10 replies
I am a relative newbie in online marketing and I am starting to do niche research and I do have a question. I am using several different tools such as Google Trends, Facebook Audience Insights, Google KW Planner, Clickbank,etc. What I see is that I am getting different results from different tools; some possible niches get good results and the same niches get poorer results. How do I decide what's a good niche when I get contradictory results?

Thanks

Charles
#niche #research
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  • Profile picture of the author Rendition
    Could you clarify? Are you looking for a niche to offer your consulting services to? What are the services you plan to offer?
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  • Profile picture of the author Rain Shalom
    Please what exactly are your goals in online marketing? Your goals will determine the niche you should choose because there is really nothing like a bad niche, depending on your goals
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  • Profile picture of the author jmosticc22
    I like to think that according to what you wan to do that you make a niche good or bad. Those tools can lead you in the right direction but you should have insights on what fits you best.
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  • Profile picture of the author savidge4
    Originally Posted by drchiro66 View Post

    I am a relative newbie in online marketing and I am starting to do niche research and I do have a question. I am using several different tools such as Google Trends, Facebook Audience Insights, Google KW Planner, Clickbank,etc. What I see is that I am getting different results from different tools; some possible niches get good results and the same niches get poorer results. How do I decide what's a good niche when I get contradictory results?

    Thanks

    Charles
    So lets break this down real fast

    Google Trends: is giving you an idea of what some of the most CURRENT topics and trends are. You can also get into this and look at a more historic view of a specific trend.

    Facebook Audience Insights: Is less about the niche itself but specifically WHO is looking.

    Google KW Planner: specifically relates the amount of advertising that is spent on each term.

    Clickbank: Is Product specific how many units have sold and what have you.

    I would suggest correlating clickbank ( product data ) with Google Trends data ( whats hot ) and like I said dig a bit deeper here ( Google trends ) and see what the long term patterns look like, You don't want to start on an early spring seasonal thing NOW to find out you missed the boat till next year.

    From there you would have to identify WHO ( Facebook Audience Planner ) and then slide over to KW Planner and figure out what it is you would have to write in order to get eyeballs on your offer.

    And to take that even a step further... you have to identify a problem you can answer IE a product.. you then look at WHO is most likely to have that problem.. and then you have to understand HOW you can reach the WHO to place the answer to the problem in front of. Make sense?

    Hope that Helps!
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  • Profile picture of the author Arya Saleh
    Too many using different keyword only make you confuse, and it wouldn't start you to make money. I suggest you use Clickbank, find popular product, and sell them as affiliate. Popular product means that product already make money.
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  • Profile picture of the author dave_hermansen
    If you are talking about eCommerce, we just posted a new article about How to Choose an Ecommerce Niche last week.
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  • Profile picture of the author whatcrisis
    I think Google KW planner is the best tool. The results are based on real users searches, so they are the most accurate compared with using other tools for the same purpose.
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  • Profile picture of the author brettb
    The best niches are those you know a lot about or are actively doing something in that niche and are yourself hungry to learn more about it.


    A good question to ask yourself is "what would I make a forum about and want to post there several times a day?"
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    • Profile picture of the author dave_hermansen
      Originally Posted by brettb View Post

      The best niches are those you know a lot about or are actively doing something in that niche and are yourself hungry to learn more about it.


      A good question to ask yourself is "what would I make a forum about and want to post there several times a day?"
      While that is true in an ideal world with no competition and where profits don't matter, seldom do people make a whole lot of money in niches they are passionate about.

      I go after the ones with the most profit potential. Believe me, when the money starts rolling in, you become pretty passionate about the niche!
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      StoreCoach.com- Learn How to Dropship the Right Way - Buy & Sell Websites - Partner with Coach
      My PROVEN ecommerce process, as seen on: Fox News, the NY Times & Flippa
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  • I would consider the platform you are going to use and the audience you will most likely be targeting.

    Figure out which platforms your audience would use and see what your research looks like.

    Some niches may do great on social media but not so well on Google. Some might appear very profitable on google and YouTube but not very well on social media.
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