Facebook gave me candy and then disappointment

We started this testing "Proper English", and to be honest it was failing miserably. The reality is YES we were priced higher than our offshore counterparts. People are more than willing to wait 10 to 30 days for 50% off.

We had committed to a good amount of inventory, and a slow start was making us nervous to say the least. And it came out in a meeting that maybe we needed to lower our prices and I quote "If you cant beat them, join them" was spoken.. and that's when the light bulb in my head went flicker flicker on. From there we tried a few things including using the Chopstix font on the sales page.. which actually showed an uptick in sales, but we were looking for more, and it ended up like 30 to 1 better than the original English version that the broken English version converted way better - at the higher asking price.

For me, well let me start that again... I watch my wife shop online.. as in I placed a tracker on her computer to track what she did, what she clicked on, what she clicked thru, what she backed out of. For HER without question it had to do with user experience. When I would overlay the data I collected from her buying experiences Successful and failed, and overlaid that data across heat maps of my own personal stores and clients stores... to say it was eye opening would be an understatement.

Ease of use, equates to ease of buying - bottom line - no questions asked - do not pass go, do not collect $200.

Using the drones as an example. this was a custom HTML lander, with a programmed payment processor, accepted all major credit cards, Apple Pay, Google Pay, and Paypal. The traffic was 100% AD driven, and was designed to be literally 3 clicks and done. Average time on site was a touch less than 3 minutes.

why I use WooCommerce... I run all of my affiliate sites using WooCommerce. I specifically use the WP All Imports plugin ( see this post to see more specifically why: https://www.warriorforum.com/ecommer...l#post11541911 ). The ability to have content and a store without the use of subdomains is a big SEO deal.

In terms of user experience, multiple layers of content based on context for a series of items or even a "Niche" is powerful. Understanding the buyer cycle and creating content to draw tire kickers, then more refined lookers, then comparison shoppers, then Item specific buyers, and even after sales support... creates multiple touches ( visits ) to your site as the potential buyer is doing research. Multiple touches helps in building trust, and TRUST is the #1 hurdle in online sales.

The ability within WooCommece to create trackable funnels outside the view of the rest of the store is very attractive. So I can have a store using content marketing as the primary avenue of traffic but also have single off ad funnels running in the background. I don't run a one ad for an item, I run 5 10 20 different ads targeting different aspects of a market, and tracking this is key to my success, and WooCommerce makes this easy and possible.

Shopify I would say is more platform and generation target specific. Instagram campaigns I almost exclusively run Shopify. If my primary target is Millennial, almost exclusively Shopify. Its not as flexible as WooCommerce, and if you are wanting to add say "content" you have to do so with a subdomain, and im not keen on that. BUT, to the targets I stated, it is becoming a norm / already is a norm and I fall back to " Ease of use, equates to ease of buying "

Thanks for the question! and you did say "Briefly" yeah.. well maybe next time LOL