I expected to get a very low conversion rate on the thank you page and viewed it more as "bonus" money since the "real" sales were to come from the email campaign. However, to my surprise, I got a sale off the page the very first day. This is with only 3 opt-ins, 2 order form impressions, and $2.67 in ad spend.
Okay, I got lucky.
Day 2 comes around and I get 13 opt-ins, 3 order form impressions, and 1 sale. Not as amazing as day one but still way better than expected. However, over the next 3 days I spend over $100 in ads, get 80 more opt-ins and only 1 order form impression and no sales.
If this is the first time this pattern has happened I would shrug it off as a fluke, however, I have done 2 previous test campaigns*and this is the third time this same pattern has occurred. The first 2 times I thought it was strange but now that it has happened 3 times it seems to be something more.
Has anyone else experienced this and know how to solve it?