My name is Ken. I'm a semi retired 53 year old guy from Maine. I just retired from lawn care business after 28 years, am 10 years into real estate investing, and 18 years into owning a small web hosting and design company (one man show). I have also written a couple of books focusing on my experience in the lawn care and real estate industries. I'm selling the books alone or as part of an educational / resources package with leases, forms, estimating tools, etc. But I lack any real marketing know how. I've got a mess of websites with adsense code, affiliate links, etc. I'm just starting to get serious and wish to get organized and focused. Below is a list of my websites and their purpose and what I've done so far...I hope it's not too much all at once but here goes...
My efforts so far:
Web design, hosting & SEO business: centralmaineweb.com
-Only want to sell "template based" sites that I can duplicate fairly quickly. All hand coded, some responsive some not. Most of my income comes from hosting though it's hard to grow that because the way I get hosting clients is when a business owner comes to me for new site, or is dissatisfied with current.
Informational site with articles about starting a lawncare or landscpape business. Bought 5 years ago for $900, revamped it using my own hand-coded html5 template, and now it makes $200 per month adsense income. Though we have adsense on every site, 95% of our adsense revenue comes from this website. It also has links to MY OWN business information package on starting a lawn care business as well as links to 1-2 other similar packages. So I make money by selling my own $37 program, and $20 ish whenever I sell someone elses (the others are linked via clickbank). I also have an ad for my real estate book and package.
This is just the raw site for selling my lawncare business book and forms package. I also sell the book via Lulu (paperback) and I use sellfly.com for handling the sale of the ebook and forms package. I sell on average 2 per month. Not enough! I also have adsense code and infolinks.com code. (I spent 28 years owning and managing my lawn care business)
This is a website dedicated to selling a book I wrote on real estate investing, and also has a forms package option. The product is handled exactly the same was as the lawncare program. This site is fairly new and I was just approved for adsense a day or so ago, so no data yet. (I've spent 10 years buying, renovating, managing and selling rental real estate, owning 52 units at one time)
This is a website I built for the purpose of selling our real estate portfolio. We also have adsense code here but it doesn't amount to much. The domain name is more than 20 years old and might sell for quite a bit one day to a Maine based real estate dealer. I also have ads for both my books and packages on here.
Also a very well-aged website. Been around since late 90s and is just an informational website about Maine lobster. Where to buy, FAQ's, how to cook, eat, etc. Used primarily for adsense code but also using ShareaSale affiliate code for a seafood company I found there. I have actually gotten a couple of $50 checks from people ordering $300 worth of lobster tails. But it's been hit or miss and even in summer, the adsense income isn't even close to the lawn website. I think there's some serious potential here.
Personal website with links to my FB page, blog, poetry and other writing, etc. I also advertise my guitar playing (for hire for gigs or studio. Been playing guitar for 43 years). I do have adsense code but nothing remarkable. I think I should probably rebuild this site with mobile friendly template and update the adsense code.
On each site, (almost all) I have a list of "resources" using Amazon affiliate links.
I paid a person to format both my books in Kindle (mobi), and ePub so they're very high quality. I also have PDF version of course, so when someone buys the book or package they get all 3 versions.
My plans at this time:
Find some more affiliate links for specific products I believe in and use but might not find on CJ or ClickBank (like the Chase credit cards, certain personal finance companies etc.)
Start collecting email addresses using an email campaign (constant contact?). My thought is to send signees one abbreviated chapter each day for 5-10 days from my book with a "buy now" type call to action at the bottom
Find someone affordable to everything I've mentioned so far! Our RE business covers our wages 100% and my web design business gives me my "play money" so our whole affiliate "empire" is extra. I don't mind spending all the profits for a year if that would mean it would make more money over my managing it. I'm not sure how to go about finding the right person (i.e. questions to ask, etc.) but might start on upwork or fivver?
Using the material in the books, create a "course" via Teachable.com for each. This may be a daunting task, I don't know as I haven't dived in yet! Any thoughts of creating a course vs. just selling the information products?
Slowly and strategically add affiliate links here and there. If I'm on facebook and someone asks for a recommendation, I might as well copy and paste an affiliate link, for example.
Go through my older sites, mentioned above, and create new responsive & in article adsense codes for them. I think it's outdated.
Create new clickbanks account for the realestate book and program. Question: Clickbank doesn't allow zip files but my books and programs have a bunch of files. I don't know how to rectify this. For the lawncare course, I have a "thank you page" where they just click and download but it's not secure. Anyone can trip over it and get themselves a free $37 program. Is there a solution whereby someone can pay on clickbank then be directed to a self hosted or other-hosted place to download a zip file with everything?
Just increase everything! Book and package sales, adsense and affiliate income, without spending 40 hours a week at my desk. I'm a bull of a worker but also semi retired so want to balance things. I anticipate a lot of work "up front" here to get better organized.
Thanks so much for any hints in the right direction. This is a lot so don't feel compelled to address it all. Even a hint or tip on one thing is very appreciated.