Quick Commissions on Clickbank Then Nothing

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I have been experimenting with ClickBank and Google ads. About a week ago I launched my 3rd test campaign. This campaign*is simple, Google Ad brings traffic to a landing page to sign up for a free lead bait. Once the prospect signs up they are taken to a thank you page with a link to a ClickBank product.

I expected to get a very low conversion rate on the thank you page and viewed it more as "bonus" money since the "real" sales were to come from the email campaign. However, to my surprise, I got a sale off the page the very first day. This is with only 3 opt-ins, 2 order form impressions, and $2.67 in ad spend.

Okay, I got lucky.

Day 2 comes around and I get 13 opt-ins, 3 order form impressions, and 1 sale. Not as amazing as day one but still way better than expected. However, over the next 3 days I spend over $100 in ads, get 80 more opt-ins and only 1 order form impression and no sales.

If this is the first time this pattern has happened I would shrug it off as a fluke, however, I have done 2 previous test campaigns*and this is the third time this same pattern has occurred. The first 2 times I thought it was strange but now that it has happened 3 times it seems to be something more.

Has anyone else experienced this and know how to solve it?
#clickbank #commissions #quick
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  • Profile picture of the author King Manu
    There are a lot of things to consider here, from the quality of the landing page to how good your copywriting is and how good that product you advertise is.

    The thing is, you are buying ads promoting something free in the hope that maybe some will be interested in buying something you recommend in the thank you page. That is very hard to make it work, because people come for that free thing.

    IMHO, this tactic is only worth it if you get your traffic for free. And when you have something free to offer, there are plenty of groups and blogs that are willing to share your offer. But if you pay for this, no matter how cheap are the keywords, I don't see this how would be profitable.

    I have seen this at people that have a plethora of other things to sell in their name, like books and courses, and they do it on social platforms where ads can generate organic exposure as well. But if this isn't the case for you I'd suggest advertising a sales page. If you can, investigate your competition and see what they advertise for your keywords.
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  • Profile picture of the author IGotMine
    Let's say your product converts at 2%. That's 20 sales per 1000 visitors. Will those 20 buyers be evenly spaced? Not likely. You may get 20 in the first hundred visitors and nothing for the next 900 or vice-versa. This is why you must send a significant number of visitors per test.
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    • Profile picture of the author dave_hermansen
      Originally Posted by IGotMine View Post

      Let's say your product converts at 2%. That's 20 sales per 1000 visitors. Will those 20 buyers be evenly spaced? Not likely. You may get 20 in the first hundred visitors and nothing for the next 900 or vice-versa. This is why you must send a significant number of visitors per test.
      It works just the opposite way, too. Quite often, people get zero sales in their first 300-500 visitors but then get a bunch with the next 300-500. It's why so many people quit advertising before they see the payoff.

      If your pitch page is good and the price point is fair, the law of averages ends up working out over time.
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  • Profile picture of the author Randall Magwood
    It happens. It doesn't mean that you should abandon the campaign (only if economically the profit/loss values are bad), it just means that you should remain patient. Combined you got 96 optins and 3 sales. That's a 3% response rate. That's pretty good. Keep running the campaign and continue to generate leads (quality leads). Don't look at this as a "fast money" thing.
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  • Profile picture of the author chrismx
    Time and perseverance is the key...
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  • Profile picture of the author ChrisBa
    Originally Posted by RJIsaac View Post

    I have been experimenting with ClickBank and Google ads. About a week ago I launched my 3rd test campaign. This campaign*is simple, Google Ad brings traffic to a landing page to sign up for a free lead bait. Once the prospect signs up they are taken to a thank you page with a link to a ClickBank product.

    I expected to get a very low conversion rate on the thank you page and viewed it more as "bonus" money since the "real" sales were to come from the email campaign. However, to my surprise, I got a sale off the page the very first day. This is with only 3 opt-ins, 2 order form impressions, and $2.67 in ad spend.

    Okay, I got lucky.

    Day 2 comes around and I get 13 opt-ins, 3 order form impressions, and 1 sale. Not as amazing as day one but still way better than expected. However, over the next 3 days I spend over $100 in ads, get 80 more opt-ins and only 1 order form impression and no sales.

    If this is the first time this pattern has happened I would shrug it off as a fluke, however, I have done 2 previous test campaigns*and this is the third time this same pattern has occurred. The first 2 times I thought it was strange but now that it has happened 3 times it seems to be something more.

    Has anyone else experienced this and know how to solve it?
    You really need a larger sample size and more data before you come to any conclusions. The campaign looks very new still so I would recommend you keep running it and get the needed data before deciding anything.
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