I've always indulged myself in web designing and started to read a lot of digital marketing stuff. So, I want to start my first microniche ecommerce store in a few days,but I'm still not sure what Facebook ads strategy to employ.
Ive heard that directly selling your products is not a good idea and its better to get leads to your email list through brand awareness. So, I am hoping that you guys could tell me what I can offer to get higher leads per impressions and how long should I leave the ads before I can start email marketing it(maybe your personal rule of thumb)?
And what is the average cost for instagram influencers?
Thank you very much!!!!