I am a recent graduate that's looking to acquire a job in the digital marketing field, but am having trouble with finding employers that I feel I fit well with, based off of their job criteria. I graduated with a B.A. in Marketing - with a digital emphasis and have worked as a social media coordinator for three separate companies over that last 3 years while in school (part time of course). Through this I have acquired adequate knowledge of the top 5 social media platforms and how to market products to the right target markets. I have dabbled in paid Ad campaigns through Facebook and Instagram as well. My skills in the Adobe Suite are moderate, but I have been working to better myself at least one day a week since graduating. I am currently studying for my Google AdWord certificate and hope to complete that by the end of February.
Other areas of knowledge, but not proficiency:
My question to everyone is, what other skills or softwares should I be looking in to, in order to be more enticing to prospective employer?