Marketing as an Aftermarket Supplier

5 replies
Hello everyone!
I am new the world of marketing and work for a company that is an aftermarket supplier of products. This means that we don't sell to end-users and only sell directly to other companies, industrial suppliers, manufacturers reps.

How do I go about marketing toward this market?
Since we don't sell to the public and are mainly distributors, I'm having a hard time understanding how to create marketing around that.

Any help is appreciated!
~Thanks!
#aftermarket #marketing #supplier
Avatar of Unregistered
  • Profile picture of the author professorrosado
    You simply have a different target market.

    You must first KNOW your product.
    THEN, you must KNOW your CUSTOMER (Market).

    Knowing your market will tell you where & How to market to them.

    Simply, no one can give you more help without knowing your product and market.

    Here on these forums, you can learn many techniques that you can use with your market targeting strategy.
    {{ DiscussionBoard.errors[11546598].message }}
    • Profile picture of the author savidge4
      Originally Posted by professorrosado View Post

      Simply, no one can give you more help without knowing your product and market.
      Call me "no one" you will want to devise a linkedin strategy targeting purchase agents and the like with your product line. trying to advertise on say Google is going to open yourself up to endless "do you drop ship?" inquires You will have to be more direct with who and how you contact people and LinkedIn is just the easiest platform for doing this.

      Aside from that.. depending on the industry, I am sure there is a trade publication of sorts that maybe you could advertise in, I know not online but still very effective in the wholesale world.

      Hope that Helps!
      Signature
      Success is an ACT not an idea
      {{ DiscussionBoard.errors[11546667].message }}
      • Profile picture of the author dave_hermansen
        Originally Posted by savidge4 View Post

        Call me "no one" you will want to devise a linkedin strategy targeting purchase agents and the like with your product line. trying to advertise on say Google is going to open yourself up to endless "do you drop ship?" inquires You will have to be more direct with who and how you contact people and LinkedIn is just the easiest platform for doing this.

        Aside from that.. depending on the industry, I am sure there is a trade publication of sorts that maybe you could advertise in, I know not online but still very effective in the wholesale world.

        Hope that Helps!
        Although I agree with a lot of this - especially using LinkedIn - I must say that the statement about dropshipping is a very ancient way of thinking and one that more and more companies have realized was severely stunting their sales and profits.

        Dropshipping does not cost companies a dime more than shipping in bulk. First, most companies already have a returns department that ships things one by one, so companies that say that they are "not set up" for shipping individual products are flat out wrong. They do it every single day!

        Secondly, most companies set up an extra dropship charge to cover the cost of handling orders and shipping them individually - usually a charge that far exceeds their actual costs, so they end up making far more profit dropshipping than they do by only dealing with large bulk orders.

        Dropshipping opens a company up to hundreds, if not thousands of more venues that can sell their products for them. Any manufacturer that does not dropship is losing money, plain and simple.
        Signature
        StoreCoach.com- Learn How to Dropship the Right Way - Buy & Sell Websites - Partner with Coach
        My PROVEN ecommerce process, as seen on: Fox News, the NY Times & Flippa
        {{ DiscussionBoard.errors[11546759].message }}
        • Profile picture of the author savidge4
          Originally Posted by dave_hermansen View Post

          Although I agree with a lot of this - especially using LinkedIn - I must say that the statement about dropshipping is a very ancient way of thinking and one that more and more companies have realized was severely stunting their sales and profits.
          I would not, will not, and can not disagree with anything you have said... Wholesalers simply need to look at the brick and mortar environment around them and wonder when their clients will be closing their doors.

          We live in a online world and its only going to be more so in the future. At all levels of distribution ( Manufacturing, wholeselling, and retail ) there should be a consumer direct online presence. and the ONLY caveat to that is if what it is you are producing and Wholeselling is exclusive to a retailor.
          Signature
          Success is an ACT not an idea
          {{ DiscussionBoard.errors[11546847].message }}
  • Profile picture of the author poetry22
    Apply the video Marketing, get visits in your videos. This will make you see the suppliers that your products are good. People will know and demand and buy them.
    {{ DiscussionBoard.errors[11547053].message }}
Avatar of Unregistered

Trending Topics