Hello World! Newbie to IM, please be gentle!

13 replies
Hi All!

I am looking for a new career and find IM to be a very interesting subject.

A little background, I have been an entrepreneur for the last 20 years. I have managed a few business, ranging from traditional manufacturing all the way to running an e-commerce store, mass selling on eBay / Amazon, and other fun stuff in between.

I have some background on digital marketing when I was running my online store but I never dived too deep into it. I am very technical and familiar with platforms like Wordpress, Magento, etc.

For right now, to learn, I want to help my wife increase leads into her mortgage business and throw those leads into a email drip campaign. My plan is to run FB and Insta ads, either use FB lead form or pop them into a landing page and then start drip campaign from there.

My question for you all is, what platform do you all think is best to start with? I've heard some people mention get response, I checked it out seems nice, but I'd love to hear how other people implement this concept. I know there are some free solutions out there as well, and while I'd love to save money, I am willing to spend a little to get good results so I can experiment on marketing more than configuring buttons.

Anyways, nice to be here and thanks for reading this!

-Mitan
#gentle #newbie #world
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  • Profile picture of the author Mmoinstitute
    Nice being here!
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  • Profile picture of the author Jason Kanigan
    I recommend you go look for the Legion of Loan Officers, run by Nick Carpenter, on Facebook.
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  • Profile picture of the author Mitan Chandihok
    Thanks Jason Kanigan for the tip. Will def have a look at it!

    Just to get my feet wet, I own a Device Repair Shop and thought I'd test out how the whole email drip campaign and facebook ads run. I signed up for the free trial with getrepsonse, created a landing page and just got an ad up on facebook.

    My strategy is to give away a free screen protector for anyone who signs up for the list (lead magent). They will get an email for a voucher which they will bring into the store to redeem. We will try to upsell them on more services in store, get a review, and other things. Then we will hit them with the drip campaign to send them useful article and offers.

    Kind of just giving it a go, any advice if I'm making a mistake or anyone has experience would be awesome. Thank you all!

    Edit - I did the facebook ad optimized for Link click. Is this the right strategy for lead magents? Should I be going for impression?
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    • Profile picture of the author palmtreelife
      My strategy is to give away a free screen protector for anyone who signs up for the list (lead magent). They will get an email for a voucher which they will bring into the store to redeem. We will try to upsell them on more services in store, get a review, and other things. Then we will hit them with the drip campaign to send them useful article and offers.
      The concept of your strategy sounds good. From what I'm gathering, you're just giving this a go to learn the process? Or are you really trying to make something out of this? If you sell products at your store (outside of repairing them), then you're severely limiting yourself with this strategy as it only appeals to your local market.

      I don't live anywhere near you, but what if I like you and your products and want to buy something in your store? Your lead magnet offer would not entice me and I have no need or desire to provide my email address to you. However...

      Do you have an ecommerce website set up for your store? You could be driving a lot more sales through your physical store if you had a stronger online presence. Build your list with a better lead magnet and while you are providing great value in your emails to your list, you can be directing traffic to your website to buy your products as well. You could be doing video product reviews in your store. People get to see the store and see the actual product they would be buying from you.

      Lots of potential here above and beyond a free screen protector and then trying to upsell or link sale them when they come to the store. A LOT more people can buy from you online, my friend. Your biggest problem could be keeping up with the orders.

      Mark
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      • Profile picture of the author Mitan Chandihok
        Hi Mark,

        Many thanks for your reply.

        I opened this store a few months ago as joint partnership with a friend of mine. Doesn't look like the sales is worth the time so we are planning to close it down in September. In the meanwhile I thought trying to learn some digital marketing to see if it drives any traffic.

        To answer your question, the main item we sell are repairs. So when people break their phone they'll come in to fix the screen, after which we'll prompt them to buy a screen protector or case. We also sell headphones, battery packs, etc. I sell mainly name brand items (like otterbox) which we had to sign agreements we would not sell online. Regardless the main driver of profits are the repairs.

        I totally hear you on the online thing, I've done it too. Another business of mine sells the parts used to fix phones here in NY. With some dumb luck I was able to hit top position on google for some great keywords, but at that time I was less focused on digital marketing and more focused on my e commerce business itself.
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    • Profile picture of the author Jason Kanigan
      Originally Posted by Mitan Chandihok View Post

      Thanks Jason Kanigan for the tip. Will def have a look at it!

      Just to get my feet wet, I own a Device Repair Shop and thought I'd test out how the whole email drip campaign and facebook ads run. I signed up for the free trial with getrepsonse, created a landing page and just got an ad up on facebook.

      My strategy is to give away a free screen protector for anyone who signs up for the list (lead magent). They will get an email for a voucher which they will bring into the store to redeem. We will try to upsell them on more services in store, get a review, and other things. Then we will hit them with the drip campaign to send them useful article and offers.

      Kind of just giving it a go, any advice if I'm making a mistake or anyone has experience would be awesome. Thank you all!

      Edit - I did the facebook ad optimized for Link click. Is this the right strategy for lead magents? Should I be going for impression?
      I am a Conversion guy not a Traffic guy, so don't ask me about FB ads ;-) I'm the guy to give you direction for when the prospect appears in front of you...not to get them there.

      There are plenty of Traffic experts out there who can help...far more than Conversion guys.

      Your plan for after they sign up sounds like a good one to test. If you have staff other than yourself make sure they're all educated up on the upsell plan. Many people struggle with money and will try to give stuff away--very common with doctors office receptionists for example, who often don't realize their salary depends on the doctor making revenue.
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  • Profile picture of the author wrcato2
    Mitan, since you are going with local leads, I would try Google PPC campaign for your local area. Use your most targeted keywords and keep your ads off the content networks. You can un-check that part while you are building a campaign. This will keep your costs down because you will only pay for exact keyword and not have it on every blog and forum in your state.

    I would also try a short report or video for your lead magnet. You can test that part out simply enough.
    Hope this helps.
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    • Profile picture of the author Mitan Chandihok
      Hi wrcato2,

      I would have liked to do Google PPC for this, but Google has put this type of business (3rd party repair) on a restricted list. So if you google "iphone repair near me" you will not get any ad results. Here is the exact reason they sent me.

      I really liked the lead magnet idea with sales funnel and I wanted to try to implement it so I went with this strategy.

      Thanks again for all comments, any other suggestions would be awesome!
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      • Profile picture of the author wrcato2
        Hey there Mitan, That doesn't sound right. I use to repair laptops and desk tops and had PPC running locally. Hmm, But your right. no ads. I hope you have your shop on Google businesses. They come up for computer repair, phone repair, and Iphone repair.

        That's where I would focus my google efforts. I would also go to about.me and set up a page about your business. Back link.
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  • Profile picture of the author MartinX8
    Hello and welcome mate
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  • Profile picture of the author cearionmarie
    Hi Mitan, welcome! Glad to have you here. I'm just curious though since you have been an entrepreneur for the past 20 years, why made you decide to venture into IM?
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    Cearion Uy - Marketing Advisor
    www.influencerauditor.com

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  • Profile picture of the author Tony S
    Hi Mitan, I want to welcome you to the world of Internet marketing. It really can be exciting as well as rewarding in many different areas of your life. If I could give you a bit of advice it would be to go into a niche that you really enjoy doing for a really good reason. Maybe a reason like helping other folk be able to live their lives a little bit better even in some small way. A lot of times just getting into IM with the goal of making a lot of money fast won't be good enouph to keep you going through the journey you are about to begin.


    I'm not writing this message to you to discourage you but to incourage you to learn and take action on what you learn. That really is one of the biggest keys you'll need to open the doors to your online marketing success.


    You are in the right place to get all the help you'll need to get started the right way.


    Hoping the best for you in your online business endeavors,


    Warm regards,
    Tony S.
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    "Give a person a fish they can eat for that day: teach them how to fish they can eat for their lifetime".

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