3 {{ upvoteCount | shortNum }}
3 {{ upvoteCount | shortNum }}

Product name by subject or benefit

by kabuli
3 replies
Hi,

First, i would like to make excuse if am breaking any terms of service as i am new this forum.

I am making a sales copy for my ebook on affiliate marketing. I need advice from expert copywriters on either i should call my ebook by its subject.
For example:
Super affiliate marketing guide

or

By its benefit
For example:
Start you own business without Investment

With former, I am afraid that if i reveal to my visitors that affiliate marketing is way to make money, they may attempt to search for free resource on affiliate marketing rather than buying my ebook.

On the other hand, i ebook will appear as a feasible product if i call it by subject.

Please advise me how should i call my ebook.
#benefit #product #subject
Avatar of Unregistered
  • Profile picture of the author blooform
    I think you should share some value for free and build some audience first.

    After you do this, your eBook can be named whatever you want and it will sell.
    {{ DiscussionBoard.errors[11538118].message }}
  • Profile picture of the author professorrosado
    You obviously do not know your target market. Who is the buyer of your ebook?
    What makes them buy a book like yours? What makes them pay $x.xx for the information or $xx.xx, or $xxx.xx?

    This is called market research and by conducting it you will find the answer to your question. No one really can answer your question without knowing the content which had to be written to a particular "person": that person being your targeted buyer.

    Both your titles will work for different markets.

    The answer for dummies: do both and market to both targets.
    Signature
    {{ DiscussionBoard.errors[11538210].message }}
  • Profile picture of the author Declan O Flaherty
    Do what he said^^^^^^^^^^^^^^^


    But for the love of god do NOT name your book anything even remotely as vague, boring and unappealing as the names you mentioned.
    Signature
    Strong Men and Women put themselves in harms way
    for the freedoms weak people give away for safety
    {{ DiscussionBoard.errors[11538266].message }}
Avatar of Unregistered

Trending Topics