I am working for a brick and mortar business that is trying to get more customers to like and follow them on social media. We were thinking of doing an in-store contest that would require customers to enter doing multiple steps, such as like our Facebook page, submit a picture etc. A third of our customers are older and may not have Facebook. We want to avoid making customers feel like they can't participate and get them upset. Does anybody have any suggestions on how to solve those situations? How can we run a contest to increase Facebook likes/followers without excluding customers?