I have had some succesful online marketing endeavours previously, but decided to write in the beginners area as I have been out of the "loop" for the last couple of years and focused more on offline income generation.
In simple terms:
I am offering a personal coaching type online service. I have some expert proof already like being a bestselling author within my field, and in general just being quite skilled within my field. What I am offering is long term coaching programs.
I would like to get word about my service out in the the easiest and most effecient way, and it is a definite plus if it is something more sustainable that will keep working by itself without having to pay ad costs constantly (although I am also open to ads if that is effective).
Which direction would you recommend in the internet environment of June 2019?
Landing page optimized for particular keywords and trying to rank for keywords?
Youtube video boosted with Seo?
Or something entirely different?
I am open to doing all of the above, am just looking for my starting point. If you do recommend something, I would highly appreciate it if you shared specific notes and ressources to get started, or pointed me to an expert within the field who could help me.