Any advice on marketing to academics/researchers?

by mitzku
10 replies
  • I do already have a list of good locations to place my ads but wonder about the tone I should use to reach them.
  • There's a ton of articles about how to market to teachers but hardly anything about academics.
  • So, any input appreciated! Thanks!
#academics or researchers #advice #marketing
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  • Profile picture of the author GordonJ
    Originally Posted by mitzku View Post

    • I do already have a list of good locations to place my ads but wonder about the tone I should use to reach them.
    • There's a ton of articles about how to market to teachers but hardly anything about academics.
    • So, any input appreciated! Thanks!
    We know somewhat of the WHO, "acedemics", but have no idea of the what, do we? So there is no way to answer you with any useful information.

    How do you know they are good locations? Is it a Starbux on the Mall of Academia?

    My business associate is probably in your target profile, a Ph.D. in Physics, who taught at University level. If he is then what do you have for him?

    One problem I see, is you are lumping several niches together in order to get a market. Reminds of melting rats and people (Stranger Things) together to make one big monster.

    What is it you are offering?

    GordonJ
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    • Profile picture of the author mitzku
      It's in the EdTech sphere and I thought of things like researchgate or dedicated newsletters. What I really don't have is an understanding what researchers need in the classroom or for collaborative research.

      In comparison, for teachers there are a lot of reports including stats and recommendable tone.

      I believe I'm not the first to target that group.
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      • Profile picture of the author Jason Kanigan
        Originally Posted by mitzku View Post

        It's in the EdTech sphere and I thought of things like researchgate or dedicated newsletters. What I really don't have is an understanding what researchers need in the classroom or for collaborative research.

        In comparison, for teachers there are a lot of reports including stats and recommendable tone.

        I believe I'm not the first to target that group.
        Stay away from "flashy." The sites I see with real academic/scientist views are boring, text-based, and serious. No frills, just the info.

        Newsletters are a fine idea but there has to be a hook to attract them and keep readers coming back.
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  • Profile picture of the author SARubin
    Originally Posted by mitzku View Post

    • I do already have a list of good locations to place my ads but wonder about the tone I should use to reach them.
    If you already know where your market can be reached (your list of "good" locations), then hang out in that world for a few days. It shouldn't be too difficult to figure out the tone they use when they talk to each other.


    And that's the tone you can start with, in your ads...
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    • Profile picture of the author mitzku
      thanks! I'll do that too
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  • Profile picture of the author Princess Balestra
    Likely these guys so far up their own asses they kinda expertly niche.


    (tbh they so up their own asses is why we all got the internet in the first place.)


    So: your target groop ain't frickin' stoopid.


    They got so little time for distractin' crap, they mutin' random offahs kinda default.
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  • Profile picture of the author professorrosado
    Originally Posted by mitzku View Post

    • I do already have a list of good locations to place my ads but wonder about the tone I should use to reach them.

    Why not check your locations out and see how the competition is doing it? By the sound of it, you need to do a lot more homework on your niche and market before you make a fool of yourself - we can pick up the smell of a mortal you know!
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    • Profile picture of the author mitzku
      I'll do this. Thanks for the recommendation. For stuff like researchgate I did it already but more specialized newsletters weren't on my list. Thanks!
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  • Profile picture of the author agmccall
    use a lot of multisyllabic words of which you have no idea what they mean or how to pronounce them

    al
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  • Profile picture of the author luciesmazanska
    If you already have a location, the best way to break into their circle is to research your competitors. Engage your audience in conversations to determine their needs and effective methods to advertise to them.
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