Creating something iconic for a brand.

by kerrya
1 replies
This is not technically about Internet marketing, but perhaps somebody here can point me in the right direction.

I'm looking to create something I don't even have a name for.

Think about Victoria's Secret. "Angels" are something they have associated with their brand. It's not their logo, nor is it a mascot. But their Angles are Iconic.

Think about Playboy. "Bunny" is also not a logo or a mascot, but surely everybody has heard of Playboy bunnies.

So what do we call these Iconic figures? I need to create one for a brand I'm working on and I'm seeking a designer, but I don't even know what to ask for.

Any ideas appreciated.

Thanks again

#brand #creating #iconic
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