local TV personalities, they work very cheaply.
    There will be a day when you can afford more expensive people but DO NOT discount this channel.


    Now for posts, you can either ask them to make a custom ad or you can simply make one yourself. It's a good idea to actually track and see if our ads are performing so my suggestion is, make a google spreadsheet and record everything, account, traffic received, conversion rate, how much you paid etc. It's very important data.

    Yes, this is important data, but before a beginner can do this, would it not imply a knowledge of spread sheets, profit and loss statements, basic business principles, which are sorely lacking here in the beginners. However, if you want additional help with setting up tracking, I may do a separate post for that.

    #6 Community Referrals: People keep talking how important community surrounding their business is but never actually take action and invest time and money building one. A strong community can make you a lot of money via referrals so never discount it. Dropbox grew to a large size because it rewarded its fans more storage if they invited their friends. This is a simple method but invests into rewarding your community and it will pay off.The power is in PEER referrals, a guy named Glenn Osborn (a well known marketer) has one of the best referral systems out there, google him.

    7# Speaking: You know how well webinars work. This is because you connect to a potential buyer directly which has a huge impact on their buying decision. But talking also means more. Put on a seminar, webinar or even a proper engagement. Webinars are great if you are a bit frightened which is normal. Speaking is great to sell your ideas and products.No argument here, however, public speaking is the one of the most feared things that people don't want to do. Also, don't forget dictation, with services like rev dot com and others, just talking into a mic could produce a product to sell in less than a day

    8# Offline events: South by Southwest is a huge event where tech companies show off their latest ideas and products. Seminars, small events etc are great to come face to face with potential customers and see what their problems and desires are. You can use these events as an onboarding tool for customers. Have some cash? Sponsor an event. You will be displayed and mentioned which attracts customers. Great way to connect with people.Agree, but again, very small % of beginners have "some cash" and until they get some experience, could be a bad idea. But attending events is great for networking.

    9# SEO: I'm sure I don't really have to explain much when it comes to SEO. For people who are new, Search engine optimization is the practice of ranking your sites high on search engines for traffic. I was never personally a fan of SEO and it's still something I leave to the end. In my opinion, I would rather spend the money on buying media at will however for most people, this is something you shouldn't ignore. Make sure to put in a lot of effort into SEO as it will pay off.

    More traffic = more sales? Not always, in fact, not all that often.
    It is TARGETED traffic, if the beginner takes the time to IDENTIFY the TARGET customer, then finds out where they go online, or off, how they buy, you know, the basic business data of customer acquisition, THEN they can make informed media buys and that may or may not include SEO


    10# SEM/Search Engine Marketing: This is one of my favorite strategies for getting traffic. It's essentially placing ads on search engines like google or bing by bidding on keywords. Companies spend hundreds of millions of dollars EACH DAY attracting new customers.Good. As long as you have a site which converts. Does no good to bring traffic if the promotion isn't working, which is a whole different topic.

    11# Social Media and Display ads: Banners ads, facebook ads, twitter ads etc etc. This is one of my main ways of getting traffic. This includes all the social media platforms, google display network and more. Facebook is amazing for essentially guaranteed traffic on a reliable basis.

    12# Offline ads: Direct mail, tv, billboards, radio etc. A lot of companies still use this channel however due to the recent shift online, it would be great to experiment offline. I've had a lot of success trying stuff offline where fewer people dominate. Some mediums are better than others. If you can track results do it.

    You've gotten into TRAFFIC, AND those are all just ways to get traffic, the people are a big part, but once at your offer, there are other considerations, price, proof, guarnatees, etc.

    13# Direct site leverage: I love this technique because of the immense leverage you can get. Approach blog owners in your industry and reach out to them. Many are very happy to strike a partnership and if one can be established, your business can propel upwards. Not only can you get semi-famous from the start (if the audience is big and the site is an authority site) but also a flood of customers. If you have the money, you can potentially buy the site fully and own the traffic. It's a pretty great underground method.

    You are again, asking beginners to reach out to established entities, and I take exception to your idea that MANY will be happy to strike a partnership. Really? With an unknown beginner? Doubtful.

    14# PR: This method is getting your company featured on tv, newspapers, and magazines. It involves finding an agent and is rarely used however its powerful as it can propel you into an authority.

    15# Unconventional PR: Stuff like publicity stunts. Remember the red bull space jump? It's pretty great if you are creative. An interesting way to gain traction.

    16# Email Marketing: Another channel most of you will be familiar with. It's very important because its a hard business asset you own. Its traffic and customers you own that you can sell too over and over until they leave. It's vital for most companies to build a list as quickly as possible.

    17# Content Marketing: Never underestimate content marketing. If it's consistent and good, it can lead to major virality and publicity. Whatever business you're in, make sure you fully engage with this because it can lead to some explosive growth.

    18# Native Content: Your ads that are disguised as content aka advertorials. If you can make compelling advertorials, it can lead to massive surges in sales. Services like taboola and revcontent are the places you want to go to if your plane going down the native commerce route. It's a very lucrative channel to consider because it defeats ad blindness.

    19# Growth hacking/Viral Marketing: Creating your offer to have an inbuilt viral feedback loop. I would suggest visiting https://growthhackers.com/ to check this out more but its essentially creating your products to be viral from the ground up like Gmail which gave people who signed up to its service a link so they could send it to their friends. It creates a feedback loop where growth happens extremely fast.

    20# Leveraging existing platforms: Getting your products on places like the apple app store etc which already have tens, if not, hundreds of millions of users ready to engage. It could be a very powerful way to leverage your customer acquisition.

    I will keep this updated and I hope it helps. If there are any spelling errors, please excuse me, I'm on medication as of the time writing this.
    Well, I appreciate you posting your thoughts and ideas, albeit, my opinion is most are NOT for beginners, and many require very specialized knowledge.

    It reads like a professor of marketing at a University's marketing department, telling all the ways it COULD be done. And, like the college classes, there is some truth and potential benefit from learning...

    but, maybe once you are off medication, you give it another go, and do like maybe only 2 or 3 with examples, and/or links or citations to names you toss around.

    I think you can benefit the forum with your experience, but this attempt is, I believe, far below your best efforts, fair enough?

    GordonJ
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  • Profile picture of the author Jeffery
    Lot of good info in this thread. Both Orion3003 and Gordon are right in many ways. Personally, I know from experience that a beginner needs a basic introduction to internet marketing and then a more in-depth education to determine if internet marketing is their cup of tea.


    After spending half of my my morning working one-on-one with an astute client creating the online infrastructure for their business and spending the later half of my morning working with a beginner creating the online infrastructure for their business the end result is pretty much the same for both of them. They both now realize that internet marketing is difficult in many ways and the one good way to make it work is to work the business of internet marketing, otherwise the business will work you.


    No matter what level people are at its all about knowing how to do it right the first time and that is a whole lot of getting it right elements of internet marketing.


    Baby steps, learn to walk, learn to run and do it all in the right way.


    Example. Both people I worked with today have the same business, i.e. Delis. Both also have basically the same college education. One of the two has worked for herself all of her life and owns her business to include the real estate. The other is out of college for almost two full years and has always worked for someone else.


    There are many similarities between the two and the female does have a major advantage. She knows her client base well to include the community demographics. She refers to it as "know when to hold em and know when to fold em" because her client base is sourced solely on the community demographics. She knows ahead of time when her business will make a healthy profit and when her business will make money with a very small profit. Essentially, she knows when to scale up and when to scale down, i.e. increase expeditures and decrease expenditures.


    The male is still a greenhorn and is learning a lot the hard way. The hard way is when he makes mistakes and spends more money then he would have if he had done it right the first time. To his credit, he learned "when to hold em and when to fold em" and in the end he did not make the same mistakes twice.


    Watching a heck of a lot of beginners on this forum I am of the opinion that many beginners do not do it right the first time. That is because of many reasons such as the entitlement attitude, the shiny object thing and more. I have seen some get it right the first time and go on to be successful in their own way. It always comes down to doing it right the first time and when not done right the first time at least learn how to do it right the next time.. and more importantly do it right every time.


    There is such a thing as too much information or information overload. It applies to everyone regardless if they are a beginner or a seasoned marketer. Personally, I consider myself a seasoned marketer that is still learning from my own mistakes and forging on to making sure I do not make the same mistake twice. That does not make me more successful than the majority of seasoned marketers. It only helps me to realize that I can help others by trying to explain why it is so important to not get overwealmed and get it right the first time.


    For many beginners on a limited budget there is no way to recoup a financial loss and that is why it is so important they get it right the first time. The original post starts out with the approach step 1 of 10 and suddenly jumps to step 8/9/10 of 10. Lots of opportunity for a beginner to get it wrong the first time.


    Do it all in the right way; baby steps, learn to walk, learn to run and you will make bank sooner rather than later if at all.
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  • Profile picture of the author MagicWords
    Now that's a very complete guide, thanks for sharing. I'd like to add a few extra points that I think are essential for any business:
    • Customer Support
    • Team Building and Corporate Training
    Customer service will be the MAIN brand differentiator by 2020, so it is a smart idea to improve your customer support service if you feel it is not that good.


    Nowadays, thanks to the advances in technology, all you need to simplify your efforts in the customer support area is to get a team of good agents and a unified help desk system. All you need.


    A few tips when choosing a help desk:
    1. Make sure it integrates different channels and unifies them (ex: live chat, email, social media, tickets, etc.)
    2. Make sure it brings context to every ticket, so your agents can get a complete recap and therefore understand what your customers really need
    3. Make sure it allows you to automate functions, import data from external apps, integrate it with different apps and to design workflows
    4. Make sure it includes a KB software, because self-service will help you to bring a better experience and reduce the work load on your agents.
    Having a help desk is a must nowadays. No matter if your business is entirely online, big or small, you need it. Period.


    Now, team building and corporate training are also necessary for excelling in these modern times, because they will give you an edge over your competitors, because they improve key skills/areas of your team:
    1. Improve communication
    2. Improve team collaboration
    3. Improve the mood and morale of your team members
    4. Provide your teammates a higher vision of what your company aims to achieve
    5. Boost productivity and efficiency.
    You can either do it yourself or hire a company dedicated to bringing corporate training and team building services. My advice is to go with the latter, because you will have real professionals working with your team.


    That's all! I hope you find it useful.
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  • Profile picture of the author Ninja Suggest
    Great stuff! Thanks for the advice, I am beginners of the affiliated program now. I hope this business beginners guide will help me or others
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  • Profile picture of the author Aaron M Jensen
    Other posters have deconstructed this post. To follow this trend, there appears to be a fundamental failure to understand both Sales and Marketing correctly. For example, I'd suggest that #1 Sales is neither a form of "marketing," nor a type of "channel." Whereas, "sales funnels" may conveniently imply the existence of one or other, I'd suggest the main point of emphasis should be on describing "Sales as a process". Indeed, "No sales = No business" is a simple enough truism, but this hardly (not at all) reflects what "Sales" actually is, and most definitely does not approach answers to the real question: "How do I sell?". In this regard, I'm joining the ranks of other posters who are deconstructing this post and the authors' alleged expertise: I would lean to trust his claim that he has "spent" millions of dollars, although nothing I've seen would support my trust that he could make a dime without spending it.
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  • Profile picture of the author Brent Stangel
    going down the native commerce route. It's a very lucrative channel to consider because it defeats ad blindness.
    It's "surfer" traffic in it's purest (?) form.

    It is only good for branding and native ad arbitrage.

    Try building a list with native ads and see how far you get.

    Brent
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  • Profile picture of the author Oziboomer
    The real truth is about getting a few things right.

    Primarily starting with these.

    Find something someone else wants.

    Make sure you can deliver the something for less than it costs you to sell it to the someone who is prepared to pay for it.

    Most of the rest is about systemising the processes and managing the outcomes.

    Best regards,

    Ozi
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  • Profile picture of the author Ninja Suggest
    Thanks for the great stuff!, I read this info and used in my personal blog that's great ideas
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  • Profile picture of the author michaelmith1
    Good piece of information you have shared. Thanks for great ideas.
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