Introducing a BIG product to a new market
I have been to these forums as a lurker many times, but just now looking at actively participating. Our company turns 25 years old this year and our product is huge. We have spent the past year breaking it up into modules to make it more accessible for affiliates to sell.
We have a fantastic product and lots of upsell opportunities with it. Users can branch off into whatever direction is right for them. We are based in Boulder, CO, have our own tech support and a loyal existing customer base that can give reviews. There are already loads of videos both for selling and training and we have thorough documentation.
So how do we get started? Any and all advice is appreciated.
Thanks,
Bruce
"It's going to be OK - here's a horse and two million dollars."