I found this forum and signed up in the hope of gaining some basic advice and direction.
My small company has developed a technology product in the healthcare market that is arguably better than the competition (four huge multi-million $ companies) and we also have many advantages in terms of governance and by a considerable margin on price. So we have the technology and foundations, but incredibly poor marketing and sales team. Indeed we have no sales team as such.
From a marketing point of view, how would you try to go up against these companies who have a lesser product, but entire marketing teams that alone have more staff than my entire company?
Of course, I don't expect people to tell me what to do. But any guidance or tips on how to market against the competition when your not even 1% their size would be massively appreciated.