Facebook Ads for Real Estate leads

by Hn2127
7 replies
Hello all
I have started running Facebook ads for a realtor in my local area - Once someone clicks on my ad they get directed to my landing page through clickfunnels.. There is something amiss, because I'm getting no conversions yet. I've only had the ad running for a week and have gotten 4 leads that went nowhere .. Can someone help me? Take a look at my FB page/funnel and point me in the right direction - I'm aware that we aren't allowed to post links on here, but the link to my page is on my profile- This is my first client, first ad, and first funnel.
#ads #estate #facebook #leads #real
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  • Profile picture of the author ChrisBa
    How much traffic have you sent to your Lp? How are you targeting?
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  • Profile picture of the author Hn2127
    Chris
    My landing page is at a 13% opt in rate with 56 views. I had to cut off advertising until I find out what's going on because money was going fast. As far as targeting see below

    Men and women
    Ages 29-65+
    All local with 30 miles radius of my city
    I created an audience with keywords that included pretty much everything one can think of relating to buying a home
    And set it up to run in Facebook news feed only

    Any advice?
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    • Profile picture of the author savidge4
      Originally Posted by Hn2127 View Post

      Chris
      My landing page is at a 13% opt in rate with 56 views. I had to cut off advertising until I find out what's going on because money was going fast. As far as targeting see below

      Men and women
      Ages 29-65+
      All local with 30 miles radius of my city
      I created an audience with keywords that included pretty much everything one can think of relating to buying a home
      And set it up to run in Facebook news feed only

      Any advice?
      You do understand you are shotgun fishing right? I mean full on in the dark middle of the lake Yellin " YEE HAW " at the top of your lungs blasting shells in the water thinking you are gonna hit somethin.. and it appears a couple of them shells hit the boat.. cuz the boats goin down.

      29 to 65.. you definitely aint saying nothin like "Lookin to buy your first home?" you aint sayin "lookin to down size?" probably aint sayin "need more rooms for that set oh twins on the way?" so what is yea saying? "Wanna buy a home?"

      At the very best right now you are BRANDING.. and I really mean AT BEST.

      You need to identify a specific slice of the market.. understand how to target that slice of an audience, and deliver the message specifically for that target to them. And for each specific slice you need to repeat this just on demographics alone 29 to 65 male and female.. you would be looking at 40 videos EASY

      OR you can look up Gary Vees $1.80 ( leaving your $.02 around 90 times a day ) blog post and related Instagram video.. and do a better job of PERSONAL branding what it is YOU do for FREE
      Signature
      Success is an ACT not an idea
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  • Profile picture of the author dataismoney
    It will take time you will not have anyone in here who is getting good leads on his/her first attempt, so try the A/B test on your fb ads or try different landing pages too.

    It's just try and try, you will achieve it!
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    • Profile picture of the author DABK
      Savidge is right but not complete.

      Some people want an investment property. That can mean a house that needs gut-repair; a house that needs cosmetic work. It can mean a 3-unit, or the type of property does not matter.

      Some want a second home and, for some, that has to be a condo townhouse, for some any condo or any townhouse; fir others a 3-bedroom house with a huge backyard.

      Then, there are neighborhoods to consider.

      And all of the above require you to take into account personal things: age alone is not enough.

      People with 2 kids age 4 and 2 are usually looking to buy in the best school district they can afford; a 64-year old might want downtown condos in good suburbs that have a train stop (train that gets them to the main city in 20 minutes; downtown because they have stores and restaurants within half a mile).

      Or a house within a river/lake community because they like boating and fishing.

      You need an ad for each group.

      The ads you are running is determined by the stock she has, for buyers.

      Is she also looking for sellers?

      Originally Posted by dataismoney View Post

      It will take time you will not have anyone in here who is getting good leads on his/her first attempt, so try the A/B test on your fb ads or try different landing pages too.

      It's just try and try, you will achieve it!
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  • Profile picture of the author cheese1688
    It's not easy converting straight away. When it comes to Facebook Ads, there's a lot of hit and miss. You'll lose more money not finding the right niche or things to say.
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  • Profile picture of the author Ryan Ferguson
    What's your offer/lead magnet? Make sure it's something that adds value to people who are in the process of buying. For example, I'll offer a list of homes for sale just under the average home price in the city (Free List of Homes Under $350k in Calgary). That's usually a rock solid offer that will generate $2-5 leads. Get your client to create a list of homes using their MLS tool and send the URL to your leads after they optin.

    Or an eBook with XX Tips To Maximize Home Value For Less Than $500. Or you could have a nice picture of a listing your realtor is selling, and ask for the lead to optin to view more photos and the price. With real estate developers, I've used a virtual video tour as a lead magnet. Or a floorplan of a condo unit.

    For the targeting, I usually just target people living in the city without any targeting. If the audience is massive (>500k) then I might add "real estate" or "zillow" as an interest to target. But usually the offer and ad copy are going to have a stronger impact on the results than the targeting. Once you gather enough data you can use lookalikes based on leads, people who visited your website, top 25% of visitors by time spent, people who engaged with you ads, etc.

    For the landing page, keep it simple. Make sure it's clear what they're opting in for. In fact, I'd suggest trying lead forms instead of a landing page. In my experience they almost always produce less expensive lead ($2-$5).

    Let me know if you want to see some examples of the ads if you need some help.
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