Need Help with Target Market

9 replies
I'm having trouble figuring out exactly who my target is since I am dealing with a specific niche market (industrial manufacturing/aftermarket supplier).

Any tips on researching my target market and how I can generate more leads?

Thanks!
#market #target
Avatar of Unregistered
  • Profile picture of the author savidge4
    Originally Posted by NewbieInMarketing View Post

    I'm having trouble figuring out exactly who my target is since I am dealing with a specific niche market (industrial manufacturing/aftermarket supplier).

    Any tips on researching my target market and how I can generate more leads?

    Thanks!
    If its that Specific, you need to be on LinkedIn where you can reach those people specifically
    Signature
    Success is an ACT not an idea
    {{ DiscussionBoard.errors[11554298].message }}
  • Profile picture of the author aduttonater
    Run a Google search and see who is advertising under that service and call them up to direct market them.
    {{ DiscussionBoard.errors[11554318].message }}
  • You could potentially have many target profiles based solely on the problems you are solving.


    What problem are you solving? Who needs that problem solved most? Why do they need it solved?


    Kind of funny that you say you can't find your target in a specific niche. I would have thought a "specific" niche would make it a lot easier to target.
    {{ DiscussionBoard.errors[11554607].message }}
    • Profile picture of the author savidge4
      Originally Posted by Declan O Flaherty View Post

      You could potentially have many target profiles based solely on the problems you are solving.


      What problem are you solving? Who needs that problem solved most? Why do they need it solved?


      Kind of funny that you say you can't find your target in a specific niche. I would have thought a "specific" niche would make it a lot easier to target.
      When you are working in the Industrial Manufacturing space with parts or consumables it really narrows a whole lot. Its not like there are forums etc related to the subject. In most cases The OP's prime prospect is dealing with the Manufacturer directly or is serviced by a sales rep. Stepping between those relationships is sometimes difficult considering the Prospect more often than not may not be actively searching for new sources.

      Mainstream advertising kinda falls to the way side in these sectors. You are left with a more direct approach on LinkedIn or ads in Trade Mags or going to Conventions and trade shows.
      Signature
      Success is an ACT not an idea
      {{ DiscussionBoard.errors[11554610].message }}
      • Thanks for the response savidge4, and for understanding why I'm having trouble.
        {{ DiscussionBoard.errors[11554678].message }}
  • Profile picture of the author EdwinWS
    You can try websites like imexbb or globalbx. I believe they have Industrial Machinery & Equipment sections. But, I agree LinkedIn is your friend
    Signature
    PartnerUpList.com Free, not-for-profit Message Board for business partners and startup co-founders search
    {{ DiscussionBoard.errors[11554684].message }}
  • Profile picture of the author brainmine
    Will you please specify the business? So that I can share some platforms which can help you to generate leads
    {{ DiscussionBoard.errors[11554817].message }}
  • Profile picture of the author ChrisBa
    Originally Posted by NewbieInMarketing View Post

    I'm having trouble figuring out exactly who my target is since I am dealing with a specific niche market (industrial manufacturing/aftermarket supplier).

    Any tips on researching my target market and how I can generate more leads?

    Thanks!
    How are you promoting your niche? Are you buying traffic? If so from where?


    [moderator's note: please refer to sig file rules]
    {{ DiscussionBoard.errors[11554931].message }}
    • I've mainly been using social media platforms to post ads, photos, videos and others to grow online presence. I have also been using Google Ads.

      As far as sig file rules go, I can't seem to find them.
      {{ DiscussionBoard.errors[11555365].message }}
Avatar of Unregistered

Trending Topics