I know a lot of people who do cold-calling will purchase local numbers to use in the area where they are calling - i.e., people are more inclined to answer their local area code than a distant or a toll-free. I'm considering trying to do the same with direct mail when marketing in an area in which I used to live. Wondering what you all think.
"Local Presence" direct mail?
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I know a lot of people who do cold-calling will purchase local numbers to use in the area where they are calling - i.e., people are more inclined to answer their local area code than a distant or a toll-free.
I'm considering trying to do the same with direct mail when marketing in an area in which I used to live. Wondering what you all think.
My sales letter will not claim that "I'm local" - but the return address will be local, the letterhead will have the local address, and I have a local phone number for the area where I'll be marketing (everything I sell is over the phone, 99% of the time - my business is B2C - I sell insurance).
I purchased a "local address" through anytime mail box but I know there are some other companies which will allow you to get a local mailing address....
I'm trying to strike the balance of marketing well, without being unethical.
[back story, after I had moved, I sent one of my letters to the same area that has always pulled very well for me, and the campaign flopped - likely partially because my return address is now 600+ miles away]
If the prospect asks me if they can meet with me, or if I'm local, I'll let them know that I've moved out of the area but I kept a local address since I have a lot of local clients - 100% true.
Again, trying to market well without compromising.
What do you think? Go for it?
Thanks!
I'm considering trying to do the same with direct mail when marketing in an area in which I used to live. Wondering what you all think.
My sales letter will not claim that "I'm local" - but the return address will be local, the letterhead will have the local address, and I have a local phone number for the area where I'll be marketing (everything I sell is over the phone, 99% of the time - my business is B2C - I sell insurance).
I purchased a "local address" through anytime mail box but I know there are some other companies which will allow you to get a local mailing address....
I'm trying to strike the balance of marketing well, without being unethical.
[back story, after I had moved, I sent one of my letters to the same area that has always pulled very well for me, and the campaign flopped - likely partially because my return address is now 600+ miles away]
If the prospect asks me if they can meet with me, or if I'm local, I'll let them know that I've moved out of the area but I kept a local address since I have a lot of local clients - 100% true.
Again, trying to market well without compromising.
What do you think? Go for it?
Thanks!
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