6 replies
Hi there

I wanted to ask if anyone can help me with how to customize the URL of my product. As i can see that my competitors product URL have keywords inserted in it. (Good SEO Strategy) I want to implement it too but can't find any option for it....can anyone guide me?

e.g Competitor URL: www.amazon.com/keywordhere/whatever

my URL: www.amazon.com/ifdhhegsh(ASIN or illogical code)
#product #url
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  • Profile picture of the author dave_hermansen
    Keywords in a URL have no direct influence on how it will rank with Google. Those URLs might get clicked on more (which might have an influence on ranking) and those URLs might be used as anchor text for backlinks, which could have a degree of positive influence on ranking.

    If possible, I try to put the shortest word combo that describes what is on the page as my URL, regardless of whether or not there are keywords in it (but there usually are).
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  • Profile picture of the author Randall Magwood
    Is the page hosted on your own site, or on a separate e-commerce site (like ebay or amazon)? Are you familiar with creating directories within a website?
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    • Profile picture of the author Candure Beauty
      I am talking about my product link on amazon vs my competitors product on amazon (URL)
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  • Profile picture of the author ChrisBa
    Originally Posted by Candure Beauty View Post

    Hi there

    I wanted to ask if anyone can help me with how to customize the URL of my product. As i can see that my competitors product URL have keywords inserted in it. (Good SEO Strategy) I want to implement it too but can't find any option for it....can anyone guide me?

    e.g Competitor URL: www.amazon.com/keywordhere/whatever

    my URL: www.amazon.com/ifdhhegsh(ASIN or illogical code)
    What platform or cms Are you hosting your website on? This is the biggest part to answering your question.
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  • Profile picture of the author Candure Beauty
    i am talking about product's URL on amazon.co.uk or .com
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