Question about title tags

8 replies
Hi all

I would appreciate some help!
I am working on an ecommerce site. I notice that there is a small amount (20 searches per month) of search volume for the brand name of each product. The product pages appear on page 1 for these terms. However there is way more search volume for queries relating to what the product actually does.

Should my title tags look like this:
[what the product does]: [Product Brand Name] - [Company Name]

Thanks in advance.
#question #tags #title
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  • Profile picture of the author dave_hermansen
    The answer largely depends on what the competition is like for what the product actually does vs. the product name. Honestly, I think the product pages should have titles that focus on the product name with content that describes what it does. I'd then create buyer's guide info pages that discuss what products actually do and the subtle differences between them with the title tag focused on what the products do.
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    • Profile picture of the author Darrell1
      Thanks Dave.
      I appreciate the answer.
      Is there any problem with having both keywords in the title tag?
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      • Profile picture of the author dave_hermansen
        Originally Posted by Darrell1 View Post

        Thanks Dave.
        I appreciate the answer.
        Is there any problem with having both keywords in the title tag?
        Probably not, as long as it was done correctly. Something like:

        Install Wire Shelves Easily - ClosetMaid 5 ft-8 ft Closet Organizer

        Keep in mind, though, that repeating the same thing over and over for every product probably isn't the greatest strategy. You might have a less-than-worthy product page competing with your much better article/video that really focuses on the phrase. In the above example, I'd much rather have an article/video dedicated to how easy it was to install closet shelves and I'd link to that video from every product page. I'd still rather keep my product pages about that specific product. I also think you would stand a much better chance of getting backlinks to the topic/help page than to any product page.
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        StoreCoach.com- Learn How to Dropship the Right Way - Buy & Sell Websites - Partner with Coach
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        • Profile picture of the author Darrell1
          Makes sense. Thanks for the answer.
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  • Profile picture of the author zaphine
    We experience Google rewriting our title tags on the SERPs if they get too long, so you should watch out for that.
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  • Profile picture of the author codyhay
    or you can include the service offered in the title tag too
    like
    Yoga education services | London
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  • Profile picture of the author shuvoimtiaz
    Originally Posted by Darrell1 View Post

    Hi all

    I would appreciate some help!
    I am working on an ecommerce site. I notice that there is a small amount (20 searches per month) of search volume for the brand name of each product. The product pages appear on page 1 for these terms. However there is way more search volume for queries relating to what the product actually does.

    Should my title tags look like this:
    [what the product does]: [Product Brand Name] - [Company Name]

    Thanks in advance.
    I suggest you to go for [Product Name/Model] | [Closest Possible Purpose It Serves] - [Brand Name]
    For example: MrX Coffee 101 | Grind And Brew Coffee Maker | Our Site

    If you get 3-4 similar type of products, then you can publish some compilation articles like: 5 Best Grind And Brew Coffee Makers For Office. Here you can share reviews of your products. Through these articles you can cover larger search volume and also drive tons of sales.
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