Small Affiliate Site: Ranking for Best "Insert Product Here".

by rmnnet
7 replies
So, I am a bit lost as to how to get your site (I am assuming your homepage) to rank for a keyword like "Best Running Shoes".

I know that keyword cannibalization is bad news, so to me it would mean that making product reviews that each contained the keywords "Best Running Shoes" wouldn't be wise.

How exactly do you get a homepage that ranks for a keyword such as "Best Running Shoes" or "Running Shoe Reviews."? Do you simply have your homepage include H2 tags with a bunch of shoe reviews and links to the reviews?

If keyword cannibalization is bad, how do you get your site to rank for something like "Best Running Shoes" without using that keyword on multiple pages?
#affiliate #insert product here #ranking #site #small
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  • Profile picture of the author DRP
    Web pages are indexed and ranked....not web sites. Further, if you're doing a review site, good luck, they're a dime a dozen. But to humor you, your site would have to be all about running shoes with reviews given on all kinds of brands and product lines. Nobody searches for "best running shoes" unless it has a qualifier like "best running shoes for MCPFT" or "best running shoes for flat feet". Most common would be comparisons like "air jordans vs jumpman".

    At the end of the day, your pages and content needs to not suck @$$ and be actually useful to the end user. No amount of sales funnels and BS is ever gonna fix shit content. It doesn't have to be the greatest content, but it damn well better be useful to the end user and their query. If you can't satisfy searcher intent, then you fail.

    With all of that said, it's time for some tough love. You're demonstrating a lack of fundamental understanding of marketing and SEO. This isn't gonna work out for you. Please, go get yourself a job. Your future self will thank me for that.
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    • Profile picture of the author rmnnet
      Originally Posted by DRP View Post

      Web pages are indexed and ranked....not web sites. Further, if you're doing a review site, good luck, they're a dime a dozen. But to humor you, your site would have to be all about running shoes with reviews given on all kinds of brands and product lines. Nobody searches for "best running shoes" unless it has a qualifier like "best running shoes for MCPFT" or "best running shoes for flat feet". Most common would be comparisons like "air jordans vs jumpman".

      At the end of the day, your pages and content needs to not suck @$$ and be actually useful to the end user. No amount of sales funnels and BS is ever gonna fix shit content. It doesn't have to be the greatest content, but it damn well better be useful to the end user and their query. If you can't satisfy searcher intent, then you fail.



      With all of that said, it's time for some tough love. You're demonstrating a lack of fundamental understanding of marketing and SEO. This isn't gonna work out for you. Please, go get yourself a job. Your future self will thank me for that.
      So you're saying that review sites are a bad idea because there are too many of them? Or because they don''t convert? They never rank well?

      My niche involves consumer products that sell for $150-400ish and are usually replaced every few years. Would products like these be good candidates for review blogs? They are expensive enough that consumers generally want to read an in-depth review before purchasing. A lot of the individual product search queries ("Brooks Speedia Trail") have a few hundred queries/month with very little content dedicated to them other than ecommerce sites trying to sell them directly.


      Also, nobody searches for "Best running shoes"? Huh? Am I missing something here? Ubersuggest tells me that that query alone gets 60k/month. Now obviously, I wouldn't try to rank for something as broad as "Best running shoes".

      With respect to getting a job: I already have one... I don't know why you assumed that I didn't? I am really just looking to blog about a topic that I know a lot about, while learning a new skill (internet marketing, and marketing in general). I'm not looking to set the world on fire.
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      • Profile picture of the author DRP
        Originally Posted by rmnnet View Post

        So you're saying that review sites are a bad idea because there are too many of them? Or because they don''t convert? They never rank well?

        My niche involves consumer products that sell for $150-400ish and are usually replaced every few years. Would products like these be good candidates for review blogs? They are expensive enough that consumers generally want to read an in-depth review before purchasing. A lot of the individual product search queries ("Brooks Speedia Trail") have a few hundred queries/month with very little content dedicated to them other than ecommerce sites trying to sell them directly.


        Also, nobody searches for "Best running shoes"? Huh? Am I missing something here? Ubersuggest tells me that that query alone gets 60k/month. Now obviously, I wouldn't try to rank for something as broad as "Best running shoes".

        With respect to getting a job: I already have one... I don't know why you assumed that I didn't? I am really just looking to blog about a topic that I know a lot about, while learning a new skill (internet marketing, and marketing in general). I'm not looking to set the world on fire.
        Savidge gave great follow ups to my first response to you. Sorry for assuming you don't have a job, I'm used to the vast majority of people here asking for advice when they're desperate, in dire straits, and in absolutely no condition mentally or financially to start a project.
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    • Profile picture of the author savidge4
      Originally Posted by DRP View Post

      Web pages are indexed and ranked....not web sites. Further, if you're doing a review site, good luck, they're a dime a dozen. But to humor you, your site would have to be all about running shoes with reviews given on all kinds of brands and product lines. Nobody searches for "best running shoes" unless it has a qualifier like "best running shoes for MCPFT" or "best running shoes for flat feet". Most common would be comparisons like "air jordans vs jumpman".
      So lets add onto this... If we are to step back a moment and look at the buying cycle, in regards to search on the internet it looks like this:

      Investigating - they have an interest in "running shoes"

      Defining the purchase - this is where they see there are a ton of different running shoes and they refine what it is they are looking for "for flat feet" "for marathons" "for track" "for cross country" "for cross training"

      Comparison - they have done research, they have defined the show they want.. now they are looking at different Nike models or Nike Vs Adidas etc

      Buying phase - this gets very specific... "red and blue size 12 mens Nike <insert model>"

      Lastly there is after purchase support.. how to care for.. how to lace... how to do this and that.

      So now you want to sit down and create content based on INTENT. and this is very important for those that create content. INTENT is what Googles AI ( Rank Brain ) attempts to deliver. Based on a users search.. what results best fulfill the users intent. A good example to use is the search "Wedding Dress" the top so many listings are basically pages with links to obviously related terms that refine the intent. "Cheap wedding dresses" or "what color wedding dress?"

      With this in mind.. I would pick 3 to 5 running shoes that are in the same category - say "cross training". I would then create 10 to 20 pieces of content in total. 1 for each shoe in regards to detailed information.. a comparison page placing all the selected head to head. Content related to "Cross training" etc.

      Big picture... I would look at the investigation stage and develop across say 5 different categories of 3 to 5 shoes. "Cross Training" "track" "Walking" whatever... and create a page that defines "Intent". From there you then have the 5 pieces of Category content.. you have the 3 to 5 individual shoe detail content.. the 5 pieces of comparison content.. pages built to list each size or color of shoe to refine that search even more.. and then a care page for each

      5 categories and probably a build out of over 50 pages in total.. all interlinked accordingly, using navigation to create depth of site, and if you were really ambitious you would have some amount of silo structure built into this.

      A PAGE on a site trying to get the SEO effect you are wanting, is simply not going to happen... its the collection of pages that internally build link strength and create CONTEXT of a topic based on the 5 phases of INTENT that does the trick.

      Hope that Helps!
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      • Profile picture of the author rmnnet
        Okay so this is starting to make sense. but it's still bit a bit extract. In keeping with our running shoe reference:

        You are saying I would pick 3-5 models of shoe like: "Brooks Crosstrainer Pro" "New Balance X-Extreme" and "Nike Crosstrainer Excelante" and create an in-depth review post for each of them. Then create a separate comparison post just for those 3-5 shoes I selected in what is often referred to as a "review roundup". Then I would make posts like "Matching your feet shape to crosstrainers" "Should I buy crosstrainers or running shoes" etc.

        Am I on the right track here?
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        • Profile picture of the author savidge4
          Originally Posted by rmnnet View Post

          Okay so this is starting to make sense. but it's still bit a bit extract. In keeping with our running shoe reference:

          You are saying I would pick 3-5 models of shoe like: "Brooks Crosstrainer Pro" "New Balance X-Extreme" and "Nike Crosstrainer Excelante" and create an in-depth review post for each of them. Then create a separate comparison post just for those 3-5 shoes I selected in what is often referred to as a "review roundup". Then I would make posts like "Matching your feet shape to crosstrainers" "Should I buy crosstrainers or running shoes" etc.

          Am I on the right track here?
          I would say getting close - your missing the buying phase aspect. "Brooks Crosstrainer Pro Mens size 12 red"

          Think of this as a funnel, top down the levelof information becomes more refined.

          Cross trainers
          Types of cross trainers
          Compare the cross trainers
          select the cross trainer for you /
          pick the size and color you want / need

          Buy the shoe
          how to care for your shoes

          So the idea here is in working theory that you want to create as many opportunities for a touch ( a visit ) as you can. They search cross trainers they land on your page. they want look at "Brooks Crosstrainer Pro" they land on your page. they want to compare "Brooks Crosstrainer Pro and X" they land on your page. they want "Brooks Crosstrainer Pro size 12 mens red" they land on your page.

          Dont know how exact it is but the number 7 gets thrown around as the number of points of contact that is needed to develop an amount of trust between YOU and the buyer.

          So the section in bold.. this is my personal twist on this. I have 3 to 5 shoes I am comparing. If they search "Brooks Crosstrainer Pro size 12 red" and land on my page I obviously want content that is favorable in their search buying choice... they type that in their mind is made up, it becomes a matter of trust variables, USP ( Unique Selling Proposition ) and price. This would be whats called "island pages" in SEO.. connected to the site but barely if that makes sense.

          The general concensus is you don't have to have separate pages for color and size blah blah blah... but as a reseller that has played with this stuff for YEARS now... yeah no, IT MATTERS. I sell on eBay... a single listing for each size will out sell a listing that has all sizes. ( All day long ) and the same is true in Google search. the more EXACT you can deliver on the title displayed in search to the information given on the page..to the point it is down to "Brooks Crosstrainer Pro size 12 mens red" The BUYER takes notice.

          In a sea of how much crap can you throw on a page... vs say how NIKE does it... ONE shoe ONE page... and you are trying to beat NIKE... ONE shoe size and color ONE page is how that is done.

          A kick ton more work, but in the end it is a solid foundation for success... its not easy street.. it is the slow and steady street to making money in the product affiliate game.
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  • Profile picture of the author tryinhere

    /\ this would also back up savidge4 's comments
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