a little help on a project?

3 replies

new member and fairly new to marketing! i'm working on a project and i was assigned to create a campaign for a new software. i got stuck on these requirements:

Approach 5 Authors to write about your above strategy. Write a cold email to approach the authors, while the offer compensation will be below the industry standard.

any help on explaining the 'offer compensation' thing?

thanx guys
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