I wanted to ask if anyone can help me with how to customize the URL of my product. As i can see that my competitors product URL have keywords inserted in it. (Good SEO Strategy) I want to implement it too but can't find any option for it....can anyone guide me?
e.g Competitor URL: www.amazon.com/keywordhere/whatever
my URL: www.amazon.com/ifdhhegsh(ASIN or illogical code)