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I am interested to know as well.

Thanks for the question

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If you are selling something, the ideal visitor is someone who is looking to buy that thing. When people want to buy something, they search for it.

SEO is going to lead to more conversions. If you are ranking well for something that people actually search for, it only stands to reason that the people who find you that way are going to be far more interested in the content and much more apt to convert.

SMO has a place because in some instances, a referral can carry a lot of weight if it is from the right person or entity. Keep in mind, however, that few, if any, people go to a social platform intending to buy something.

my advise to choice seo to take traffic.

use seo more than SEM because seo is mother of other digital marketing tools.

Should you take the train or the car when going somewhere? (I'm addressing a similar question)

Sure, the car is more comfortable, but the train doesn't get stuck in traffic and is much faster (in some countries).

SEO and SMO are two things that work together, and they perform better depending on the niche and what your website has to offer.

If you sell something or offer some valuable information, SEO is much powerful because people go to search engines to search for what they want.

If you have a website with cat videos, SEM will perform better with all the sharing and stuff.

Dave is right, the answer depends on the niche.



But my question is...

Why choose one when you can use both?


And to answer your question as why FB and such are giants. It's because people like to have fun, talk with friends, and they get addicted to their little shots of endorphins when they get a like, sub, etc.

How much people are willing to spend when they are in the "fun mode"? I think you will find that much less. At least when compared to how much they are willing to spend when they are in "search mode".

Both of these methods are quite powerful in generating traffic to any website. However I believe that traffic from search engines are more powerful when compared to social media. So obviously SEO is more important to me. Search engine traffic is highly targeted and more powerful.

And if you can do SEO the right way, it can do wonders for your online business. While SEO is highly important, we cannot ignore the fact that we also need to engage with our customers. That's where social media optimization (SEO) comes into play.

Although traffic is the most important factor in determining the business health of a website, it's not really what a webmaster looks for. In fact they look for leads, customers and repeat customers. So I believe that the most important thing a webmaster should focus on is SEO.

SMO comes second always when compared to the power of SEO.

It depends on what you're selling and how you've targeted it.

If searchers who land on your site are using "buying" words or queries that show commercial intent then they will be highly convertible.

As with many things, IM related there is no one right answer because there are too many variables.

When you are talking specifically about "Conversions" this can be discussed on may levels. but I will assume we are talking about the ultimate conversion of actually buying something. The answer without question is SEO out performs SMO.

With SEO, I can get double digit conversion rates. With Ads on Social I can get double digit conversion rates. BUT directly from a social account... 1% on a really good day UNLESS the social is very specific and almost item specific within a niche.

That being said, they both have their place. SEO to a degree is a long play. It simply does not happen over night. Not suggesting that SMO happens over night, but if you know what you are doing within a fortnight, you can have converting traffic. SMO is a short term gain, that is lower in terms of conversion but quickly developed.

I say there has to be a balance.. you optimally want to do both if you are capable. build a site with SEO in mind.. As you are developing content for SMO, think SEO and optimize your content for both efforts. Develop SEO as you are succeeding with SMO. And there comes the point where the pendulum tips and SEO starts to take stride, and out perform your SMO efforts.

I practice and preach that your primary site is the HUB of all of your online actions. and together with your IG and your FB and your Twitter, and SEO, e-mail, texting, paid ads and whatever it is you are doing to promote your site and your products work TOGETHER as a machine that provides conversions of your products.

So yes, mathematically SEO is better, but if you are creating REACH for your site, bringing in leads from a multitude of platforms, even with its greater performance it is still just a PIECE of a whole.

Hope that Helps!

SEO is the process to generate traffic through search engines like Google and it is the main marketing technique to get conversion for your website, while SMO is just a social media marketing. Here you can't get conversions.

In my opinion SEO will generate more traffic as most of the potential customers arrive at a site visa search engine query. People on Social Media may or may not visit site for a meaningful business transaction. So, from business perspective, traffic via organic search should be regarded more important than referral traffic. thankss

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SEO, as they're actively searching for whatever you're promoting. I don't think SMO would convert near as well.

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