How can I use Internet Marketing for my business?

27 replies
Hi to all, My name is saini, owner of sainiflange.pvt.ltd, We manufactured CNC machine components and supplies all around in Asia, UK and Gulf countries. I want to expand my business little bit more, I want some suggestion on internet marketing that how can I start by my own.

I do not want to hire any agencies for the same.
#business #internet #marketing
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  • Profile picture of the author divyakochar
    Hello,
    Below are some activities through which you can expand your business:

    1. Register (or transfer) a free domain name for your website. This is the first step in building and promoting your online presence
    2. Design and launch a website
    3. Make your site searchable
    4. Create high-quality content and deliver it at high speed
    5. Amazon.com-If you're serious about using the world of internet marketing to build your business. You can list your products on amazon.com to increase sale.
    6. Social Media Optimization-Promote your products on social media channels like Facebook,twitter.

    Hope this will help you.
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  • Profile picture of the author OptedIn
    Type the following into Google: "How can I use Internet Marketing for my business?"
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    "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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  • Profile picture of the author Jason Kanigan
    Here is the answer to a similar question ("How does a business decide whether they should try to increase sales by using the internet?") that I wrote on Quora recently:

    What is the Internet?

    A TRAFFIC source.

    Traffic is one of the two elements necessary for any business to make sales.

    CONVERSION is the other.

    Whether you're looking at the Internet or not, you will always need Traffic and Conversion to drive revenue.

    Traffic is made up of people. They come from a source (the Internet, in this case, and we can "zoom in" from there to specific platforms on the Internet like Facebook, Instagram, forums, websites, etc.) and different sources have different quality variances. One source may be excellent for your purposes (ie. your target market hangs out there) and terrible for another. For instance, someone selling food or dresses may do well with Instragram; I don't think my professional services firm would do well on that platform.

    You can have an idea going in, but you will always have to TEST your traffic source to find out if it is a quality source of leads for you--or not.

    Various people will act as Lead Generation Experts. They (at least profess to) know the syntax of the platform, ie. what buttons to push to try and get the traffic you want flowing to your conversion tool.

    However, they are not fortune tellers and still have to learn how to drive the traffic YOU need. Can they set up a Facebook ads funnel for you? Sure. Will it bring you sales? Who knows. You'll have to TEST.

    So let's wrap up: in answer to your question, "It's a guess." Do you think your target market is there, on the Internet? It probably is. Where, exactly? What platform, and what syntax will be required to attract them? You're going to have to invest, test, be patient to figure that out.

    I have for my own businesses lost thousands of dollars several times in online advertising and have made money as well. My past experience meant nothing when I went after a new target market, and this was with the help of a skilled ads manager. Anyone who tells you, "It's going to work on the first try," is either lying to you or had better have a great track record of knowing where that target market is and how to get at it.

    Then I want you to note that this is only half the revenue equation. You need Conversion as well: that traffic from "the Internet" has to go somewhere: a landing page, an opt-in form to an email series, a video sales letter, a phone call, something to turn leads into buyers.

    And in between I recommend a Qualification System...something to filter raw leads into qualified leads: people who you now know have a real need for what you offer, can afford it, and are those you want to work with. Not everyone who hops over from "the Internet" will meet these qualifications, so throwing all the traffic at your conversion tool and hoping something sticks is a dumb, dumb, dumb idea (yet people do it all the time.)

    Along the way there are KPIs to track like Cost Per Lead, Cost of Customer Acquisition, and so on.

    I hope your big takeaway is there's more to making sales with the Internet than a decision to get started. Do not start unless you have several months of patience and at least $3000 to blow on ads plus at least another $1000 on an ads manager...and perhaps get nothing, absolutely nothing, in return.

    And do not fall for one of those stupid "You won't pay unless we make you sales" offers: you're testing their newbie ads manager skill on your dime.
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  • Profile picture of the author luciesmazanska
    Hello Sainiflange exactly as divyakochar mentioned I would change domain name as first!

    And hen easily follow with other steps but domain name should be changed
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    • Profile picture of the author Sainiflange
      Howdy, luciesmazanska, I couldn't have any desire to change my site space name, the business is well set up and now there is no real way to change the name of my business. I trust you are getting me what I attempting to clarify.
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  • Profile picture of the author msulcs
    You have a very specific product.

    I would buy directory listings on specified websites, that are about your product.
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  • Profile picture of the author affilorama-portal
    Build a website and optimize it with SEO. You can also establish your brand online with social media. Then experiment with other marketing techniques like paid ads.
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  • Profile picture of the author Joshua Griffin
    HI Saini

    If you want to use Internet Marketing in your business you definitely will need to have a well-organized website. Your prospect clients should trust your company seeing your website. I don't want to rewrite the ideas of divyakochar, I totally agree with him.

    You have to think about the advertisement, you know that it is really important. If you don't want to hire any agencies, you should think about it.

    I can advise you to send cold emails. You can do it on your own, you don't need to pay to an agency for that. Imagine, that you have your website, it looks well. Now, you should find email addresses of your prospect clients and send them an email with the information about you and your company. You can use any of lead generation tools, you can find them in Chrome store, you can download any extension and see how it works. I prefer Snovio, because it offers a free plan, and it works correctly. When your business will grow and you will need to send a bulk of cold emails you will see that the price for paid plans is really low.

    I wish you to be a successful businessman
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    • Profile picture of the author OptedIn
      Originally Posted by Joshua Griffin View Post

      Your prospect clients should trust your company seeing your website.
      You actually believe this? You judge the trustworthiness of a company by how good their website looks?

      Scary thought. :-)
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      "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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      • Profile picture of the author Sainiflange
        Hello OptedIn, I read what you have composed above and I'm extremely grateful for your recommendation you have referenced, yet I didn't get your focuses on my inquiry you simply negate on my inquiry what I have asked, I am extremely glad in the event that you can assist me with coming out from this circumstance. Much obliged ahead of time.
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        • Profile picture of the author OptedIn
          Originally Posted by Sainiflange View Post

          Hello OptedIn, I read what you have composed above and I'm extremely grateful for your recommendation you have referenced, yet I didn't get your focuses on my inquiry you simply negate on my inquiry what I have asked, I am extremely glad in the event that you can assist me with coming out from this circumstance. Much obliged ahead of time.
          You're very welcome and thanks for showing folks the appropriate way to respond to one of my posts. Well, done!
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          "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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      • Profile picture of the author Joshua Griffin
        Maybe you will buy a product from a scary website, but I won't. And the majority of people will think oh, their website is terrible if they can't make it great, maybe they can't do a quality product.
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        • Profile picture of the author OptedIn
          Originally Posted by Joshua Griffin View Post

          scary website.
          A new phrase for the IM lexicon. Scary, like beauty, is in the eye of the beholder.

          That said, do you see many "scary' websites successfully selling their product or service?

          Think about it. :-)
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          "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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          • Profile picture of the author Joshua Griffin
            XDDD
            I didn't mean design.
            The interface must be user-friendly. I usually leave websites where I can find an iPhone in the category of "android phones".
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      • Profile picture of the author savidge4
        Originally Posted by OptedIn View Post

        You actually believe this? You judge the trustworthiness of a company by how good their website looks?

        Scary thought. :-)
        I would say that this is a pretty true statement.. remember you old goat... (opt ) Millenials are ALL about apperence.. it really is a good thing you are retired! hahaha

        Sainiflange - the MOST important thing you need to focus on right now is BRAND. Right now looking atyour site you make "Flanges" but you are saying in this thread you make components and parts maded with CNC. So a btter translation would be you manufacture low tolerance parts and components for the manufacturing sector.


        Look you appear to have a big building.. I am sure there is more than one machine and you in there... you really need to consider farming this out... find someone that can write QUALITY contnent, in English.. In chinese, and in Indian, and German, and where ever Manufacturing is done. You need to be running LinkedIn ads ( they are not cheap, but DAMN effective ) and targetting purchasing agents around the world. You ultimately want to be " the parts supplier that builds the world around you " THATS brand
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        Success is an ACT not an idea
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  • Profile picture of the author Highest And Best
    Internet marketing is just that... a form of marketing. Think of it as an extension to your offline marketing efforts.

    You can certainly be more efficient and more targeted online, but you still need to define your market demographics, and proceed from there.

    If you outsource your offline marketing, you may want to consdier doing the same for your online efforts. There will be some crossover activity, and the efforts should be coordinated.

    Once you define your demographic (which you probably already know), you can then choose which method would be most appropriate to reach them.
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    Don't let Internet Marketing overwhelm you... let's take the journey together! Build Money Machines!
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  • Profile picture of the author cherry enders
    Hello Saini.

    I just checked out your website and it looks and works great. I also noticed that you have a presence on Facebook.

    How are those working out for you? It's probably why you're looking to expand your business beyond what you already have established and would like something that you can start on your own.

    I'm sure you already have some idea of what you want to do and hope to achieve.

    Why do you think you haven't reached that level yet?

    I'd like to provide you with some information on how you can change your current situation with the tools and services I use.

    I have a free training course that can help start your internet marketing program for your business.

    You can determine if it's a good fit for you and your business, without any risk or obligation.

    Sheldon
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  • Profile picture of the author Art of Asset Profit
    Banned
    Hi Saini, Congrats on growing and expanding your business.

    I think you have the most important info that will be utilized.
    Your potential clients pain points. When they do buy why do they buy at one point in their business cycle do they buy. Are they buying because the old equip wore out?

    Do they need a visit from a Salesman in person?

    This is what Marketing does. Figures out how to position your product/service in front of your target buyer. It will be unique and customized just for them.

    What is their purchase process how long does it take and what person in that company should you be targeting.

    I had to go look up what a Flange is haha that is a word you will be targeting online that your customers may be searching for when they need it. And you want to get in front of them and there are several ways to go about it. PPC, Articles, etc.

    Outsourcing does not have to be a huge agency endeavor it could be one person if that person has the skills to get you the results you seek.

    Art.
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  • Profile picture of the author Jennifer Isola
    Internet marketing is effective and affordable and should be part of any business plan and marketing strategy.

    Here are my suggestions:

    1. Build brand awareness
    2. Know your audience
    3. Use SEO
    4. Test/ Split test and try campaigns
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  • Profile picture of the author Stephannie Baker
    You could build a website and keep it updated with your activity and work done. You could then go on various social media outlets and make accounts with you company's name and keep updating as well. This will take time if you keep doing this on your own. If you really want some change or want some proper recognition then you should probably go for a digital marketing company that will do this very professionally for you
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  • Profile picture of the author eMarketeducation
    To expand your business online you need to:-

    1. Create a website.

    2. Do keyword research for your product or service. Tool used for research is "Google Keyword Planner Tool".

    3. Select keywords with high volume and less competition.

    4. Select keywords with more than 3 words.

    5. Write quality contents in your website.

    6. Describe your products in details in your website.

    7. You must have a blog page in your website to rank in google.

    8. You can also use "Adwords Tool" to show your product ads in google.

    9. Integrate your website with "google webmaster" and "google analytics". It helps you in tracking and measuring of your website performance.

    10. Make website mobile friendly as more people are using mobile phones.

    11. Do check the SEO of website.

    12. Register your domain in wordpress to do the SEO for your website.

    13. Write effective SEO ads, that is meta title and meta description. Meta tags should be attractive as it will show in goolge.

    I hope this will help you.
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  • Profile picture of the author bhathiya99
    First you have to see the request audience by a bit of Analysing. FB page would be a good idea but always try to get the targetted crowd. Since you are selling, the best thing is spread your name as far as possible by paid advertisements.
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  • Profile picture of the author fredm
    What's the best advertising for my business? Facebook, Google Adwords or Organic Traffic though the search engines? I'm new at this. Please advise.
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    • Profile picture of the author Brent Stangel
      Banned
      Originally Posted by fredm View Post

      What's the best advertising for my business? Facebook, Google Adwords or Organic Traffic though the search engines? I'm new at this. Please advise.
      By "business" do you mean the MLM you are advertising in your signature?

      Brent
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      Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
      All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
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  • Profile picture of the author arohi56
    Internet marketing includes any promotional strategies and tactics a business executes online to reach its target audience.

    Internet is the most powerful medium for business promotion as billions of people have access to it and they are the potential audiences to receive communications regarding your services.
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  • Profile picture of the author kriyapatle
    If you want to increase your business on internet so you have follow some technique
    1) promote your business on social media
    2) Do SEO for your business
    3) Local business listing
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  • Profile picture of the author sreerag areva
    Internet provide as a best platform for enlarging our business.Through internet market you first make your website or property.After you making your property you can enter the whole details about your business.Then what services are your business providing.There is so many techniques for enlarging your business,through the seo,sem,affiliate marketing,and email marketing are the differerent way to grow up your business.
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