I am writing here to hopefully get input on how to go about SEO for low-volume search words, in an application area with very little established terminology. How does one go about keyword research here? At least in a semi-scientific manner.
We are currently in the process of ramping up our web strategy, including SEO.
We have had some freelance consultants do SEO and keyword research for us, but the results always has low or vague relevance.
The message I have been getting in the past is that SEO for the long-tail keywords I am looking for is not smart, due to the low traffic. But we have a high-priced product, so we can justify investing in low-volume relevant keywords.
Prior to the latest analysis I outsourced I made a table of three dimensions. In an attempt to understand possible long-tail keywords. Use-cases, technologies, and context. Use-cases are similar to the vague results we get from the SEO analysis, mixed with some good-old-fashion biased assumptions.
Context: After car-wash
Here I would care about the use case, but only in combination with context of technology. By itself, traffic from use-case alone is of low relevance as it can relate to a myriad of other things.
Out of the ~900 resulting long-tail words from my matrix, apparently I could only get data from Google on 2... And that is perhaps not a solid foundation to start building a content cluster strategy on...
Anyone has experience from a similar journey, that are willing to share?