Branding and non branding colors

7 replies
When is it okay to use non branding colors, I have a boss that literally makes me use only brand colors and I think it makes videos and graphics look pretty boring. I believe some differentiation attracts your audience and new audiences attention. So I suggest using primarily branding colors but small traces of other colors that compliment the branding colors. Thanks for your thoughts!
#branding #colors
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  • Profile picture of the author Frank Donovan
    Doesn't really matter what we think. It's your boss you need to convince and who you should be having this conversation with.
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    • Originally Posted by Frank Donovan View Post

      Doesn't really matter what we think. It's your boss you need to convince and who you should be having this conversation with.

      Yeah Frank, but he's looking for advice on how best to approach it, right?
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      • Profile picture of the author Frank Donovan
        Originally Posted by Declan O Flaherty View Post

        Yeah Frank, but he's looking for advice on how best to approach it, right?
        Looks like just a gripe to me, but we'll see if he returns to the thread.
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  • Profile picture of the author Jason Kanigan
    Originally Posted by Riley33 View Post

    When is it okay to use non branding colors, I have a boss that literally makes me use only brand colors and I think it makes videos and graphics look pretty boring. I believe some differentiation attracts your audience and new audiences attention. So I suggest using primarily branding colors but small traces of other colors that compliment the branding colors. Thanks for your thoughts!
    "Hi Boss! Who did you learn this from? Where can I learn about it?"

    "How do you think it's been going so far, sticking with these colors?"

    Go learn so you can get in agreement with what your boss knows to be true.

    "What do you think about expanding the color palette in a complimentary way, in line with what we already know?"

    "How do you think we could go about it?"

    "What would you like to see?"

    Either you'll get somewhere or you won't, but this is the path I would go down.
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  • DEMONSTRATION beats whatever words you come up with to convince your boss.

    Go find successful examples that support your argument.

    Start there.
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  • Profile picture of the author dave_hermansen
    Not sure why it needs to be approached at all. The boss wants it done a certain way, so do it that way. It's no skin off your back. What's in it for you to go against the grain?
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    • Profile picture of the author MichaelQuinn
      Originally Posted by dave_hermansen View Post

      Not sure why it needs to be approached at all. The boss wants it done a certain way, so do it that way. It's no skin off your back. What's in it for you to go against the grain?
      I agree, it's probably not worth the headache of arguing unless there's a benefit to the OP in changing it.
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