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I have a customer and am putting a proposal in front of them which is to shoot a funny advert that also hits the 'need' for a solution they are selling. The small group we've tested the idea on find it funny, albeit at different levels ranging from a smile to a belly laugh. It's also bringing up reactions such as 'warm,' 'family-oriented,' and most importantly gets the message across in a way that has potential to get people watching it to respond.

My customer sells B2B tech solutions, they have an existing customer base and this will give them something their sales team can really get behind to not only current but future customers. It's a great campaign to cold call on because it's both something that their typical customers need and it's genuinely funny which stands out in the B2B tech world.

However, I wanted to ask the forum on your experience. Does humour as part of campaigns work for you? We help our customers grow through creating video that gets B2B prospects to respond and our customers tell us our traditional stuff generates around 20% - 25% more responses (i.e. MQLs and SQLs) than they are typically used to. However, this is a real risk for us because we've only once created a 'funny' vid so would appreciate knowing your experience around this.

What is your experience of 'funny' marketing within B2B (as part of a larger, most sophisticated campaign). Did it work? What were response rates like? How was it for you?
#advert #funny
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  • Profile picture of the author MichaelQuinn
    Originally Posted by FnX Media View Post

    I have a customer and am putting a proposal in front of them which is to shoot a funny advert that also hits the 'need' for a solution they are selling. The small group we've tested the idea on find it funny, albeit at different levels ranging from a smile to a belly laugh. It's also bringing up reactions such as 'warm,' 'family-oriented,' and most importantly gets the message across in a way that has potential to get people watching it to respond.

    My customer sells B2B tech solutions, they have an existing customer base and this will give them something their sales team can really get behind to not only current but future customers. It's a great campaign to cold call on because it's both something that their typical customers need and it's genuinely funny which stands out in the B2B tech world.

    However, I wanted to ask the forum on your experience. Does humour as part of campaigns work for you? We help our customers grow through creating video that gets B2B prospects to respond and our customers tell us our traditional stuff generates around 20% - 25% more responses (i.e. MQLs and SQLs) than they are typically used to. However, this is a real risk for us because we've only once created a 'funny' vid so would appreciate knowing your experience around this.

    What is your experience of 'funny' marketing within B2B (as part of a larger, most sophisticated campaign). Did it work? What were response rates like? How was it for you?
    I think that @LindyUK could help you with this question, she has a lot of experience with this. I don't know if I properly linked her to the post so that she can see it, but maybe.
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    • Profile picture of the author DRP
      Originally Posted by MichaelQuinn View Post

      I think that @LindyUK could help you with this question, she has a lot of experience with this. I don't know if I properly linked her to the post so that she can see it, but maybe.

      Pfffffft LOL hahaahahaha LindyUK? Get real! That person is like Alexa Smith...a complete and utter fraud.


      OP, to your question, why are you asking this forum for advice? You should already have enough experience and expertise to answer your own question. Give the proposal and be on your way. If you need a contingency - have a backup proposal that's more formal so if they don't want to use humor then your bases are covered.
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      • Profile picture of the author MichaelQuinn
        Originally Posted by DRP View Post

        Pfffffft LOL hahaahahaha LindyUK? Get real! That person is like Alexa Smith...a complete and utter fraud.


        OP, to your question, why are you asking this forum for advice? You should already have enough experience and expertise to answer your own question. Give the proposal and be on your way. If you need a contingency - have a backup proposal that's more formal so if they don't want to use humor then your bases are covered.
        I don't know who Alexa Smith is, and frankly I don't know much about Lindy either but I've seen her post something about this exact situation and she seemed to know what she was talking about and expressing having quite a bit of success this way. Either way, I'm just trying to be helpful. Respectfully, I think your advice is pretty good too, but probably could've been given without the opening statement.
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        • Profile picture of the author DRP
          Originally Posted by MichaelQuinn View Post

          I don't know who Alexa Smith is, and frankly I don't know much about Lindy either but I've seen her post something about this exact situation and she seemed to know what she was talking about and expressing having quite a bit of success this way. Either way, I'm just trying to be helpful. Respectfully, I think your advice is pretty good too, but probably could've been given without the opening statement.

          Only old timers on the WF will remember Alexa Smith. This person pretended to be an attractive woman who was an expert in "article marketing" and affiliate marketing. But it turned out to be a creepy old guy from the UK named Timothy Nagley. Feel free to look into it more. I'd insert links but I think they'd get deleted. The mods seem to want to pretend these people don't exist.


          I'm convinced that LindyUK is not who they pretend to be....in part...or entirely. A few years ago she made bold claims that I challenged, and he/she/it emoted at me and got me banned for a bit. I wasn't wrong then and I don't think I am now. Just be careful, it's sickening how many fakers there are here...and they do a fine job appearing legitimate.
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          • Profile picture of the author MichaelQuinn
            Originally Posted by DRP View Post

            Only old timers on the WF will remember Alexa Smith. This person pretended to be an attractive woman who was an expert in "article marketing" and affiliate marketing. But it turned out to be a creepy old guy from the UK named Timothy Nagley. Feel free to look into it more. I'd insert links but I think they'd get deleted. The mods seem to want to pretend these people don't exist.


            I'm convinced that LindyUK is not who they pretend to be....in part...or entirely. A few years ago she made bold claims that I challenged, and he/she/it emoted at me and got me banned for a bit. I wasn't wrong then and I don't think I am now. Just be careful, it's sickening how many fakers there are here...and they do a fine job appearing legitimate.
            That's quite understandable and I don't blame you for your response, it definitely is upsetting and disheartening when you put trust in someone that ends up not being who you thought they were. That sucks that you were banned, especially since I've seen some of your posts that contribute value to the conversations you engage in, including this one.
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            • Profile picture of the author DRP
              Originally Posted by MichaelQuinn View Post

              That's quite understandable and I don't blame you for your response, it definitely is upsetting and disheartening when you put trust in someone that ends up not being who you thought they were. That sucks that you were banned, especially since I've seen some of your posts that contribute value to the conversations you engage in, including this one.

              Thanks bro. It's nice to know you see value in my posts. I know my posts can be harsh but it's largely "tough love" to spare people from getting fleeced.
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              • Profile picture of the author MichaelQuinn
                Originally Posted by DRP View Post

                Thanks bro. It's nice to know you see value in my posts. I know my posts can be harsh but it's largely "tough love" to spare people from getting fleeced.
                I'm a proponent of tough love and inconvenient truths. Sometimes people just aren't able to see their own bullshit and need to be called on it. The ones that are going to be successful will take that advice, chalk it up as constructive criticism to be taken into consideration, and do something about it. The others will just make up more excuses because someone else couldn't possibly be right. Hell, even I'm guilty of doing that sometimes, but at the very least I always know that there's a lot that I don't know (such as who Alexa Smith is, LOL)
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  • Profile picture of the author Jeffery
    Bill Gates got a "pie in the face" and "laughed all the way to the bank."


    Any and all "B2B Clients" are familiar with Bill's pie calamities, heck its talked about in Business 101, so if he can shrug-off the occasional pie-in-the-face within the tech community there must be something to learn from a funny Ad?


    Over the years other successful tech people that also received similar treatment commented that recognition in such a minor form creates public recognition on the highest positive level.


    Will it hurt your clients? Why take the risk?
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    Entrepreneurs starting out and small businesses without giant staffs and budgets.

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