How to monetize this website?

5 replies
Hi all,

I am one of the editors of a very niche website: one that covers news, rumours, and the lineup of a major Eastern European music and arts festival. The site doesn't have too many visitors and it is only updated sporadically (only when new information emerges).

And this is its major problem: it doesn't make enough money to cover its expenses.

It currently has AdSense, some Amazon and Booking.com affiliate links. In the past, we've tried reaching out to local companies and offer them advertising space, too, but to no avail.

Can any of you give me (and my co-editor, who is also the owner of the website) some tips on how to better monetize this website?
#monetize #website
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  • Profile picture of the author MCHase
    My advice - browse for some rival website like yours and check how do they do it.
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  • Profile picture of the author Bizopboost
    Hi
    This is just my opinion
    I Think that You need to focus on the fact that You do not receive lots of visitors plus the fact that the Website is updated sporadically.
    Finding sources of related content and traffic will be a good idea.
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  • Profile picture of the author Brent Stangel
    And this is its major problem: it doesn't make enough money to cover its expenses.
    What is the main goal of the site, to make money?

    Brent
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  • Profile picture of the author Highest And Best
    A few things to consider...

    Content
    Updating your site infrequently will lead to a lack of interest in people returning, and that will also hurt your organic search results. Your site needs fresh content. Provide value to your audience! You say you are "one of the editors", but there doesn't seem to be much to edit. Your time is better spent helping your audience via content.

    Increase revenue (duh)
    Where is your traffic coming from? Try groups and social media to drive free traffic.

    Decrease expenses
    I bring this up because you speak of the expenses. What expenses? Hosting at a few bucks a month? An autoresponder? Maybe a few other things if you are doing this yourself. If not, then you may be paying for staff, web designer, a proprietary platform???

    I don't know what you got going on, but a website can be operated for very low cost. Share what your expenses are for so we can provide better help.

    -Scott
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  • Profile picture of the author savidge4
    Originally Posted by bubulink View Post

    Can any of you give me (and my co-editor, who is also the owner of the website) some tips on how to better monetize this website?
    You have to be honest with yourself.. info on this stuff is F A R from sparadic.. you need to join a good number of festival email lists, and pump out content as they give it to you. I wouild look at "festicket" they offer an affiliate program. And between 2 of you and an hour or 2 each each day.. you could pump out some mad content in no time.

    If you actually goto these events some video would be nice.. some post show comentary.. some live tweets and instagram posting would be nice. You simply need to GET IN THE GAME, and stop thinking if it is there it will do something for you.
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