I'm looking to create something I don't even have a name for.
Think about Victoria's Secret. "Angels" are something they have associated with their brand. It's not their logo, nor is it a mascot. But their Angles are Iconic.
Think about Playboy. "Bunny" is also not a logo or a mascot, but surely everybody has heard of Playboy bunnies.
So what do we call these Iconic figures? I need to create one for a brand I'm working on and I'm seeking a designer, but I don't even know what to ask for.
Any ideas appreciated.