"Local Presence" direct mail?
I'm considering trying to do the same with direct mail when marketing in an area in which I used to live. Wondering what you all think.
My sales letter will not claim that "I'm local" - but the return address will be local, the letterhead will have the local address, and I have a local phone number for the area where I'll be marketing (everything I sell is over the phone, 99% of the time - my business is B2C - I sell insurance).
I purchased a "local address" through anytime mail box but I know there are some other companies which will allow you to get a local mailing address....
I'm trying to strike the balance of marketing well, without being unethical.
[back story, after I had moved, I sent one of my letters to the same area that has always pulled very well for me, and the campaign flopped - likely partially because my return address is now 600+ miles away]
If the prospect asks me if they can meet with me, or if I'm local, I'll let them know that I've moved out of the area but I kept a local address since I have a lot of local clients - 100% true.
Again, trying to market well without compromising.
What do you think? Go for it?
Thanks!
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Internet Trillionaire -
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The Real Harry Mitchell -
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