19 replies
Hello I am looking for some constructive criticism as to why I am not making any sales.(edited to remove link). I know the website needs a lot of work and it very well may be the product itself. If you guys can tell me where I need to start first I am open to all suggestions. I got tough skin so don't hold back!
#making #sales
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  • Profile picture of the author Kay King
    Usually posts with site links are deleted but you are asking valid questions. I removed the reference to your site due to forum rules.

    You can (for $5) have a signature on this forum where you can put a link to your site. Then whenever you post here - your link will be visible to members.

    I did look at the site and here are my comments:

    Your header is wrong:

    "Wherever Your Going, we have a...."

    Should be "Wherever You're Going, we have..."

    Better yet: Wherever You Go, we have...."


    The details of products are thorough and that's good but you have no 'blurbs' of text that SELL the product, mention the high points, etc.

    WHERE is your target market? Site is in English...don't know about Canada but the product you sell (bags for men) is not a high priority for most men in the US. My guess is many of the products are purchased by women FOR men but just a guess.

    The products look good, the prices are competitive - but there is no real connection made with visitors and not enough products to be well ranked. Have you considered adding a 'female' section to the site? You seem to have added some women's bags - so why not have a full section of them?

    Suggest you define your target market and make sure it exists - or expand product offerings (in the same general category) to increase traffic potential. I know it's a shopify site but don't you also need an affiliate disclaimer, privacy page, etc? I would hesitate to order personally because there is no address or mention of where items are made or shipped from....no refund policy listed, or contact information given.

    These are just ideas - what you have so far is attractive but I'm not convinced it's enough to attract visitors.
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    • Profile picture of the author gman2002
      This is very helpful. Thanks for the constructive criticism. The grammar error that people 500+ people have seen in the header is very embarrassing to just now have seen. lol
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      • Profile picture of the author naviown
        Before you post any content, you can use a straightforward tool. Grammarly. Although it is not going to be 100% accurate or it will not magically make the content 100x better. But what it does is that it will save you from silly grammatical mistakes that we sometimes miss or can't be bothered to reread the whole thing.
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  • Profile picture of the author robermonas
    It is very hard getting paid when you create content around selling a product to a buying market. To get paid the marketer needs a new perspective: helping people find what they want.
    With this method, the marketers don't need a huge competitive market, they don't have to be good at selling and they don't need a fancy website. This works with list building, creating your own products and more.
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  • Profile picture of the author palmtreelife
    I understand rules are rules and the link had to be deleted, but without the link, no one can help you now perhaps you should edit your post and provide more detailed information about your site?

    Kay has done a nice summary, but it might be better coming from you with some specific questions about specific aspects of your site?

    PS. Kay, I don't think the masculinity of men differs significantly between Canada and the US! (Yes, I know I opened the door for a separate debate there)....as a Canadian, I can tell you that man bags are not trending in Canada -- at least not enough to get rich from.
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    • Profile picture of the author savidge4
      Originally Posted by palmtreelife View Post

      as a Canadian, I can tell you that man bags are not trending in Canada -- at least not enough to get rich from.
      as a non biased American who has an affiliate site or 2 targeting said market, I can actually tell you that YES Canadians by percentage buy man bags in greater numbers, not as much as say eastern block countries, or the French and Italians, but without question more than Americans.

      And before anyone jumps on me about being an affiliate and knowing where the purchases come from... I can read a log file REALLY well and tell you all kinds of things in terms of demographics of the people that visit my site.
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      Success is an ACT not an idea
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      • Profile picture of the author palmtreelife
        I can read a log file REALLY well and tell you all kinds of things in terms of demographics of the people that visit my site.
        We have a high percentage of French Canadians in Canada...care to share some of those demographics?
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  • Profile picture of the author Kay King
    I don't think the masculinity of men differs significantly between Canada and the US!
    In the US, man bags are not the fashion as they can interfere with a holster.... I don't think the bags say anything about masculinity - but what is fashion/utility in one country is an "I don't think so..." in another.
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    Saving one dog will not save the world....but will forever change the world for one dog.
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    • Profile picture of the author palmtreelife
      In the US, man bags are not the fashion as they can interfere with a holster...
      Very smooth way to get political shot in there without getting political and breaking forum rules
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  • Profile picture of the author cearionmarie
    If you are having a decent number of clicks or visit to your page but with no sale, then you are probably not targeting the right audience.
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  • Profile picture of the author Kay King
    way to get political shot

    Wasn't meant that way - it was a joking comment about man purses from my son...who wears a holster at times when working....
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    Saving one dog will not save the world....but will forever change the world for one dog.
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  • Profile picture of the author rkb555
    Marketing is tricky and requires testing and optimization to get the best response. From scratch, it takes a lot of trial and error.
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  • Profile picture of the author DURABLEOILCOM
    Find your target market then proceed to tune pay per click campaigns through Google Adwords, Microsoft Ads, and Facebook Ads.
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  • Profile picture of the author amarmajhu
    Content is the king so make some attractive and eye-catching content that really forces the user to spend time on your site.
    The 2nd thing your website should be well-optimized as user point of view and mobile responsive.
    Update your products.
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  • Profile picture of the author 17
    Hey man, couldn't see your link.

    But, u don't give numbers. How many people went to your website ?

    U cant make decision with little info. U need enough data to take the right decision.

    Then, u might be new in that niche. So people might not be 100% confident. Be patient with it.
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  • Profile picture of the author Hurned1980
    Hi,

    Thanks for valuable information for beginners. As a beginner Now i can decide Where i can post or not.

    Thanks
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  • Profile picture of the author daniel27lt
    One of the most important things I've personally have learned online in making money is to give value to your buyers/customers. It doesn't matter what it is, I find people will always buy of you if you can offer value to that buyers.


    The product or idea doesn't have to be unique, because whatever your selling or doing, I'm sure someone else is out there doing the same. But what makes you stand out from your competitors is value.
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  • Profile picture of the author manolo2
    When I first started I looked at one marketing method, for me it was video marketing and learnt all I could about just that and implemented until I started to get sales.


    I would advise you to do the same using any marketing method you enjoy the most
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