What Am I Doing Wrong?

6 replies
I need help figuring out how to scale my ads for success.

I have been playing around with Facebook Ads for a few years and haven't really gotten sales. But I KNOW my products can be sold (I just need to master FB Ads).

I created an ad for an ebook and two workbooks to help job seekers.

The ad keywords I'm using are:
job search and job hunting related.

The ages I'm targeting are 23-45.

I did the research and found similar products on etsy and fiverr for more money than I'm selling my products.

But I'm not getting sales.

What am I doing wrong?
#wrong
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  • Profile picture of the author dnmarketin
    I would test 5- 10 ads and I would try increasing your daily budget by $5.00 a day. Then get back to me with a days results.

    Stay with it, when you DO make sales, it feels really great, trust me.
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    • Profile picture of the author CareerLady
      Originally Posted by dnmarketin View Post

      I would test 5- 10 ads and I would try increasing your daily budget by $5.00 a day. Then get back to me with a days results.

      Stay with it, when you DO make sales, it feels really great, trust me.
      How much $$ should I start with? The product I'm selling is $12.
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  • Profile picture of the author Frank Donovan
    Originally Posted by CareerLady View Post

    I have been playing around with Facebook Ads for a few years and haven't really gotten sales. But I KNOW my products can be sold (I just need to master FB Ads).
    How do you know your products can be sold? Just because you see them on sale elsewhere is no accurate indication of success. In any event, if you've been trying for a few years and getting no sales, a new approach is needed.

    I see two immediate issues with your current strategy. One, your target market is likely to be unemployed - so not exactly flush with funds. Two, if they buy your product and it helps them into work, they no longer need you. So no repeat business.

    One way to change those odds is to narrow your focus. I'm guessing your products can be adapted - without needing a complete revision - to target a particular industry or profession. Much of what you've already created will still be relevant, but you can add a twist or two that makes each product industry-specific.

    By doing this, you open up your market to include those already in work, but looking for a change of career. At the same time your FB ads will be laser-targeted rather than generic and consequently have a much greater chance of conversion.

    You could (should) also raise your product price significantly. Specialist products have a higher perceived value.
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    • Profile picture of the author CareerLady
      Originally Posted by Frank Donovan View Post

      How do you know your products can be sold? Just because you see them on sale elsewhere is no accurate indication of success. In any event, if you've been trying for a few years and getting no sales, a new approach is needed.

      I see two immediate issues with your current strategy. One, your target market is likely to be unemployed - so not exactly flush with funds. Two, if they buy your product and it helps them into work, they no longer need you. So no repeat business.

      One way to change those odds is to narrow your focus. I'm guessing your products can be adapted - without needing a complete revision - to target a particular industry or profession. Much of what you've already created will still be relevant, but you can add a twist or two that makes each product industry-specific.

      By doing this, you open up your market to include those already in work, but looking for a change of career. At the same time your FB ads will be laser-targeted rather than generic and consequently have a much greater chance of conversion.

      You could (should) also raise your product price significantly. Specialist products have a higher perceived value.
      I am selling digital downloads. It's an instant download for a Job Application Organizer, Job Application Tracker, and Quick Job Search Guide E-Book. I do not intend to create repeat business, but instead to sell this to customers that are looking to organize their job search.

      I am planning to use the emails that I get from the sale to upsell to the career services I offer (Resume, Cover Letter, LinkedIn, etc.).

      I figure the people that can't afford the Resume and Cover Letter services can benefit from a $12 product that helps them organize their job search.
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  • Profile picture of the author dnmarketin
    Well, it depends on your monthly budget.

    I would research for more keywords than the two you already have. go to google, type in "job search". Look at bottom of the page, you should have 8 related key phrases. do the same for "job hunting." that should give you 16 choices including the two you have. total 18 word phrases. try those in facebook . if none are suggested, use any words at bottom of google to find more related words, till you have 5-10 words that you can use on facebook. Make sense? Or you can even target the words "Monster. Linkedin, Indeed, Careerbuilder etc.

    Let me know how that works for you.
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    • Profile picture of the author CareerLady
      Originally Posted by dnmarketin View Post

      Well, it depends on your monthly budget.

      I would research for more keywords than the two you already have. go to google, type in "job search". Look at bottom of the page, you should have 8 related key phrases. do the same for "job hunting." that should give you 16 choices including the two you have. total 18 word phrases. try those in facebook . if none are suggested, use any words at bottom of google to find more related words, till you have 5-10 words that you can use on facebook. Make sense? Or you can even target the words "Monster. Linkedin, Indeed, Careerbuilder etc.

      Let me know how that works for you.
      Thank you for that insight. I will do that now!
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