Facebook Contests without excluding in-store customers

by Hesta
3 replies
Hi,

I am working for a brick and mortar business that is trying to get more customers to like and follow them on social media. We were thinking of doing an in-store contest that would require customers to enter doing multiple steps, such as like our Facebook page, submit a picture etc. A third of our customers are older and may not have Facebook. We want to avoid making customers feel like they can't participate and get them upset. Does anybody have any suggestions on how to solve those situations? How can we run a contest to increase Facebook likes/followers without excluding customers?

Thank you!
#contests #customers #excluding #facebook #instore
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  • Profile picture of the author savidge4
    Originally Posted by Hesta View Post

    Hi,

    I am working for a brick and mortar business that is trying to get more customers to like and follow them on social media. We were thinking of doing an in-store contest that would require customers to enter doing multiple steps, such as like our Facebook page, submit a picture etc. A third of our customers are older and may not have Facebook. We want to avoid making customers feel like they can't participate and get them upset. Does anybody have any suggestions on how to solve those situations? How can we run a contest to increase Facebook likes/followers without excluding customers?

    Thank you!
    in store you simply ask "Do you have facebook?" and if the answer is no.. you leave it at that. If the answer is Yes.. you then reply with the promotion. No one is left out or upset.
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    Success is an ACT not an idea
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  • Profile picture of the author Oziboomer
    With the third of your customers who don't have facebook why not give them a nicely designed card for them to give to one of their kids to enter and at the same time thank them for the referral in advance with a printed coupon or gift check for them to use next time.

    This way you can multiply the leverage from those that are not social media users.

    We ran a similar method where we wanted to generate people into a mailing list and get new business.

    We had a basket with blank envelopes filled with a variety of gift checks ranging from $20 - $100.

    On the front of the back of the envelope we had a space where the person could write their address as the sender and we asked them to write a relative or friend's address on the front of the envelope and then drop it into a mock letterbox we had set up.

    We then popped the relative's addresses in a mailing database and posted the gift checks.

    Inside the envelope we used a printable post-it lift note that had a hand written note saying " I was thinking of you and thought you could use this".

    We got quite high redemption rates because the recipients would see the letter came from someone they knew.

    You could apply a similar approach with the social media contest.

    What platform are you using to run the contest? Woobox, Gleam etc.?

    Let us know so we can follow along with how successful whatever you use works.

    Best regards,

    Ozi
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  • Profile picture of the author palmtreelife
    Are you trying to get existing customers to follow you on social media to get more sales from those existing customers? Or are you trying to bring in new customers (new money) to the store?

    If you're trying to get new customers into the store, then the standard $1.80 or $3.60 strategy (by Gary Vaynerchuk...look up his youtube video) or paid ads can work well for that.

    If you're trying to get more sales from existing customers, I like savidge4's first question:
    in store you simply ask "Do you have facebook?" and if the answer is no..
    ....but I wouldn't leave it at that and lose potential sales. Instead, if they say no, then maybe try moving to Ozi's strategy below as that's a very clever idea as well.

    With the third of your customers who don't have facebook why not give them a nicely designed card for them to give to one of their kids to enter and at the same time thank them for the referral in advance with a printed coupon or gift check for them to use next time.

    This way you can multiply the leverage from those that are not social media users.
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