Roughly, find someone to sell leads to, build a brand/website, collect leads, trade leads for money.
One thing I can't figure out/don't understand, is if I were to build a brand, say City Electrical, and i'm collecting leads; people are emailing, filling in forms, calling the forwarding number, and now the electrician i'm selling to is getting work from it. What happens when the customer, who called City Electrical, and booked a job, expects City Electrical to be rocking up to do the work, and the guy i sold the leads to, Electric Town rocks up in his branded van/uniform, etc. Won't the customer feel uneasy about this? It feels scammy? How do people get around this? Do you highlight the fact you're a reseller upfront on your website? Do you ignore it? It's confusing for the consumer, they've trusted a company to complete their work and another, potentially foreign/unknown, company comes and does the work.
It's the one thing that's holding me back from getting started. I can't figure out a simple, neat solution. Other than being open about it.