This is my site seignaletplus with awful SEO and about 30 hits a day) that I am having revamped in Wordpress. I have asked the developers (who have no clue about SEO but are very skilled programmers - ask me how I know) to add the Yoast plugin.
The site is about how a French professor of medicine put 91 chronic "incurable" diseases into remission with a special diet. He produced tables with results for each disease: 100% remission, 80/90% etc. etc.
I have made a separate "disease page" for each of the 91 disease with his results for that disease at the top. The disease pages have been populated using a script with the same content on each page with the name of the disease inserted in the relevant places and with Seignalet's results for that disease at the top. (On the site in development I have new content for the disease pages but still added with a script.) Over the coming months I will gradually add custom copy to each disease page. I will also add new pages for that disease so the existing disease page becomes a sort of landing page. My idea is that if someone searches for "Can Acne be reversed" for example they will see a result in the SERP for that search and go to the disease page for Acne. I am also shooting youtube videos showing me making Seignalet legal recipes. I will load them to youtube when I have a good playlist of about 15 or 20 and then add one new one every week.
But how to I keep the focus on the user's search? At the moment I'm on about the 4th SERP for each disease. I want to be no. 1 on page no. 1 . Is the answer to do something with a site map and robots.text file? With my dayjob site we did both of these to ignore anything that was not directly relevant to the search term that brings 99% of my customers and this had an immediate effect on my ranking. (I also tightened up the heading, using H1 instead of some other useless tag that looked pretty and made sure it was in the meta title and meta description.) Should I be using a canonical tag? If so, how?
Incidentally, I looked at 2 competitors, healthline and mercola and they don't seem to be using robots.text. (Edited to correct: they do - I missspelled /robots.text) healthline seems to be very savvy about SEO from what I can gather with my limited knowledge of the subject.