What are the Main Differences Between a Sales Page, Order Device, and E-mail Lift Note?
Hi, I'm writing spec copy for a product my portfolio and I'd like to know the main differences between a sales page, order device, and email lift note:
How should these three pieces of copy work together together to sell a product? And what should I be focusing on when writing each of these copy?
Is it best practice to use the same headlines/sub-headlines in different copy for a product? For example, a subheading used in a product's email lift and in the sales page.
Do you have any samples I can look at?
Thanks for your time.
How should these three pieces of copy work together together to sell a product? And what should I be focusing on when writing each of these copy?
Is it best practice to use the same headlines/sub-headlines in different copy for a product? For example, a subheading used in a product's email lift and in the sales page.
Do you have any samples I can look at?
Thanks for your time.
