I want to pursue a digital marketing career but no experience. What should I do?

25 replies
I have a bachelor in Journalism and got called for a job interview (Social Media Coordinator position). I got rejected on the second interview due to no experience or knowledge about analytics, SEO, content scheduling, digital marketing in general. Seriously, since when do journalists learn about these in college? After knowing of such position, I'm interested to enter this field now. Internships I did already were in graphic design (don't ask me why), so I don't want to do yet another internship. I've been unemployed for so long now. I just want a job.

Currently, I'm learning about digital marketing on my own. I'm considering setting up a blog and some social media accounts, produce content and sell products. Basically, apply what I'm learning.

Thing is, I don't know what I should blog about. I want something that makes employers attracted to me and also gain profit. The topics I'm interested in are self development and teaching korean in arabic. I think if it was in health and beauty, tech, and travel that I'd be more employable?
What do you think?
#career #digital #experience #marketing #pursue
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  • Sounds like you have plenty of different interests, what I would do is narrow down what is most important to me and start working on achieving that (goal setting).

    If you just want a job, I would focus on finding a job first then focusing on everything else.

    Base hit first home run second.

    That means get any job so you can have some money to invest in courses or training that will help build the skill set required for those better jobs or better opportunities.

    You could later go into business by yourself with the help of those skills you developed and with that money you saved up from that job you landed.
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    • Profile picture of the author bintuae
      Yeah but they want experience. For an entry-level, it's usually 1-2 years. I think the only solution is to experiment myself. I decided on health and beauty. What I find difficult though is the fact that I have to manage and update not only the blog, but the different social media accounts with daily posts of different types.
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      • Profile picture of the author MichaelQuinn
        Originally Posted by bintuae View Post

        Yeah but they want experience. For an entry-level, it's usually 1-2 years. I think the only solution is to experiment myself. I decided on health and beauty. What I find difficult though is the fact that I have to manage and update not only the blog, but the different social media accounts with daily posts of different types.
        Get used to having to manage multiple accounts, it can be a pain but that's part of the process. Try getting the blog going first, and then once you've got some content and you're comfortable managing it, add the next step (FB/IG/YT or whatever else you want). If it were me, I'd try one at a time so I didn't get too overwhelmed right off the bat, but that's just me. You may be comfortable doing it differently, that's up to you to decide.
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  • Profile picture of the author Medon
    Originally Posted by bintuae View Post

    I have a bachelor in Journalism and got called for a job interview (Social Media Coordinator position). I got rejected on the second interview due to no experience or knowledge about analytics, SEO, content scheduling, digital marketing in general. Seriously, since when do journalists learn about these in college? After knowing of such position, I'm interested to enter this field now. Internships I did already were in graphic design (don't ask me why), so I don't want to do yet another internship. I've been unemployed for so long now. I just want a job.

    Currently, I'm learning about digital marketing on my own. I'm considering setting up a blog and some social media accounts, produce content and sell products. Basically, apply what I'm learning.

    Thing is, I don't know what I should blog about. I want something that makes employers attracted to me and also gain profit. The topics I'm interested in are self development and teaching korean in arabic. I think if it was in health and beauty, tech, and travel that I'd be more employable?
    What do you think?
    I would also suggest that you narrow down your objectives. If you have decided to become a marketer continue reading. As far as your niche is concerned, choose an area where your passion is. if you like beauty, write about it. If it is travel chose and stick to it..
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  • Profile picture of the author ryanbiddulph
    what 1 thing do you love doing? that is your blog and your niche.
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    Ryan Biddulph inspires you to be a successful blogger with his courses, 100 plus eBooks, audio books and blog at Blogging From Paradise
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  • Profile picture of the author Jason Kanigan
    Originally Posted by bintuae View Post

    Thing is, I don't know what I should blog about. I want something that makes employers attracted to me and also gain profit. The topics I'm interested in are self development and teaching korean in arabic. I think if it was in health and beauty, tech, and travel that I'd be more employable?
    What do you think?
    Pick a digital marketing topic you want to learn about. Find people doing the job you want and do information interviews with them. Use the content for your blog as well as building a YT video channel: you can embed the videos on your blog.

    This shows you have a level of "get off your butt" and also are clearly learning about the digital marketing topic. Also, for job hunting, the blog will be a differentiator: it'll make you stand out against other candidates who are simply using outdated job hunting technology like resumes and cover letters.
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  • Profile picture of the author TroyCo
    Get that blog up and going. run experiments to grow your following.

    Honestly the vanity metrics like insta and FB followers might be worth working on if you're wanting to use this as a way of launching your career. That way employers will be able to visibly see you can grow an audience
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  • Profile picture of the author luciesmazanska
    Sorry to hear that!
    Personally you can learn A LOT here in this forum Full of the threats and find some gurus as a Neil Patel or Backlinko and others

    I learned a lot from youtube too
    Whats the best??

    ITS ALL FREE!
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  • Profile picture of the author Jamell
    Linked Is the place to network especially for B2B and employment.

    You have the right idea in wanting ton set up a blog and produce content.That is definitely the way to go to gain exposure in addition.to networking .


    Lastly....Choose one topic instead of 2 . It is either selfdevelopment or Arabic language .You can mass produce micro bits sized content to show your expertise to would be employers if you should choose to go that route.
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  • Profile picture of the author abhishek4220
    Do Technical Blogging. Employers attract to the profile who is more into tech stuff. If I am the interviewer and want to hire someone who can manage my clients of any fields I personally choose that guy who is more devoted towards new and upcoming trends in digital marketing, google algorithms updates, etc. But the question is how you can gain attention? Well, the answer is Blog. Do Blogging which is related to Digital Marketing, Engage more traffic on that and by this practice, you'll always be updated with new trends and you have a portfolio for the interviewer. Not even Interviewer you can get your personal clients and you can start earning good revenue from that.
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  • Maybe...get some experience?
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  • Profile picture of the author ryan lin
    Hi,
    Do anyone of the online courses from Udemy or HubSpot. Some of the basic courses are even free too! so try doing it and apply for an interview next time. Best of luck with your upcoming interviews!
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  • Profile picture of the author thebalphajone
    A digital marketing is one of the easiest to enter.

    - Get a very simple beginners book on Amazon to open you up to the world of digital marketing.
    - Identify ONE niche in digital marketing you want to mster and work on that first in your free time.
    - Find digital marketing jobs in that niche and build up from there.
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  • Profile picture of the author Ina Salazar
    Maybe you can blog something about what you know and what most people are curious about. Technically, it's a give and take process. As you said, you're interested in teaching Korean in Arabic so you should try that one. Lots of people gets curious about something they haven't learn. What you have to do is make your topic more interesting. You can also do travel blogs. Do anything you really enjoy. As long as you have a passion and love in doing that.
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  • Profile picture of the author cearionmarie
    If you have little to no experience over something that you want to do, then you must try to learn it first. Learn from the people who did that, find a mentor, check Youtube videos. These things are quite simple but this is where you can really get enough knowledge over the things you don't have experience with. This should prepare you on what to expect and the possibility of things to happen.
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    Cearion Uy - Marketing Advisor
    www.influencerauditor.com

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  • How about blogging about the problem you just described to us all?

    I mean, if you have that problem, and you already have experience in the 'journalism' field, then it kind of fits, doesn't it? I mean, you know these people and how their minds work, I assume, so why not see if there are others out there dealing with a similar situation you are, and spend your time not only trying to solve your problem, but documenting your journey so they can follow in your footsteps.

    As they say, why not earn while you learn.

    Start there.
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  • Profile picture of the author himmatrathore
    If you love result oriented career then you can join any internship.
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  • Profile picture of the author DRP
    Originally Posted by bintuae View Post

    I have a bachelor in Journalism and got called for a job interview (Social Media Coordinator position). I got rejected on the second interview due to no experience or knowledge about analytics, SEO, content scheduling, digital marketing in general. Seriously, since when do journalists learn about these in college? After knowing of such position, I'm interested to enter this field now. Internships I did already were in graphic design (don't ask me why), so I don't want to do yet another internship. I've been unemployed for so long now. I just want a job.

    Currently, I'm learning about digital marketing on my own. I'm considering setting up a blog and some social media accounts, produce content and sell products. Basically, apply what I'm learning.

    Thing is, I don't know what I should blog about. I want something that makes employers attracted to me and also gain profit. The topics I'm interested in are self development and teaching korean in arabic. I think if it was in health and beauty, tech, and travel that I'd be more employable?
    What do you think?



    1. Forget about doing your thing. Just stop. Right now. You don't even know enough to be dangerous so you're wasting your time.

    2. Disregard anyone here that tells you otherwise. They're broke, and wrong.
    3. Read, read, and read more about the skills you need in digital marketing. You need to be T shaped. Only pay attention to legitimate sources (Google, Moz, StateOfDigital, Hubspot sparingly)
    4. Get ALL of the Google certifications. (Search, Display, Analytics, etc)

    5. Find yourself an internship or entry level job in the field. i.e. "digital marketing intern" "digital marketing specialist" "digital marketing generalist".
    6. Work your @$$ off.
    7. Never stop learning but be mindful of the BS. This is a BS intensive field.
    Signature
    I'd rather tell you an ugly truth than a pretty lie.
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  • Profile picture of the author Stephanie Crug
    Nowadays you can study digital marketing through youtube and from online platforms.
    so go for that.
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  • Profile picture of the author BillyPilgrim
    I wanted to read the rest of the comments but after the first six or so I just couldn't So if this has already been said, forgive me. You can't. You can't build a newbie blog in hopes of attracting an employer. You can (as may have been said) start a blog as an entrepreneur. It's hard work and you have to do it until you can afford to outsource it. Bottom line.
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    • Profile picture of the author Jason Kanigan
      Originally Posted by BillyPilgrim View Post

      I wanted to read the rest of the comments but after the first six or so I just couldn't So if this has already been said, forgive me. You can't. You can't build a newbie blog in hopes of attracting an employer. You can (as may have been said) start a blog as an entrepreneur. It's hard work and you have to do it until you can afford to outsource it. Bottom line.
      Actually I agree with you. There was something "understood" in my post that I assumed would be obvious but did not actually state.

      You must get your content in front of the people who have the power to hire you.

      I have had four executive roles created for me -- no job existed -- with this approach. And the last two times, the way I did it was getting interviews, discussions, content like this in front of employers.

      Not HR managers...owners of companies I picked as probably being a good fit.

      I drip fed them the content, and over several weeks they began to start thinking about, "How can I fit this guy into my plans?"

      The fastest this approach worked was 4 days and that was with a weekend in the middle. I dropped off my content package Friday, the director of manufacturing called me in for an interview the following Monday, and created a role for me on the spot. Funny thing was the salary was exactly the weird amount I'd been making 4 days earlier: you cannot say I didn't create EVERYTHING about this position.

      Suddenly I was managing 150 people with 6 supervisors reporting to me. No job existed, no want ad, no other candidates to beat.

      A couple times a year, and I have one right now, I get a high end client to guide in creating the role of their dreams.

      So this does work. What doesn't work is most people, who lack the guts to try anything like it.
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  • Try to read more articles about digital marketing and always track your current knowledges. If you will study a lot you would pursue your career anyway
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  • Profile picture of the author luciesmazanska
    build your knowledge first. Read materials online and enrol for courses using coursera, edx, udemy, udacity and other platforms. Apply to volunteer and intern at digital marketing firms and enterprises. You will be surprised at the wealth of knowledge you will amass by doing just these. You will also get insights and make better decisions with the exposure.
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  • Profile picture of the author Sakib Sarkar
    Firstly you choose your creativity in digital marketing. Then you choose SEO for your life.SEO determined your mind very freshly. If your failure in SEO must be consenting for this creativity. Then you should know how to become an SEO specialist. Are you work on SEO in any project? Must do it. It makes you experience what would like to do in digital marketing. Then you do any company for an interview.
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  • Profile picture of the author randomguy2019
    Working as volontier is good starting point to gain some experience. Also you can ask some local companies to make free campaign for them and then use them as reference.
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